David Pollet
CEO at Incremental
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Nov 30, 2023 • 31min
The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 3 Shining a Light on Measurement (David Pollet, CEO at Incremental)
CEO David Pollet discusses the growing importance of retail media for CPG companies. He highlights key metrics for success and how their platform helps make data-driven decisions. The podcast also covers predictive analytics, a 'Test and Learn' approach, and the ability to plan different investment scenarios at channel and campaign levels.
