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The CPG View

Latest episodes

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Mar 15, 2023 • 19min

The eCommerce Convergence of CRM and CPG Omni-Commerce (Mike Milburn, Co-Founder & Co-CEO, PIMLY)

How the two of us met. What problems I (Don) was solving, what problems you (Mike) were solving? What led you to form PIMLY? Why do you feel this time is now for PIMLY? Can you tell us more about Pimly and what led you to create this app on the Salesforce AppExchange? How did your experience in the Business Builders program help shape the growth and development of PIMLY? As you prepare to attend various events such as Shoptalk and Dreamforce, what are you hoping to achieve and what message do you hope to convey to attendees? Can you give us a sneak peek of what attendees can expect from this event and why it's important for those interested in Omni-commerce, PIM, and CRM to attend?
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Mar 10, 2023 • 22min

The eCommerce CPG Evolution and the Importance of "Staying in Front" (Dom DiSiena, VP of eCommerce, Nestle Health Science)

1. With your extensive background in digital marketing and e-commerce, how have you seen the industry change over the years, and what do you see as the biggest challenges facing businesses in this space today? 2. Nestle is a massive company with many different product lines. Can you speak to how you approach e-commerce and digital marketing strategies for such a diverse portfolio? 3. What do you think sets successful e-commerce businesses apart from those that struggle to gain traction? Are there certain tactics or strategies that you find consistently lead to success? 4. As someone with a lot of experience in business development and trade marketing, can you speak to how e-commerce fits into the broader picture of a company's overall growth strategy? 5. With the pandemic accelerating the shift to e-commerce, what do you think the future of online retail looks like, and how do you see Nestle and other major companies adapting to these changes?
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Mar 3, 2023 • 17min

In-store Retail Media (Andrew Lipsman, Principal Analyst, eMarketer)

Andrew Lipsman, Principal Analyst at eMarketer, discusses the digitization of physical stores and the opportunities it presents for retailers and brands. He highlights the challenges of reaching consumers at scale and how in-store digital media can help address these challenges. Lipsman provides examples of successful campaigns that drove sales and brand awareness. He emphasizes the importance of aligning in-store digital media strategies with business objectives and explores the future of reaching and engaging consumers through in-store digital media.
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Feb 20, 2023 • 17min

Winning in eCommerce (Dave Wright, CEO & Co-Founder, Pattern)

We sit with Dave Wright to discuss several hot digital topics (growth, expansion, profitability....and MATH). Who is Pattern, what do you do and how is it different? What are some of the biggest challenges you face in the industry, and how are you thinking about overcoming them? How doesPattern differentiate from competitors in the marketplace? How do you balance customer experience with profitability? What are your future plans for growth and expansion, and how do you plan to achieve them?
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Feb 14, 2023 • 22min

Recruiting eCommerce Talent: Discussion to review all things Digital/Omni-channel Talent related (Adam Rose, CTO, eCommerce Placement)

Things you will learn: - What is "eCommerce Placement" and who is Adam Rose - What trends are you seeing with companies….and with talent? - How can an eComm leader increase their odds of landing a role? - How can talent best assess brands during the interview process? - What has changed that has surprised you? - What is your vision of the future, as it relates to talent (leaders) and brands? any advice to share for talent…as well as brands?
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Feb 14, 2023 • 27min

Winning on the Digital Shelf: Optimizing Visual Content (Jehan Hamedi, CEO/Founder, Vizit)

Strategy, Tactics and Best Practices for Optimizing Visual Content with Jehan Hamedi from Vizit
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Feb 11, 2023 • 12min

The Journey Through CPG with Jamie Schwab (Head of Worldwide Digital, Colgate)

Jamie shares his journey and learnings through out this career at several large CPG's.
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Feb 10, 2023 • 8min

Shoptalk with Krystina Gustafson (SVP of Content, Shoptalk)

We get the in's and out's of Shoptalk with our dear friend Krystina Gustafson.
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Feb 4, 2023 • 13sec

The CPG View (Trailer)

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