Could you please introduce yourself and provide some background on your role as the VP of ads at DoorDash?
How does DoorDash's CPC pricing benefit CPG brands and enable them to invest in growth without upfront capital risk?
How does DoorDash leverage the data from its CPC model to improve ad performance for CPG brands and drive more effective advertising campaigns?
What are the advantages of DoorDash's self-serve ads for CPG brands in reaching their target audience and promoting products?
As the VP of ads at DoorDash, how do you effectively integrate CPG brands' products into advertising campaigns on the platform, and can you share success stories in the CPG sector?
How does the partnership between DoorDash and Roku, particularly the "Shoppable Ads" powered by DoorDash, benefit CPG brands by combining the reach of linear TV advertising with targeted measurement capabilities, allowing advertisers on Roku to link TV impressions to CPG purchases?
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