From the Yellow Chair

Send us a textDo you ever find yourself being a part of all these benefit programs? First, you have your favorite coffee shop then you have your favorite retail store all because you wanted that initial discount. Well, even service companies have membership programs and to a consumer.. they are really beneficial.In this episode, we talk about maintenance programs and how we, as contractors, could really ramp those up with refining, internal promotion, and marketing of the benefits. If you listened and liked our branding episode (episode number 1) you will enjoy listening to the tips and tricks on how to build or revamp your maintenance program. In this episode you will hear our hosts discuss:Why do we do memberships?It’s all about the name! Let’s create something for people to get a connection to that resonates with our brand.Perks of the program; How you word the perks matter immensely. Presentation of the planPromotion of your clubIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFor our 5th episode, we are bringing your FIVE ways to use social media to build trust. We are joined by one of our Account Managers here at Lemon Seed, Mckena Harless. Mckena was the guru of all social media for her father’s company, Daffan Mechanical in Granbury, Texas. In this episode, Mckena shares with us these five points:Be transparent and realVideos are always helpful in better showcasing the true personality of the teamThe fewer stock photos the betterFind your company's personality and run with itRespond to each comment with a genuine answerIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textYou’ve set up your Google My Business account, but now you’re wondering how to get the most out of it?In this episode, we are joined by Colleen Keyworth, Director of Sales & Marketing for Online Access. Colleen collaborates with our hosts on breaking down how to truly get the most out of your GMB.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn this episode, we are joined by Commercial Bank of Texas’ Business Development Officer, Michelle Briley. We tell you our insight and key points on how having a community marketer on your team can really take your marketing to the next level. With years of experience on this subject, our hosts discuss with Michelle the following questions and how to really maximize the power and influence this team member has on your business.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textLemon Heads? Lemonade Stand? Lemonade? What is going on??In this episode, we are breaking down all the yellow, lemon puns and going back to the beginning of this partnership. This episode is simple. It is all about us and how we got here!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textDo you always hear “build your brand” or “it’s all about brand awareness”, but not really know what that truly means? We are here today to share some insight on how to make that happen for you and your company.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!