From the Yellow Chair

Send us a textWe are HUGE fans of Direct Mail here at Lemon Seed, and we took the opportunity to have Erik Wytrwal from Stochastic Marketing in the Lemonade Stand.Erik has more than a decade of Direct Mail experience and background in the trades. Formerly owning an HVAC company of his own,  Erik experienced the value of having consistent reach through Direct Mail Marketing. By the end of this episode, you will know:1. The value of a strong Direct Mail Campaign2. The importance of sticking your Marketing Plan through3. Strategies to have a successful Direct Mail CampaignIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Lemonade stand this week, we have special guest Sarah Vest! Sarah is the Call Center Manager for McWilliams & Son Heating, Air & Plumbing. We discuss KPI's, best practices, and all things empowering for your call center team.  From defining what makes up a call center to learning powerful ways to track success, Sarah brings the knowledge to the Lemonade Stand for this impactful episode.After listening to this episode you will learn: What makes a Call CenterHow to measure success in the Call CenterOutbounding tactics and best practicesTraining a top-tier Call Center TeamIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textMeet Lufkin Linda: A Story of knowing your target market. In the Lemonade Stand, Crystal goes SOLO to tell you 15 Questions You Should Ask Yourself.After listening to this episode, you will know:How to identify your Target MarketHow to refine your Target MarketHow to reach your Target MarketIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking and loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textThis week we are joined in the Lemonade Stand by Jennifer James, CEO and Founder of Optic Marketing Group. Jennifer James founded Optic Marketing Group (OMG) in 2017 with a goal of creating a marketing agency that focuses on Transparency and Open Communication with employees and clients. In this episode, we talk LEVEL 2 Digital Strategy and why YOU should not be scared to LEVEL UP! Discussing OTT, CTV, and many more.Jennifer brings her expertise by providing the one thing every contractor should be doing for the digital side of their business. If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking and loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn this week’s episode, our hosts get to chat with a leader who knows leadership well. Danielle Putnam, recognized by The News as The Top 40 Under 40, and Service World Expo as the 2021 Woman of the Year, is President of The New Flat Rate, Advisory Board Member and Past President of Women in HVACR, and is the Executive Director of her non-profit, Family Frameworks.Danielle has a personal connection with the home service industry. Her first job was passing out flyers door-to-door for her father’s electrical business. She was 7 years old. In high school, she moved up to being an office dispatcher and parts runner. After college, she became the marketing director for an HVAC company in Oregon.Danielle knows home service, but she is also no stranger to big business. Before co-founding TNFR, she was the director of business development for a large digital services firm, pitching to C-level executives for big-name companies. As part of her job, she also stood before multi-million-dollar investors, seeking capital for the publicly-owned company that she worked for.Danielle is dedicated to helping grow the industry she grew up in and loves. As a public speaker, she promotes careers in the home service industry. When not in the office, she spends time with her husband and three children and enjoys hiking, snowboarding, reading, and fine wines.It was a pleasure to chat with Danielle and hear all about her take and advice for leadership. In this episode Danielle hits on:Leadership is about making others better due to your presence and making sure that impact lasts in your absenceMost successful founders and business leaders have likened the start-up phase to waging war against the industry on behalf of underserved customersTo lead yourself, use your head - to lead others, use your heart - this is where boundaries need to step into the pictureIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textBack in April, our Founder and Marketing Strategist had the privilege of hosting a panel of rockstar women in the service industry world. They could talk for hours about all things marketing, employee engagement, social media, and life in the trades. We wanted to continue their conversation from LA and bring them into the Lemonade Stand to bring you more advice and information. Crystal is joined by Cassie Pound with Quality Heating, Cooling & Plumbing, Leslie Harpole with Champion Plumbing, and Stephanie Postell with Anchor Heating and Air LLC. These ladies are making strides in the service industry and we are so honored to chat with them today. Grab your cup of coffee, tea, or lemonade and listen to the tips and tricks we chat about today.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking and loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textAs the award-winning Owner & Strategist at Reflective Marketing, Krystal Hobbs has dedicated her career to helping HVAC and home service businesses get known and grow their sales using the power of social media. Growing up with both her father and stepfather working in residential construction, it’s no surprise that Krystal focused her agency to help grow companies in the trades! Krystal has trained with the top 1% of Facebook advertisers in the world, making her one of the most advanced social media marketers in North America. In 2017, she was named NLOWE’s Young Entrepreneur of the Year. She is also the proud host of Beyond the Tools, a podcast for home service business owners. She’s actively involved in her local Canadian Home Builders’ Association, chairing its events committee and serving as a board director for 4 years. In her spare time, Krystal enjoys practicing Muay Thai and hanging out with her pup, Buddy!We are honored to be joined in the Lemonade Stand today with Reflective Marketing’s, Krystal Hobbs. Krystal chats with our hosts today about some of the best-kept secrets of social media ads. She discusses:How Social Media Leads Are DifferentHow do you target the right people?CreativeFollow-up/NurturingMake sure to check out Krystal’s Podcast: Beyond the Tools (https://podcasts.apple.com/us/podcast/beyond-the-tools/id1554289642)If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a text“Culture is simply a shared way of doing something with a passion.”– Brian Chesky, Co-Founder, CEO, AirbnbLet’s talk about what company culture even means. Dig deep into the SOUL of your company and really take a good look in the mirror of what you’re doing to really build your company. Company culture can make or break your business so take time to really invest in making it flourish. Company Culture is the “clique” that we all talk about now… like fans of a sports league team or trending TV show audiences…. It’s a way of life that we get people to subscribe to!Our hosts discuss:Reiterating Core ValuesGWC: Get it, Want it, and CapacityMental HealthMake it PersonalIdentify Areas of SupportLive itCulture is the biggest demon for contractors today.  Especially those that have a long brand build from years and years.  The good news is the culture can be turned around…it’s hard, but it’s doable. Take time to sit down and really develop an idea of what you want your company culture to look like. Invest in it and live it.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textSometimes this digital world gets overwhelming, but do not fear! Eric Thomas with Rival Digital chats with our hosts today about the key things that we should use to measure digital success. Eric got his start in the industry as an apprentice for a commercial heating & air conditioning contractor in Virginia. From there, he received a bachelor’s degree in marketingfrom Western Kentucky University. After graduation, he spent time working alongside the world’s largest home services franchisor doing digital marketing and website operations. In 2020, he ventured off on his own to start Rival Digital – a digital marketing agency for HVAC contractors. Rival Digital specializes in helping business owners establish an online presence that produces a predictable lead flow, streamlines marketing & sales initiatives, and ultimately, builds a better future for their business. Eric is the host of the Smart HVAC Marketing podcast – a podcast that provides practical tips for business growth from industry leaders. Outside of his professional life, Eric enjoys surfing, woodworking, and going for hikes with his wife and dog.Eric gives us some big tips to tackle measuring your digital success:Start with the end in mind: understanding business goals and how your digital marketing campaigns will help achieve those goals.If you can’t measure it, you can’t improve it.Have your marketing team/website manager set up GA4.Measure everything year-over-year, not month-over-month.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textYou know what it’s like, you get a song stuck in your head, and all day long you’re singing it. Jingles take the idea of repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often mimic it by humming or singing the tune. We want THAT!! Jingles can take on a life of their own in your market. The result is additional product promotion at no cost to the company. Advertising jingles are a great way to give your business more exposure, engage people, and sell your services. Although expensive, advertising jingles are absolutely essential for businesses advertising on radio, television, or even on the internet.We are so excited to share this episode with you. Today in the Lemonade stand we have Jingle Jim Reilly, owner of the nationally recognized music jingle company, American Music Concepts. Jim’s produced over 10,000 music jingles for local companies using the same branding strategy as Top Fortune 500 Companies.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!