From the Yellow Chair

Send us a textIf you don’t know Erica, you are missing out on a service industry guru. Erica Leonor is a passionate leader in the Home Services Industry. She is a national speaker, trainer, and sales coach for the trades who helps business owners and their companies thrive through her classes and workshops. She loves to help motivate and inspire teams to up-level their lives, relationships, and businesses through teamwork, sales, and the customer experience. She serves on the Board of Directors for Women in HVACR and enjoys creating opportunities for women to receive mentoring, networking, and relevant educational experiences. Erica has a bachelor’s degree in Anthropology and enjoys traveling the world. She is married, has a new baby daughter, speaks Spanish, and loves The Lord of the Rings, Harry Potter, and Star Wars.Erica chats with our hosts today about how to get your team on board with upselling and booking the call. We hear all about what Erica considers her secret sauce on customer service etiquette and all the key KPIs (Key Performance Indicators) that contractors can use to measure success. We could chat with Erica all day and just squeeze all the tips and tricks and knowledge out of her, but we hope these key points help you in getting your team onboard with upselling and booking the call. It all starts with your customer service reps!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?Erica’s Contact Info: https://www.linkedin.com/in/erica-leonor-lifeIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textThe Lemon Heads have spoken! Recording live questions from our booth at ACCA 2022 in St. Louis and answering on this week's episode. We cover topics like:How often should you rebrand?What is the future of TikTok for the HVAC Industry?How do I start a social media calendar?Can we put our dog on the side of our van?Thanks to everyone who attended ACCA 2022 and stopped by our booth. Now, let's sip some lemonade.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textThis week Crystal is flying solo in the lemonade stand. In this week’s episode, we talk about what a comprehensive marketing company could be for contractors. Marketing is a game. A game of strategy, flexibility, and measurability.  We MUST get out of our own way.  We must know where to focus, where to obsess and where to be more lax. We must run the company.  We need to stop letting the prisoners run the prison.  Guide your team, lead your team and hold them accountable. Trust professionals. Trust the process.  Trust yourself. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textThe worst feeling is when you feel that you have done all this work with your offers, your website, and your social media… but your team still doesn’t know what is happening. This is our biggest task to tackle with new clients is making sure that what we are working on is communicated to the in-office team. In this episode, our hosts give you the 4-1-1 on how to give your team the 4-1-1. We touch on these quick topics:What does “Informed” Mean?Interoffice/interteam channels like SlackEmployee Portals/ mini websitesMonthly emails detailing events/promotions/ etcFacebook Groups for the team and one for spousesWe talk a lot about the service industry but this topic is incredibly important to implement in any business. For example, you have a sale going on for ½ off sweaters but your team wasn’t informed… a customer will be quick to call them out on that.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a text“The pink van techs do the job best!” That’s right. Pink van techs are what this episode is all about. Here at Lemon Seed, we have loved working with our clients to transform their business in all aspects. Above & Beyond Service Company is one of our Oklahoma clients. Jason Brady and Chelsea Myers join our hosts in the Lemonade Stand to chat about all things branding and… pink! Jason explains to our listeners how changing his brand to be bold and innovative really transformed everything about his business. Here are the top points in this episode:What Happened? What caused the light bulb to go off about “I need to rebrand”? Why Pink?  How did we get here?Selling ourselves FIRST (before the team) Affording to RebrandOne piece of advice to another contractor about just making the jump to rebrand.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textThis week.. we are going to talk about how we should approach marketing from an owner’s standpoint! Just like everything when you run a company, how the team reacts to things starts with the leadership team. That is the same with marketing. If your leadership does not value it, neither will your team.Trey McWilliams, owner of McWilliams and Son Heating, Cooling, and Plumbing gives our listeners raw and real advice from an owner’s standpoint. Trey will discuss:How should we perceive marketing as an owner? How do we calculate marketing spend? What are key factors we should focus on to get our operations ready for marketing? If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textToday we are answering the real question all contractors want answers to…. How do we get our team on board with all these “cheesy” marketing tactics? Today in the Lemonade stand we have Shea Smith, Operations Manager for the HVAC Division of McWilliams and Son Heating, Cooling, and Plumbing. Shea shares with our listener's advice on how to use marketing to push our team. It is very important that not only your team knows what marketing tactics you have running, but it is also important that your team understands the purpose of the offer or promotion. In this episode, Shea shares with us:What is “cheesy” advertisingHow do we even price these things without cutting our profits?How do we build value with the customers on these promotions? Winning our Team and Coaching them! If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textLast week Crystal was riding solo, but this week it’s Emily! Have you ever seen a billboard, an advertisement, or even a social media post that made you really feel a connection to the story? Graphic design can do that. Your most important sense is your sense of sight, so with that being said you're naturally, visually drawn to things.In today’s episode, Emily chats about opportunities your graphic design can make. Emily gives a lot of information in this episode and you do not want to miss it. You will hear her talk about:The importance of graphic designDesign FailsHow to make it betterIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textThis week Crystal is riding solo! Did you know that there is actually a difference between marketing and advertising? In this episode, Crystal breaks it down layer by layer, it's a piece of cake!Have you ever made a cake and either did not follow directions or messed up a step? Then you kind of just ruined the essence of a cake. It will either not bake correctly or it just is not edible. That is kind of like marketing and advertising. Crystal uses a family recipe to explain how marketing and advertising are a lot like baking a cake.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?Check out our episode on Branding!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWanna know a little secret? Your in-house customer base is really a treasure chest of hidden gems!In this episode, you will learn how to truly maximize the in-house customer base that you already built a relationship with. If you already have worked with that client and given them a great experience, why not try to recapture that relationship? Listen to all the ways you can maximize this relationship with the treasure chest of hidden gems.Our hosts discuss:What is an existing customer?How often should we reach out to the existing customer bases that we have?What are some things we can utilize to reach out to our existing customer base?How to approach the follow-up process.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!