

From the Yellow Chair
Lemon Seed
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Episodes
Mentioned books

Feb 1, 2022 • 1h 3min
Curating Culture with Jeremy Yancey
Send us a textWant to know how to not just have a company culture, but how to really curate it for your team to flourish? This episode is for you. In this episode, our hosts chat in the lemonade stand with Pastor Jeremy Yancey from Timber Creek Church in Lufkin, Texas. Jeremy is passionate about not only the importance of strong company culture but cultivating the culture for your team. Jeremy shares important tips and practical take-aways.Jeremy will share with the hosts:Calibrating culture and performance Consistently navigating drift Creating and keeping clarity Next steps for putting this into actionJeremy’s Bio:Jeremy Yancey's passion is your God-given potential. To best fulfill that passion, he serves as Lead Pastor of Timber Creek Church, a Multi-site church in East Texas. In addition to Pastoring, Jeremy facilitates leadership development workshops and strategic planning processes designed to create and keep organizational clarity. He lives in Lufkin Texas with His wife of 20 years, Janet, and their two children.Jeremy and our hosts could talk about this forever, but we hope you take one thing from today’s episode that can really help your team flourish all by cultivating the right culture.Make sure to download Jeremy’s bullet point list on how to cultivate your culture and his steps on how you can become a G R E A T delegator: www.theyellowchairpodcast.com If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 25, 2022 • 27min
Reviews, How Can We Get More and Responding Techniques with Sharon Mayes
Send us a textThis week is short and simple, just a little SIP. Today we are joined with Sharon Mayes, the lead account manager/ trainer here at Lemon Seed Marketing. With Sharon’s years of experience, she shares some tips and tricks on responding to reviews and how to get more for your company. Make sure to download the scripts for responding to reviews! Sharon provided us with a ton and we feel they will be really helpful for you and your team.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 18, 2022 • 56min
Why A Well Branded Maintenance Plan Can Help Really Build Value
Send us a textDo you ever find yourself being a part of all these benefit programs? First, you have your favorite coffee shop then you have your favorite retail store all because you wanted that initial discount. Well, even service companies have membership programs and to a consumer.. they are really beneficial.In this episode, we talk about maintenance programs and how we, as contractors, could really ramp those up with refining, internal promotion, and marketing of the benefits. If you listened and liked our branding episode (episode number 1) you will enjoy listening to the tips and tricks on how to build or revamp your maintenance program. In this episode you will hear our hosts discuss:Why do we do memberships?It’s all about the name! Let’s create something for people to get a connection to that resonates with our brand.Perks of the program; How you word the perks matter immensely. Presentation of the planPromotion of your clubIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 11, 2022 • 36min
Five Ways to Use Social Media to Build Trust
Send us a textFor our 5th episode, we are bringing your FIVE ways to use social media to build trust. We are joined by one of our Account Managers here at Lemon Seed, Mckena Harless. Mckena was the guru of all social media for her father’s company, Daffan Mechanical in Granbury, Texas. In this episode, Mckena shares with us these five points:Be transparent and realVideos are always helpful in better showcasing the true personality of the teamThe fewer stock photos the betterFind your company's personality and run with itRespond to each comment with a genuine answerIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 3, 2022 • 51min
How To Get The M.O.S.T. Out Of Your G.M.B.
Send us a textYou’ve set up your Google My Business account, but now you’re wondering how to get the most out of it?In this episode, we are joined by Colleen Keyworth, Director of Sales & Marketing for Online Access. Colleen collaborates with our hosts on breaking down how to truly get the most out of your GMB.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Nov 14, 2021 • 40min
Why Community Marketing Is The New Team Member You Can't Live Without.
Send us a textIn this episode, we are joined by Commercial Bank of Texas’ Business Development Officer, Michelle Briley. We tell you our insight and key points on how having a community marketer on your team can really take your marketing to the next level. With years of experience on this subject, our hosts discuss with Michelle the following questions and how to really maximize the power and influence this team member has on your business.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Nov 14, 2021 • 31min
How We Got Here
Send us a textLemon Heads? Lemonade Stand? Lemonade? What is going on??In this episode, we are breaking down all the yellow, lemon puns and going back to the beginning of this partnership. This episode is simple. It is all about us and how we got here!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, and what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Nov 12, 2021 • 52min
How To Determine What Your Brand Story Is
Send us a textDo you always hear “build your brand” or “it’s all about brand awareness”, but not really know what that truly means? We are here today to share some insight on how to make that happen for you and your company.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving, what do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!


