From the Yellow Chair Stay Out of the Weeds with your Marketing
This week.. we are going to talk about how we should approach marketing from an owner’s standpoint! Just like everything when you run a company, how the team reacts to things starts with the leadership team. That is the same with marketing. If your leadership does not value it, neither will your team.
Trey McWilliams, owner of McWilliams and Son Heating, Cooling, and Plumbing gives our listeners raw and real advice from an owner’s standpoint. Trey will discuss:
- How should we perceive marketing as an owner?
- How do we calculate marketing spend?
- What are key factors we should focus on to get our operations ready for marketing?
If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?
If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.
Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.
From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
Interested in being a guest on our show? Fill out this form!
We'll see you next time, Lemon Heads!