From the Yellow Chair

Send us a textIn the Lemonade Stand we have Crystal and her niece, Ava, talking about a marketing tactic that has spread worldwide and into the hands of kids. Mini Brands.Imagine a ball that you open to find inside, a toy of your favorite brand, company, food item. These Mini Brands, by Zuru Toys, are purchased with a surprise inside and can be collected for amusement.Companies like Disney, Oscar-Meyer, and more are using this collaboration with Mini Brands to get their brands into households in a whole new way.What can we learn from Mini Brands?• Alternative ways to get the families involved in your business• Investing in future generations who could become future customers or employees• Find ways to engage directly to the consumer in a personable wayThanks for sipping some lemonade with us and our up-and-coming Marketing Specialist, Ava!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a text A quick Sip in the Lemonade Stand with our Creative Director, Emily. Talking about the struggle, ongoing battle that is perfection. The issues that come with pursuing perfection or being comfortable in "Good". Sip some lemonade with us to learn:• How to push past Good• Get out of your head when it comes to Perfection• How to pursue Great without slowing your processIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Virtual Lemonade Stand, Crystal and Emily are joined by Rick and Rachel Sanders from Naturesoft Solutions to discuss Private-Labelling IAQ Products.Indoor Air Quality (IAQ) products are a great stream of revenue that most contractors sleep on or don't put the effort into. In a post-COVID world, consumers are more aware of germs, cleaning solutions, and other preventatives. This is the perfect time for you to get into the IAQ game.Sip some lemonade with us to learn:• What Private Label IAQ Products can do for you• Why spend time selling IAQ Products• What has kept you from being successful in selling IAQ Products• How to start todayIf you are interested in selling Private-Label IAQ Products, check out NaturesoftSolutions.com. Contact them today to learn more and order samples for your team to check out.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Virtual Lemonade Stand, Crystal and Emily are joined by Tom Peregrino of Service Nation Alliance and his daughter, our very own, McKena Harless.Tom is the VP of Coaching and Training for Service Nation Alliance Premier and tells us in this episode of From The Yellow Chair how important it is to find the right coach for your business.Sip some lemonade with us today and learn:• How to choose the right coach• KPIs for a good coaching program•  How contractors can get the most out of a business coach.Be sure to check out Service Nation Alliance Premier if you are looking to get to the next level with a business coach!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Virtual Lemonade Stand, Crystal and Emily are joined by Ryan and Stephen from Wit Digital to talk about branded Campaigns in the Digital World.Ryan is a strategic-minded Marketing Manager. With a decade of digital marketing experience blended with traditional platforms (Broadcast, Print, Radio), Ryan brings a unique set of skills to the Branding & Converting table.Stephen has been an entrepreneur for 17 years and doing SEO since 2007.  His agency, Wit Digital, is focused solely on helping home service businesses hit their goals using custom digital marketing solutions tailored to their business.   Sip some lemonade with us today to get these questions answered:• What does it mean to have branded campaigns?• What is a paid digital ad?• How do I find the right digital company for my business?If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textDo you track your marketing?How would you know what works if you don't?When you begin any campaign, you make a goal for what you want the results to be. How else would you label it as "Success" or "Failure"? Don't tell us you go off of your gut feeling! Today, From The Yellow Chair, Crystal and Emily talk about unique ways to maximize your tracking efforts. Ensuring your results are accurate.Sip some Lemonade with us to learn:• Why tracking is important• Tools to track your marketing spend• Where to focus your tracking efforts• Difference between branded campaignsIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFrom The Yellow Chair, Emily is joined by a very special guest, her husband, Chris Fleniken!An unpredicted entrepreneurship story similar to a lot of our contractors, Chris has built a business that helps people produce a brand beyond their logo. Bringing knowledge and experience through changes in the advertising industry, Chris has learned to pivot, adapt, and share his failures and successes in developing a brand.Sip some Lemonade with us and learn:What is included in a brandHow to always grow forwardPractical applications to make your brand larger than lifeStories, applications, and creating systems for success are all necessary to deliver a consistently strong brand. Beyond the logo. If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFrom The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy. The intentionality you need to keep posting and keep growing. Social Media Planning does not need to be a HUGE daunting task, but actually small sips to consume the whole lemonade that is your STRATEGY. Sip some Lemonade with us and learn:Difference between Organic and Paid Social Media ContentStrategies to think outside the boxHow to make a winning strategy and planSocial Media is your social business card. It’s a way for the world, and your market to really know who you are.  If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textPPC 1-2-3. Are your Pay-Per-Click ads efficiently providing your company leads? Or is there wasted ad spend that needs a quick tune-up? Find out on our very special 30th episode in the Lemonade Stand with ServiceTitan Marketing Pro Team Members, Johnny Wenzel, and Dylan Kessler.Listening to this episode you will learn:Specific Goals To Set For Your PPC AdsHow To Track PPC CampaignsBest Practices For Starting Successful CampaignsHow To Select The Right PPC Vendor For Your BusinessFor more insight into PPC, Business Tips, and other Digital Advertising Content, check out ServiceTitan's Blog. We are big ServiceTitan fans over here and are excited to bring this episode to you this week from The Lemonade Stand.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textBudgeting for your Marketing efforts can be challenging. Where do I begin? How much is too much? Am I spending it in the right places? In the Lemonade Stand, this week is Brad Pesek, CFO of McWilliams & Son Heating, Cooling, & Plumbing. Brad is to the RESCUE to help save your marketing efforts and clear the confusion around beginning a budget.After sipping some lemonade with us today, you will learn:• Where to begin with writing a budget• Key metrics you should be watching• Common mistakes you should avoid• How to be numbers-first in your marketing decisionsIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!