From the Yellow Chair

Send us a textIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Jenn Schulte from Trusted heating and cooling solutions and Jenn Shue from Barbosa plumbing and air conditioning. They discuss how marketing mentality differs from an owner to a manager.  If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider the following and drop a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona.They are joined by Bridgette Miller, Lori Tschohl, Jaimee Gammon, Jackie Sorensen, Madeline Hughes, and Erika Mosteller, each with a unique question for our Yellow Chair. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the virtual Lemonade Stand, Crystal and Emily are joined by Sharon Mayes, Account Manager Lead at Lemon Seed Marketing. Automating Emails are a great way to get engagement from your current customer base.Sip some Lemonade with us to learn:• How to build a welcome series for subscribers• How to automate emails to make marketing simpler• Choose the right content for your email campaignIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the virtual Lemonade Stand, Crystal and Emily are joined by the Community Marketing Coordinator for McWilliams and Son, Kim Fancher.Kim has experience working in the Lufkin community to better the brand presence for McWilliams and Son in the Lufkin, TX, area. Community Marketers are a great role to fill when looking to fight a larger competitor in your area, or have a skilled individual working on keeping your brand secured.Sip some lemonade with us and learn:• How to fill the community marketing role• 5 Pillars of a great community marketer• Identify opportunities in your community to make an impact• Using this role for brand protectionIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textSolo in the Lemonade Stand is Emily talking about all things promotional products and employee engagement. Have you ever received a mug, or hat, or pens from a convention or local event? Maybe these ideas didn't really pop-out to you?This episode will give you some ideas to make promotional products that will stick in the minds of your customers and team.Sip some Lemonade with us to learn:• How to choose the right gifts for your team• What will create engagement on social media• How to start a successful social media giveawayIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textSolo in the Lemonade Stand, Crystal talks about healthy leadership within an organization. The importance of consistency, candid discussion, and empathy when required should all be built-in as a leader. Focusing on the opportunity to coach and propel your employees towards a more productive workplace.Sip some lemonade with Crystal and learn:• How to be Candid but Caring• How to Coach instead of Insist• How to project your vision across your teamIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Lemonade Stand, Crystal and Emily discuss the importance of building a successful marketing funnel to reach new and existing clients. Starting broad can be tricky to pick your target audience and find exactly who you are wanting to start with.Sip some lemonade with us and learn:• What a Marketing/Sales Funnel is• How to start a successful funnel• How to empower your team to make a successful campaign• What to start with/ What to end withIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Lemonade Stand, Crystal and Emily discuss how to maximize your Marketing Budget in 7 steps. Starting with using a strong CRM Software, looking back on your historical data to make Marketing decisions is extremely important.Sip some lemonade with us and learn:• How to maximize your marketing budget•How to track your spending year-over-year• Strategies to calculate average service ticketSubscribe to "Sip Some Lemonade" our monthly newsletter to get access to this episode's FREE download. Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFrom The Yellow Chair, Crystal and Emily discuss how to develop an effective marketing plan. It is not just discounts and special offers. Yes, these are important, but there is more to it than that. When a system is built to help your contractors succeed, that is when you will see a difference.Sip some Lemonade with us today as we discuss:• Setting Goals for your Marketing Plan• Scheduling a successful Marketing Campaign• Getting your team behind your Marketing EffortsSubscribe to "Sip Some Lemonade" our monthly newsletter to get access to this episode's FREE download. Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFrom The Yellow Chair, Crystal and Emily talk hiring for your business's cultures. Finding the right people, keeping the right people, and losing the ones who aren't a good fit.Culture starts from the top! It will take you (the business owner), your leadership team, and consistency to build a healthy culture at your company.Sip some Lemonade with us today and learn:• How to keep your employees engaged• How to incentivize in a healthy way• Finding team members that are a great fit for your newly found cultureIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!