From the Yellow Chair

Send us a textIn the Virtual Lemonade Stand, Crystal and Emily are joined by Ryan and Stephen from Wit Digital to talk about branded Campaigns in the Digital World.Ryan is a strategic-minded Marketing Manager. With a decade of digital marketing experience blended with traditional platforms (Broadcast, Print, Radio), Ryan brings a unique set of skills to the Branding & Converting table.Stephen has been an entrepreneur for 17 years and doing SEO since 2007.  His agency, Wit Digital, is focused solely on helping home service businesses hit their goals using custom digital marketing solutions tailored to their business.   Sip some lemonade with us today to get these questions answered:• What does it mean to have branded campaigns?• What is a paid digital ad?• How do I find the right digital company for my business?If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textDo you track your marketing?How would you know what works if you don't?When you begin any campaign, you make a goal for what you want the results to be. How else would you label it as "Success" or "Failure"? Don't tell us you go off of your gut feeling! Today, From The Yellow Chair, Crystal and Emily talk about unique ways to maximize your tracking efforts. Ensuring your results are accurate.Sip some Lemonade with us to learn:• Why tracking is important• Tools to track your marketing spend• Where to focus your tracking efforts• Difference between branded campaignsIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFrom The Yellow Chair, Emily is joined by a very special guest, her husband, Chris Fleniken!An unpredicted entrepreneurship story similar to a lot of our contractors, Chris has built a business that helps people produce a brand beyond their logo. Bringing knowledge and experience through changes in the advertising industry, Chris has learned to pivot, adapt, and share his failures and successes in developing a brand.Sip some Lemonade with us and learn:What is included in a brandHow to always grow forwardPractical applications to make your brand larger than lifeStories, applications, and creating systems for success are all necessary to deliver a consistently strong brand. Beyond the logo. If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFrom The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy. The intentionality you need to keep posting and keep growing. Social Media Planning does not need to be a HUGE daunting task, but actually small sips to consume the whole lemonade that is your STRATEGY. Sip some Lemonade with us and learn:Difference between Organic and Paid Social Media ContentStrategies to think outside the boxHow to make a winning strategy and planSocial Media is your social business card. It’s a way for the world, and your market to really know who you are.  If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textPPC 1-2-3. Are your Pay-Per-Click ads efficiently providing your company leads? Or is there wasted ad spend that needs a quick tune-up? Find out on our very special 30th episode in the Lemonade Stand with ServiceTitan Marketing Pro Team Members, Johnny Wenzel, and Dylan Kessler.Listening to this episode you will learn:Specific Goals To Set For Your PPC AdsHow To Track PPC CampaignsBest Practices For Starting Successful CampaignsHow To Select The Right PPC Vendor For Your BusinessFor more insight into PPC, Business Tips, and other Digital Advertising Content, check out ServiceTitan's Blog. We are big ServiceTitan fans over here and are excited to bring this episode to you this week from The Lemonade Stand.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textBudgeting for your Marketing efforts can be challenging. Where do I begin? How much is too much? Am I spending it in the right places? In the Lemonade Stand, this week is Brad Pesek, CFO of McWilliams & Son Heating, Cooling, & Plumbing. Brad is to the RESCUE to help save your marketing efforts and clear the confusion around beginning a budget.After sipping some lemonade with us today, you will learn:• Where to begin with writing a budget• Key metrics you should be watching• Common mistakes you should avoid• How to be numbers-first in your marketing decisionsIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textWe are HUGE fans of Direct Mail here at Lemon Seed, and we took the opportunity to have Erik Wytrwal from Stochastic Marketing in the Lemonade Stand.Erik has more than a decade of Direct Mail experience and background in the trades. Formerly owning an HVAC company of his own,  Erik experienced the value of having consistent reach through Direct Mail Marketing. By the end of this episode, you will know:1. The value of a strong Direct Mail Campaign2. The importance of sticking your Marketing Plan through3. Strategies to have a successful Direct Mail CampaignIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Lemonade stand this week, we have special guest Sarah Vest! Sarah is the Call Center Manager for McWilliams & Son Heating, Air & Plumbing. We discuss KPI's, best practices, and all things empowering for your call center team.  From defining what makes up a call center to learning powerful ways to track success, Sarah brings the knowledge to the Lemonade Stand for this impactful episode.After listening to this episode you will learn: What makes a Call CenterHow to measure success in the Call CenterOutbounding tactics and best practicesTraining a top-tier Call Center TeamIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textMeet Lufkin Linda: A Story of knowing your target market. In the Lemonade Stand, Crystal goes SOLO to tell you 15 Questions You Should Ask Yourself.After listening to this episode, you will know:How to identify your Target MarketHow to refine your Target MarketHow to reach your Target MarketIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking and loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textThis week we are joined in the Lemonade Stand by Jennifer James, CEO and Founder of Optic Marketing Group. Jennifer James founded Optic Marketing Group (OMG) in 2017 with a goal of creating a marketing agency that focuses on Transparency and Open Communication with employees and clients. In this episode, we talk LEVEL 2 Digital Strategy and why YOU should not be scared to LEVEL UP! Discussing OTT, CTV, and many more.Jennifer brings her expertise by providing the one thing every contractor should be doing for the digital side of their business. If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking and loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!