From the Yellow Chair

Send us a textSolo in the Lemonade Stand is Emily talking about all things promotional products and employee engagement. Have you ever received a mug, or hat, or pens from a convention or local event? Maybe these ideas didn't really pop-out to you?This episode will give you some ideas to make promotional products that will stick in the minds of your customers and team.Sip some Lemonade with us to learn:• How to choose the right gifts for your team• What will create engagement on social media• How to start a successful social media giveawayIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textSolo in the Lemonade Stand, Crystal talks about healthy leadership within an organization. The importance of consistency, candid discussion, and empathy when required should all be built-in as a leader. Focusing on the opportunity to coach and propel your employees towards a more productive workplace.Sip some lemonade with Crystal and learn:• How to be Candid but Caring• How to Coach instead of Insist• How to project your vision across your teamIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Lemonade Stand, Crystal and Emily discuss the importance of building a successful marketing funnel to reach new and existing clients. Starting broad can be tricky to pick your target audience and find exactly who you are wanting to start with.Sip some lemonade with us and learn:• What a Marketing/Sales Funnel is• How to start a successful funnel• How to empower your team to make a successful campaign• What to start with/ What to end withIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Lemonade Stand, Crystal and Emily discuss how to maximize your Marketing Budget in 7 steps. Starting with using a strong CRM Software, looking back on your historical data to make Marketing decisions is extremely important.Sip some lemonade with us and learn:• How to maximize your marketing budget•How to track your spending year-over-year• Strategies to calculate average service ticketSubscribe to "Sip Some Lemonade" our monthly newsletter to get access to this episode's FREE download. Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFrom The Yellow Chair, Crystal and Emily discuss how to develop an effective marketing plan. It is not just discounts and special offers. Yes, these are important, but there is more to it than that. When a system is built to help your contractors succeed, that is when you will see a difference.Sip some Lemonade with us today as we discuss:• Setting Goals for your Marketing Plan• Scheduling a successful Marketing Campaign• Getting your team behind your Marketing EffortsSubscribe to "Sip Some Lemonade" our monthly newsletter to get access to this episode's FREE download. Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textFrom The Yellow Chair, Crystal and Emily talk hiring for your business's cultures. Finding the right people, keeping the right people, and losing the ones who aren't a good fit.Culture starts from the top! It will take you (the business owner), your leadership team, and consistency to build a healthy culture at your company.Sip some Lemonade with us today and learn:• How to keep your employees engaged• How to incentivize in a healthy way• Finding team members that are a great fit for your newly found cultureIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and dropping a review below if you enjoyed this episode.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Lemonade Stand we have Crystal and her niece, Ava, talking about a marketing tactic that has spread worldwide and into the hands of kids. Mini Brands.Imagine a ball that you open to find inside, a toy of your favorite brand, company, food item. These Mini Brands, by Zuru Toys, are purchased with a surprise inside and can be collected for amusement.Companies like Disney, Oscar-Meyer, and more are using this collaboration with Mini Brands to get their brands into households in a whole new way.What can we learn from Mini Brands?• Alternative ways to get the families involved in your business• Investing in future generations who could become future customers or employees• Find ways to engage directly to the consumer in a personable wayThanks for sipping some lemonade with us and our up-and-coming Marketing Specialist, Ava!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a text A quick Sip in the Lemonade Stand with our Creative Director, Emily. Talking about the struggle, ongoing battle that is perfection. The issues that come with pursuing perfection or being comfortable in "Good". Sip some lemonade with us to learn:• How to push past Good• Get out of your head when it comes to Perfection• How to pursue Great without slowing your processIf you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Virtual Lemonade Stand, Crystal and Emily are joined by Rick and Rachel Sanders from Naturesoft Solutions to discuss Private-Labelling IAQ Products.Indoor Air Quality (IAQ) products are a great stream of revenue that most contractors sleep on or don't put the effort into. In a post-COVID world, consumers are more aware of germs, cleaning solutions, and other preventatives. This is the perfect time for you to get into the IAQ game.Sip some lemonade with us to learn:• What Private Label IAQ Products can do for you• Why spend time selling IAQ Products• What has kept you from being successful in selling IAQ Products• How to start todayIf you are interested in selling Private-Label IAQ Products, check out NaturesoftSolutions.com. Contact them today to learn more and order samples for your team to check out.If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Send us a textIn the Virtual Lemonade Stand, Crystal and Emily are joined by Tom Peregrino of Service Nation Alliance and his daughter, our very own, McKena Harless.Tom is the VP of Coaching and Training for Service Nation Alliance Premier and tells us in this episode of From The Yellow Chair how important it is to find the right coach for your business.Sip some lemonade with us today and learn:• How to choose the right coach• KPIs for a good coaching program•  How contractors can get the most out of a business coach.Be sure to check out Service Nation Alliance Premier if you are looking to get to the next level with a business coach!If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe from wherever you’re listening. We’d love to hear from you; what are you liking, what are you loving? What do you want more of?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!