

How To Budget For Your Marketing
Budgeting for your Marketing efforts can be challenging. Where do I begin? How much is too much? Am I spending it in the right places? In the Lemonade Stand, this week is Brad Pesek, CFO of McWilliams & Son Heating, Cooling, & Plumbing. Brad is to the RESCUE to help save your marketing efforts and clear the confusion around beginning a budget.
After sipping some lemonade with us today, you will learn:
• Where to begin with writing a budget
• Key metrics you should be watching
• Common mistakes you should avoid
• How to be numbers-first in your marketing decisions
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