From the Yellow Chair Radio Jingles and Ways to Use Them Beyond the Radio
You know what it’s like, you get a song stuck in your head, and all day long you’re singing it. Jingles take the idea of repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often mimic it by humming or singing the tune. We want THAT!! Jingles can take on a life of their own in your market. The result is additional product promotion at no cost to the company. Advertising jingles are a great way to give your business more exposure, engage people, and sell your services. Although expensive, advertising jingles are absolutely essential for businesses advertising on radio, television, or even on the internet.
We are so excited to share this episode with you. Today in the Lemonade stand we have Jingle Jim Reilly, owner of the nationally recognized music jingle company, American Music Concepts. Jim’s produced over 10,000 music jingles for local companies using the same branding strategy as Top Fortune 500 Companies.
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