Dig In

Rob Wengel, President and CCO of Woxi, shares insights from his journey in innovation. He discusses how Woxi leverages predictive analytics to transform decision-making for high-profile clients like PepsiCo. The conversation highlights building a client-centric culture rooted in empathy and curiosity. Wengel emphasizes balancing agility with purpose and warns against superficial solutions in innovation. Delving into consumer psychology, he uncovers the emotional ties behind impulsive purchases, spicing it up with some light-hearted local culinary anecdotes.

Join Frank Serpico and Patricia King in a conversation with Risa Duesing, VP at Kraft Heinz, discussing tech-enabled qualitative research, marrying qual and quant for insights, and using qual to drive business decisions. They touch on AI in consumer insights, social listening, evolving consumer engagement methods, building empathy with consumers, and navigating information overload.

On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.

Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville, discusses the company's Keep It Juicy campaign promoting unity through shared meals. They also explore women's roles in a male-dominated industry and the evolution of research nerds to strategic business partners in marketing.

Guest Jordan Cusner from Popeyes shares insights on creating a successful Super Bowl ad, the future of Popeyes in the QSR industry, brand loyalty, and the vibrant work environment at Popeyes.

This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecurity and Data Privacy at Google.

Exploring navigating career transitions in market research, importance of omnichannel retail experience, attention spans in data collection, and emotional connections to brands and work inspiration.

Hyatt Hotels is revolutionizing hospitality with the 'Culture Lives Here' program, celebrating Black Joy and city cultures. They discuss blending technology into marketing strategies, predicting the future of travel habits, and exploring personal passions in brand personalities. The admiration for innovation and impact in marketing, inspired by travel experiences, rounds out this engaging conversation.

This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bringing back to life Not Your Father’s Soda Pop. Lucienne takes us through the journey starting with the importance of learning from past experiences in bringing the product back to market, her insights on the balance between innovation and staying true to the core of the business through thoughtful and strategic innovation, and how consumer feedback, preferences, and the process of  ideation and testing underscores the consumer-centric approach in developing and launching a product. 

Join Jess as she delves into the dynamic world of digital transformation with Betsey Chung, a seasoned leader in global marketing and digital strategy. They explore Betsey's journey from CFO to CMO and her insights gained from top organizations. They discuss the importance of vision in driving customer experience, the power of personalized solutions, and the importance of advocating for teams. They also talk about understanding consumer needs, personal interests, and share their admiration for the Four Seasons brand.