Dig In 103. How to really hear consumers in 2024
Jun 26, 2024
Join Frank Serpico and Patricia King in a conversation with Risa Duesing, VP at Kraft Heinz, discussing tech-enabled qualitative research, marrying qual and quant for insights, and using qual to drive business decisions. They touch on AI in consumer insights, social listening, evolving consumer engagement methods, building empathy with consumers, and navigating information overload.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Evolution of Qualitative Research Methods and the Role of AI in Consumer Insights
01:55 • 19min
Analyzing Consumer Feedback Strategies: Traditional Qualitative vs. Social Listening
21:14 • 3min
Evolution of Consumer Engagement and Research Methods
24:35 • 12min
Building Empathy and Connection with Consumers as a Senior Leader
36:24 • 2min
Navigating the Noise of Information Overload and Consumer Connectivity
38:24 • 3min