Risa Duesing
VP, Global Head of Consumer Insights at Kraft Heinz
Best podcasts with Risa Duesing
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Jun 26, 2024 • 41min
103. How to really hear consumers in 2024
Join Frank Serpico and Patricia King in a conversation with Risa Duesing, VP at Kraft Heinz, discussing tech-enabled qualitative research, marrying qual and quant for insights, and using qual to drive business decisions. They touch on AI in consumer insights, social listening, evolving consumer engagement methods, building empathy with consumers, and navigating information overload.
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