Dig In

On this week’s episode, host Jess Gaedeke is joined by Ron Burrage, design industry veteran and strategist at goDutch to explore the lessons learn from the Hershey’s Kisses brand refresh, how cross-functional collaboration fuels innovation, and how design is a strategic tool that connects brands with consumers in meaningful ways. 

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Jorge Calvachi, Director of Insights at La-Z-Boy, on the power of emotional connection in brand building—how tapping into emotional and social dimensions of comfort helps craft more meaningful campaigns, how a deep understanding of the consumer drives agility and innovation, and why even heritage brands need to continuously evolve to stay relevant in a changing world. 

Jorge Calvachi, Director of Insights at La-Z-Boy, shares how he transformed the iconic brand by prioritizing consumer insights. He discusses the vital shift from a business-first to a consumer-centric mindset, emphasizing the emotional meaning of comfort. The conversation highlights La-Z-Boy's 'Long Live the Lazy' campaign, showcasing the importance of relaxation in our busy lives. Jorge also explores how consumer insights can revolutionize marketing strategies and foster deeper emotional connections with brands, ultimately driving purchasing decisions.

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Paul de Larzac, President of Nestlé Ice Cream Canada, about the realities of product innovation—why failure is one of the best teachers, how the pressure to move fast can lead to critical missteps, and why taking smart, calculated risks is key to long-term success.

On this week’s episode, host Jess Gaedeke is joined by Paul de Larzac, President, Ice Cream at Nestlé, to discuss the power of risk-taking in innovation and leadership. They explore the lessons learned from launching F'Real in Canada, how empowering teams to experiment drives business growth, and why the future of food will be shaped by evolving consumer preferences and new industry dynamics.

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Elizabeth Oates, former VP of Consumer Insights & Guest Services at Ulta Beauty and author of More Than Just Interesting. Jess highlights Elizabeth’s approach to building an impactful insights function, the essential skills every insights pro needs, and why AI is a game-changer for staying ahead in today’s market.

Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of "More Than Just Interesting," shares her insights on transforming research into meaningful business actions. She discusses the crucial skills insights professionals need today and emphasizes the importance of consumer centricity in driving successful strategies. Oates also argues that AI won't replace researchers but will enhance their roles. Listeners are treated to personal anecdotes about brand loyalty and the emotional connections driving consumer behavior.

In this week’s Dig (In)spiration, host Jess Gaedeke reflects on her conversation with Denise Siebert, Design Officer at 3M, on the cultural impact of the Like a Girl campaign—how it went beyond advertising to reshape social narratives, how working under pressure led to a more powerful, intuitive creative process, and why diverse representation in design is essential for meaningful consumer connections.

On this week’s episode host Jess Gaedeke is joined by Denise Siebert, Design Officer at 3M, and a driving force behind the iconic “Like a Girl” campaign. They discuss how insights uncovered the confidence gap and inspired the "Like a Girl" movement, why diversity in design teams leads to better, more impactful campaigns, and how embracing AI will shape the future of creative industries.

Curiosity isn't just a trait; it’s a leadership superpower. Delve into the insights of how understanding consumer behavior can strengthen brand connections. Embracing both optimism and skepticism plays a crucial role in responsible AI adoption. Plus, diverse perspectives are essential for informed decision-making. Tune in to explore how these concepts intertwine to foster innovation and success.