Dig In

In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible UX in modern design, the formation of the Accessible Insights Consortium at Verizon, and how they’re providing research teams with the tools to make their practices more accessible. 

In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste Elevation Porfolio's at The Kraft Heinz Company). She reflects on the holistic strategies Kraft Heinz employs to connect with this influential cohort, the need for fresh go-to-market approaches, and the ongoing evolution of legacy brands like Lea & Perrins and A1. Want to join the conversation? Let us know your thoughts on modernizing brands here: https://www.linkedin.com/feed/update/urn:li:activity:7254909778768904192

On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay relevant and engage with Gen Z, the ongoing success of Kraft Heinz’s innovative retail partnership with Taco Bell, and the strategies behind modernizing legacy brands to keep them fresh and appealing. 

On our first episode of Dig In(spiration), we're expanding on last weeks episode with Katie Marston, CMO of Once Upon a Farm. Jess discusses what it really means to create effective innovation in the snacking industry and the instant success the company saw with their latest product launch. Want to join the conversation? Let us know your thoughts on innovation in your industry here: https://www.linkedin.com/posts/dig-insights_introducing-dig-inspiration-a-bite-sized-activity-7249804981761937410-dN9O?utm_source=share&utm_medium=member_desktop

Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host Jess Gaedeke, they discuss the launch of the innovative new refrigerated snack bars from Once Upon a Farm, the importance of research at every stage of product development, and how to embrace discomfort as a path to grow. 

Rob Wengel, President and CCO of Woxi, shares insights from his journey in innovation. He discusses how Woxi leverages predictive analytics to transform decision-making for high-profile clients like PepsiCo. The conversation highlights building a client-centric culture rooted in empathy and curiosity. Wengel emphasizes balancing agility with purpose and warns against superficial solutions in innovation. Delving into consumer psychology, he uncovers the emotional ties behind impulsive purchases, spicing it up with some light-hearted local culinary anecdotes.

Join Frank Serpico and Patricia King in a conversation with Risa Duesing, VP at Kraft Heinz, discussing tech-enabled qualitative research, marrying qual and quant for insights, and using qual to drive business decisions. They touch on AI in consumer insights, social listening, evolving consumer engagement methods, building empathy with consumers, and navigating information overload.

On this week’s episode, Jess chats with David Isaac, VP of creative production at Chobani. They dive into the innovation around the Chobani Flip Halloween season packs, how they used AR to stand out in the category, and how authenticity is essential for building trust both with consumers and employees.

Karen Kraft, Associate Director of Consumer Insights & Analytics at Johnsonville, discusses the company's Keep It Juicy campaign promoting unity through shared meals. They also explore women's roles in a male-dominated industry and the evolution of research nerds to strategic business partners in marketing.

Guest Jordan Cusner from Popeyes shares insights on creating a successful Super Bowl ad, the future of Popeyes in the QSR industry, brand loyalty, and the vibrant work environment at Popeyes.