Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that can inspire your professional life.

This podcast reflects on over two years of their podcast venture, exploring the challenges and triumphs of launching a brand or campaign. They discuss the benefits of conversational learning and share their hopes for authenticity and vulnerability in their listeners' experiences. The hosts also engage in a rapid-fire question session, sharing their biggest work screw-ups, including dropping a hot pizza on a child. They discuss impulse buying and loyalty to Apple, as well as finding inspiration at work and preview season two with a focus on innovation.

"How can you navigate the fine line between disruption and destruction?"Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with Melinda Lehman, founder of the strategic innovation design firm Gig Inc. Together, they explore the fascinating world of innovation.Tune in to learn:Best practices for innovating within your specific marketStrategies for creating innovations that propel and disrupt the market, without causing destructionThe art of adapting to market changes and incorporating them into your brand's innovation journey.----------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

CEO Paul Gaudette and CRO Jess Gaedeke discuss why Dig Insights hired a CRO for growth. They explore challenges of the seller-doer model, evolving sales approach, and CRO responsibilities. They also highlight the importance of revenue generation, brand building, market understanding, and innovation for future growth.

This podcast explores how brands can navigate consumer distraction by understanding the impact of multitasking, attracting attention in a digital landscape, and capturing consumer attention quickly. It also discusses different age and gender groups' phone usage patterns, the impact of multi-device usage on advertising, and the challenges of advertising to millennials in a congested digital media environment.

The panel of guests, including Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights), discuss the impact of AI on market research, areas where AI needs improvement, and tips for reliable results. They explore the comparison between human and AI-generated ideas, workplace adaptation to AI, and how to leverage tools effectively. Topics include AI in text and image processing, specificity and iteration in AI-enabled research, improving language skills with AI, and the limitations and potential of AI in answering questions.

“Why is there a desire to reframe business growth?”This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to discuss reframing new business growth, changing the view on specific product categories, and shifting the way of doing innovative research.In this episode we discuss:How to reframe new business growth in a category mindset industryBenefits and challenges of changing the perspective lens on the category that companies operates inHow the shift in mindset has affected how Mondelez does innovative researchHow reframing can open up new opportunities in terms of the product (ex: wrapping of chocolates represent gift giving)The impressive career path with companies like PepsiCo and Unilever that brought Nick to Mondelez----------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

"In an increasingly crowded space, how do you build successful D2C brand?"In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to talk all things D2C, brand building, and entrepreneurship.Listen in to hear about:- Amazon v Shopify, and which platform works when- Being a category leader- The phases of D2C growth----------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

"How can we reinvent old school PR so that it is both fun and effective?"Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective.In this episode we cover:- How brands are stretching marketing dollars with launch events- How to know if a creative campaign will be effective- How PR is so much more than a press release----------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite 

"How can you build customer loyalty?"Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights, join Meagan this week to talk about Canadian Tire paper money, the Prime examples of loyalty programs, all things customer loyalty. In this episode we cover:How to encourage customer behaviour through loyalty programsWhat customers value from brandsThe consumer experience of loyalty programs----------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite