Dig In 113. How insights leaders can turn research into real business action (straight from a pro)
Feb 5, 2025
Elizabeth Oates, former VP of Consumer Insights at Ulta Beauty and author of "More Than Just Interesting," shares her insights on transforming research into meaningful business actions. She discusses the crucial skills insights professionals need today and emphasizes the importance of consumer centricity in driving successful strategies. Oates also argues that AI won't replace researchers but will enhance their roles. Listeners are treated to personal anecdotes about brand loyalty and the emotional connections driving consumer behavior.
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