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104. How to revolutionize innovation with predictive analytics
Jul 15, 2024
Rob Wengel, President and CCO of Woxi, shares insights from his journey in innovation. He discusses how Woxi leverages predictive analytics to transform decision-making for high-profile clients like PepsiCo. The conversation highlights building a client-centric culture rooted in empathy and curiosity. Wengel emphasizes balancing agility with purpose and warns against superficial solutions in innovation. Delving into consumer psychology, he uncovers the emotional ties behind impulsive purchases, spicing it up with some light-hearted local culinary anecdotes.
35:24
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Quick takeaways
- Woxi revolutionizes the innovation process by utilizing predictive analytics, enabling better sales predictions and data-driven decision-making for clients.
- The journey to market highlighted the need for adaptability and learning from client feedback to refine their approach and enhance innovation outcomes.
Deep dives
Overview of Woxie and Its Purpose
Woxie is an innovative lab foundry and institute focused on enhancing the innovation process for its clients. It combines a platform for better innovation decision-making with predictive analytics, enabling sales predictions at every stage of product development. The foundation of Woxie's approach lies in understanding clients' unique needs and preferences, allowing them to utilize data and insights effectively in their decision-making processes. This versatile platform is tailored to fit the diverse workflows of its clients, ensuring that innovation can be implemented seamlessly and efficiently.
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