104. How to revolutionize innovation with predictive analytics

Rob Wengel, President and CCO of Woxi, shares insights from his journey in innovation. He discusses how Woxi leverages predictive analytics to transform decision-making for high-profile clients like PepsiCo. The conversation highlights building a client-centric culture rooted in empathy and curiosity. Wengel emphasizes balancing agility with purpose and warns against superficial solutions in innovation. Delving into consumer psychology, he uncovers the emotional ties behind impulsive purchases, spicing it up with some light-hearted local culinary anecdotes.