Dig In

On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful? 

Jess sits down with Michael Nevski, Director of Global Insights at Visa. They discuss the creation and impact of Visa’s Spending Momentum Index (SMI), overcoming barriers, and the changing landscape of insights in the industry. They also talk about brands connecting with consumers and share personal experiences of impulse buying.

In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us through the journey from start to finish, of the innovative and strategic creation and launch of Folgers 1850. 

What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney Polka, Vice President of Beverages at Danone, who speaks in depth about the power of earned media and brand building. Taking on one of the most unique partnerships, Danone's brand STōK Cold Brew, have partnered with Wrexham AFC to skyrocket their brand to the limelight, emphasizing the importance of aligning with cultural movements and storytelling that resonates beyond conventional advertising. 

On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The Kraft Heinz Company. They discuss the new Taco Bell and Kraft Heinz retail partnership (keep your eyes peeled at your local grocery store), how companies are evolving to Gen-Z consumers, and how to make marketing ideas come to life without spending big. 

How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?In today's episode of Dig In, Jess Gaedeke dives into these questions through through an engaging and insightful conversation with Sarah Dibblee, Brand Team Lead at Kenvue for Zarbee's. Having recently entered the Canadian market this past summer, Jess and Sarah explore the intricacies involved in launching Zarbee's, a children's medicine company, in Canada.

Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft, shares insights into market research methodologies, the interplay between qualitative and quantitative approaches, and the importance of understanding human behavior in product development and decision-making.

Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, they explore the dynamic areas of influence, market research, and effective management. Tune in to gain insights on:The Architecting Influence frameworkThe four barriers to building insightsHow to improve your skills as a manager --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they consistently redefine the QSR industry's limits, ensuring their place at the forefront of innovation. But how do they do it? Tune in to learn their secret behind creating iconic menu items and how innovation fuels success in the food industry.

Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that can inspire your professional life.