Dig In

How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks?In today's episode of Dig In, Jess Gaedeke dives into these questions through through an engaging and insightful conversation with Sarah Dibblee, Brand Team Lead at Kenvue for Zarbee's. Having recently entered the Canadian market this past summer, Jess and Sarah explore the intricacies involved in launching Zarbee's, a children's medicine company, in Canada.

Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft, shares insights into market research methodologies, the interplay between qualitative and quantitative approaches, and the importance of understanding human behavior in product development and decision-making.

Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, they explore the dynamic areas of influence, market research, and effective management. Tune in to gain insights on:The Architecting Influence frameworkThe four barriers to building insightsHow to improve your skills as a manager --------------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they consistently redefine the QSR industry's limits, ensuring their place at the forefront of innovation. But how do they do it? Tune in to learn their secret behind creating iconic menu items and how innovation fuels success in the food industry.

Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that can inspire your professional life.

This podcast reflects on over two years of their podcast venture, exploring the challenges and triumphs of launching a brand or campaign. They discuss the benefits of conversational learning and share their hopes for authenticity and vulnerability in their listeners' experiences. The hosts also engage in a rapid-fire question session, sharing their biggest work screw-ups, including dropping a hot pizza on a child. They discuss impulse buying and loyalty to Apple, as well as finding inspiration at work and preview season two with a focus on innovation.

"How can you navigate the fine line between disruption and destruction?"Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with Melinda Lehman, founder of the strategic innovation design firm Gig Inc. Together, they explore the fascinating world of innovation.Tune in to learn:Best practices for innovating within your specific marketStrategies for creating innovations that propel and disrupt the market, without causing destructionThe art of adapting to market changes and incorporating them into your brand's innovation journey.----------Subscribe to our podcast on your favourite platforms:Apple PodcastsSpotifyGoogle PodcastsAmazon MusicOther platformsHave ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:LinkedInWebsite

CEO Paul Gaudette and CRO Jess Gaedeke discuss why Dig Insights hired a CRO for growth. They explore challenges of the seller-doer model, evolving sales approach, and CRO responsibilities. They also highlight the importance of revenue generation, brand building, market understanding, and innovation for future growth.

This podcast explores how brands can navigate consumer distraction by understanding the impact of multitasking, attracting attention in a digital landscape, and capturing consumer attention quickly. It also discusses different age and gender groups' phone usage patterns, the impact of multi-device usage on advertising, and the challenges of advertising to millennials in a congested digital media environment.

The panel of guests, including Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights), discuss the impact of AI on market research, areas where AI needs improvement, and tips for reliable results. They explore the comparison between human and AI-generated ideas, workplace adaptation to AI, and how to leverage tools effectively. Topics include AI in text and image processing, specificity and iteration in AI-enabled research, improving language skills with AI, and the limitations and potential of AI in answering questions.