Dig In 93. Transforming insights to action with Visa
Jan 17, 2024
Jess sits down with Michael Nevski, Director of Global Insights at Visa. They discuss the creation and impact of Visa’s Spending Momentum Index (SMI), overcoming barriers, and the changing landscape of insights in the industry. They also talk about brands connecting with consumers and share personal experiences of impulse buying.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Development and Purpose of the Spending Momentum Index at Visa
01:50 • 5min
Building Use Cases and Reputation for Responsible and Ethical Use of Data
06:52 • 9min
The Changing Landscape of Insights in the Industry
15:31 • 8min
Connecting with Consumers and Impulse Buying
23:06 • 4min