Michael Nevski

Jess sits down with Michael Nevski, Director of Global Insights at Visa. They discuss the creation and impact of Visa’s Spending Momentum Index (SMI), overcoming barriers, and the changing landscape of insights in the industry. They also talk about brands connecting with consumers and share personal experiences of impulse buying.

Michael Nevski, Global Director of Insights at Visa and a former marketer, shares his transformative journey from marketing to insights. He discusses how insights can be the driving force behind a company’s strategy, urging marketers to see insights professionals as strategic partners. The conversation touches on overcoming departmental silos, the promise of generative AI in enhancing productivity, and navigating the fine line between privacy and personalization in today’s data-driven landscape.

Michael Nevski, Global Insights Director at Visa, merges consumer research with economic forecasts while showcasing his exceptional table tennis skills. He shares insights about transitioning from marketing to the insights industry and offers a unique perspective on the rise of pickleball as a community builder. Michael discusses the future of marketing, emphasizing real-time insights and ethical concerns in data analytics. He also reveals his top three albums for surviving on a desert island, intertwining personal anecdotes from his upbringing in the Soviet Union.