Future Proof The Future of Spending: Inside Visa’s Consumer Intelligence
Nov 12, 2025
Michael Nevski, Director of Global Insights at Visa, shares his expertise in consumer behavior and payments data. He discusses how Visa combines economic forecasting with real-world insights to shape brand strategies. Topics include the Spending Momentum Index's role in predicting spending, the rise of agentic AI, and Gen Z's desire for personalized rewards. Michael emphasizes the importance of privacy and trust, alongside the need for brands to adapt in a changing landscape. His advice? Stay curious and open to innovation!
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From Marketer To Insights Leader
- Michael Nevski describes moving from marketing into insights driven by curiosity about why people do what they do.
- He used ethnography and VOC training to pivot his career toward consumer research and data monetization.
Predictive Index Links Macro To Micro
- Visa's Spending Momentum Index combines transaction data with economic context to predict 6–9 month spending trends by segment and geography.
- Overlaying macro indicators with sociographic consumer behavior produces more actionable forecasts for clients.
Combine Data To Spot AI-Driven Products
- Use combined primary and third-party data to spot product opportunities before competitors do.
- Test how agentic AI could act on consumer preferences and enable new payment experiences now.