Secrets To Scaling Your Ecommerce Brand

Send us a textFinding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future.In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things.Go where the CPMs are cheapest provided that they have this user's attention to the same degree.If you track influencer marketing every way you can, you can figure out which influencers are and aren’t worth it.Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance.It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy.Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases.Having no fixed costs and just basing it on performance when outsourcing can help you scale more.Newton’s Agency: New Standard Digitalhttps://www.newstandard.digital Recommended Tools: Helium 10 https://www.helium10.com Rockerbox https://www.rockerbox.com Recommended Podcast:Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719 Today’s Guest:Aaron Zagha is the CMO of Newton Baby.Newton Baby provides a variety of mattresses for babies’ cribs and for pets. Connect and learn more about Aaron and Newton Baby here: Website: https://www.newtonbaby.com LinkedIn:  https://www.linkedin.com/in/aaronzagha This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textA lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad.In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula.Listen and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODEThe 2 big mistakes that a brand can make in a Tiktok ad are:1.) Reusing a Facebook ad for a TikTok ad; and 2.) Using organic content that had been viral on their TikTok account as a TikTok Ad.In a TikTok ad, make your audience feel like a user recommends your product to them.A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action.Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now."The best results come from a 20 to 35-second TikTok ad.If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad.To find the winning creative, you have to test a lot.There shouldn't be demographic targeting in the beginning.Do 5 ad sets and start with $100 a day.You can scale a lot insanely fast on TikTok.Always try to find influencers and creators. Don't be cheap on creatives.Get into the industry as fast as possible.Recommended Apps: Notion https://www.notion.soMiro https://www.miro.comRecommended Podcast:  Mindset Mentor with Rob Dialhttps://www.robdial.com/podcastToday’s Guest:Sven Muchow is the founder of Muchow Marketing.Muchow Marketing specializes in ads management and consulting for brands.Connect and learn more about Sven Muchow and Muchow Marketing here:Website: https://www.svenmuchow.com Linkedin: https://www.linkedin.com/in/sven-muchow This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textWe’re in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling.In this episode, Parker Burr of Feat Clothing talks about their brand’s journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are not going to work going forward.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWe’re currently in another gold rush. At the beginning of a gold rush, you’ve got to go out and find where the gold is. More people are still consuming more goods online every year.Build a well-rounded business with multiple streams of revenue that are symbiotic and growing each other. You can copy everything and do everything the same way but you can't replicate timing so you have to adjust to the timing.You get eyeballs by physically being in a great location.Continue focusing on having an incredible team.No big brand did it overnight.Recommended App: Slack https://www.slack.com Recommended Book: Burn Rate: Launching a Startup and Losing My Mind by Andy Dunnhttps://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265 Today’s Guest:Parker Burr is the CEO and founder of Feat Clothing.Feat Clothing provides athleisure clothing designed to maximize comfort and versatility.Connect and learn more about Parker and Feat here: Website: https://www.featclothing.com LinkedIn: https://www.linkedin.com/in/parker-burr-84886447 Taylor Offer’s Tiktok and LinkedIn:https://www.tiktok.com/@tayloroffer https://www.linkedin.com/in/tayloroffer This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textStrategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022.In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEGather your best customers and treat them like absolute gold and have them get your message out to their audience.The Archive app automatically gathers anything that you've been tagged in and allows you to download it straight from the Archive app. (https://www.archive.com) Pair your ambassador groups programs alongside the Archive AppTikTok-like content works consistently well on different platforms.Performance Max is potentially the biggest game-changer when it comes to marketing in general.Retest old creatives that worked in the past. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textFinding the right people to invest requires timing, the right attitude, and a lot of networking.In this episode, Laura Burget of Three Ships Beauty talks about how they raised funds, as well as what to and not to do in fundraising. She also shares how her company is getting massive customer LTV from the referrals they get from an affiliate program. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOftentimes, it's a little bit of luck but it's also making great impressions and just networking every chance you get.LinkedIn is a place where you can get great connections.Customers from affiliate programs are valuable and cheap to acquire.You can do both one-to-many communications and community communications through an online community.One of the main things you need to think about when you're starting to kick off a fundraising activity is timing.Look into the market to see what acquisitions are being valued.Involve your customers in the process as much as possible.Recommended App:  Boomeranghttps://www.boomeranggmail.com Recommended Book: Shoe Dog by Phil Knighthttps://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470 Recommended Podcast:How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 Today’s Guest:Laura Burget is a co-founder of Three Ships Beauty.Three Ships Beauty is a natural skin-care product company.Connect and learn more about  Laura and Three Ships Beauty here: Website: https://www.threeshipsbeauty.ca Instagram: https://www.instagram.com/threeshipsbeauty  Instagram: https://www.instagram.com/lauraburget We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textA lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand.In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThe one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy.Make sure that all your messaging is the same across all platforms.Take your ad copy, headlines, emojis you plan on using, and discount codes and put them all in one place. The more communication that you can have, the better.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textWhen your business is scaling rapidly, you have to think of new ways to continuously scale because the same things won’t work as effectively. At the same time, you have to find the right people and resources to build a bridge to your visions.In this episode, Buster Arnwine of Hair on Fire Tech talks all about what it takes to scale up your business from 1 to 10 million then to a hundred million and beyond. He discusses the shifts and changes you need to make as you take your business to a different level.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThere are a lot of pivots you need to make if you want to take your business to the next level. You need to look at people, mindset, and execution.Your practices have to evolve because the same things won't work when your business is scaling rapidly.The best strategy, brands, and plans go nowhere without the right people.Most agencies are good, but you always have to ask the right questions to hold them accountable.Everything should be about reaching your vision and resourcing for that.Invest in things that you have to and spend on what you think is important.Today’s Guest:Buster Arnwine is a co-founder, the owner, and the chief advisor of Hair on Fire Tech.Buster has a diverse background spanning multiple functions, various billion dollar brands and an array of customers across his 20 year career in the fast moving consumer goods industry. Hair on Fire Tech provides services for different business technology needs.  Connect and learn more about Buster and Hair on Fire Tech here:Website: https://www.haironfiretech.com LinkedIn: https://www.linkedin.com/company/haironfire/ LinkedIn: https://www.linkedin.com/in/buster-arnwine-1402558 This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textAgencies all offer the same basic services. When you decide to partner with an agency to help you with your business, the choice will come down to a combination of your preference and their proven results.In this episode, Jordan discusses which business processes should be kept in-house and which ones should be outsourced. He also covers all the things to look out for in an Amazon agency and agencies in general.  Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEDo the calculations in your head on what it will cost you to have one or two full-time employees who are good at doing some of the processes needed to succeed in eCom, and compare that to what you could potentially get at an agency.  Any agency with setup fees anywhere from $7500 to $15000 is a hard no.  Those with a flat fee (usually $2500 to $3500) with a percentage of sales are being incentivized to grow your business.Look for proven results.Anybody who would not tell you their pricing fairly soon in the conversation is also a no because it should be standardized. Look at the tech they are using.The relationship is super important.Every agency offers these same basic services:Listing optimization (including A+ contents)Amazon PPCHelping your products get into FBA and all of those logisticsCustomer serviceProduct developmentConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textChasing a thing that will never give you satisfaction is an endless cycle. If you are finding it hard to get to what you want,  it is probably not what you truly want. It helps to take a pause and identify what will keep you moving and what you want your end goal to be. In this episode, Adi Gullia talks about goal setting, mindset, and the mental loops we get stuck in. He shares why some people are not as effective as they think they are.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIt's all about what's going on in the mind. It's never about technique, what to do, or the best hacks and methods to follow.Rather than chasing money, it's better to orient your mind towards something that will bring a lot of satisfaction.The only reason that somebody doesn't have what they want is that they don't truly want it.The idea of being an entrepreneur comes down to identifying what it is that moves a person rather than chasing successAt the end of the day, the only thing that matters is that you get the result that you are seeking.Having a goal of keeping a certain image paralyzes a person in making the most effective decision.Change comes in when the person is honest with themselves about wanting that change to happen.It can't be stressed enough that entrepreneurs are the creators.Today’s Guest:Adi Gullia is the founder and CEO of Grace & Stella.Grace & Stella is a brand of vegan, cruelty-free, self-care products.Connect and learn more about Adi here: LinkedIn: https://ca.linkedin.com/in/adityagullia Twitter: https://www.twitter.com/adityagullia E-mail Address: adityagullia@gmail.com To listen to Adi Guilla’s first episode guesting with us, here’s the link:Ep 229: From 10 Million to 100 Million in E-Commerce With Adi Guilla, Grace and Stellahttps://bit.ly/3y5glaBThis episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Send us a textThe customers in your VIP groups already trust and love your brand. They talk back and forth about your products. It may be a great time to take them to the next level-- an ambassador program.In this episode, Jordan talks about how to set up an ambassador program, the best way to launch it, and what service can go about helping you set this up.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEAn ambassador program is the next level to take your best customers from your VIP group to.Try to start the program without giving customers cash. You can give them special discounts instead.House your ambassadors in a community using software or an app instead of just using email blasts.You can team up with other brands to do giveaways of their products.Make your ambassadors feel special.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply