Secrets To Scaling Your Ecommerce Brand Ep 351: The Winning Ad Formula for Tiktok With Sven Muchow, Muchow Marketing
A lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad.
In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The 2 big mistakes that a brand can make in a Tiktok ad are:
1.) Reusing a Facebook ad for a TikTok ad; and
2.) Using organic content that had been viral on their TikTok account as a TikTok Ad.
- In a TikTok ad, make your audience feel like a user recommends your product to them.
- A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action.
- Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now."
- The best results come from a 20 to 35-second TikTok ad.
- If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad.
- To find the winning creative, you have to test a lot.
- There shouldn't be demographic targeting in the beginning.
- Do 5 ad sets and start with $100 a day.
- You can scale a lot insanely fast on TikTok.
- Always try to find influencers and creators.
- Don't be cheap on creatives.
- Get into the industry as fast as possible.
Recommended Apps:
Notion https://www.notion.so
Miro https://www.miro.com
Recommended Podcast:
Mindset Mentor with Rob Dial
https://www.robdial.com/podcast
Today’s Guest:
Sven Muchow is the founder of Muchow Marketing.
Muchow Marketing specializes in ads management and consulting for brands.
Connect and learn more about Sven Muchow and Muchow Marketing here:
Website: https://www.svenmuchow.com
Linkedin: https://www.linkedin.com/in/sven-muchow
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!