Secrets To Scaling Your Ecommerce Brand

Send us a textHoning in on your attribution unlocks the ability to accurately figure out where you should be spending your money. In the long run, it helps you scale up in the most efficient way possible.In this episode, Jordan West talks about how to weigh certain types of attribution and the channels that are driving business.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYour Marketing Efficiency Ratio (MER) comes into play when you’re doing marketing activities that aren't able to be tracked accurately.Google Analytics is the least effective to look at the actual return on ad spend and cost per acquisition.In-platform data weighing tends to lean towards them getting more credit on the platform. It's not always the case but it is not working right now.Triple Whale gives us a much more robust look at the customer journey.Post-purchase survey data weighs the heaviest because it gives data on where the customer first saw you and additional placements that may have been exposed to.When you can weigh all of these things together, it helps you put together a picture that ultimately will lead to scaling up what you are doing.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textWhen you build a community, you’re taking people with you on your journey and you let them grow your brand with you. The more organic and authentic the community is, the more it makes people stay. In this episode, Tom Worcester of Lunchbox Packs talks about building real physical communities around their brand and shares the way they scaled substantially 5 times this year with little to no paid advertising.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODETry to get in front of people and let them know that you have an answer to their problems.Building a community among people with the same interests and values is easier.An authentic community will keep people coming back and even bring more people to it.Great people are self-driven, smart, and can understand the big picture.When you bring on great people, empower, and trust them, there's no need to manage.Never take your foot off the gas of quality.Recommended Tool:Northbeam https://www.northbeam.io/ Recommended Book:Think and Grow Rich by Napoleon Hillhttps://www.goodreads.com/book/show/30186948-think-and-grow-rich Subject Matter with Ben Bradburyhttps://podcasts.apple.com/us/podcast/subject-matter/id1441317702 Today’s Guest:Tom Worcester is the founder of Lunchbox Packs, a brand that provides hydration bags and fanny packs for festivals and concerts.Connect and learn more about Tom and Lunchbox Packs here: Website:  https://www.lunchboxpacks.com/ Instagram: https://www.instagram.com/lunchboxpacks/ Twitter: https://twitter.com/lunchboxpacks  Twitter:  https://twitter.com/tzworThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today. 

Send us a textInfluencer marketing has been a popular form of online marketing for years now. To make the most out of this type of marketing, you have to continuously improve your products, work with the right people, and find the right platforms to be on.In this episode, Jordan sits down with Brendan Zheng and Mandrea Weber of Fancii & Co. They talk about how they're flipping the script with their influencers and the way they handle them. They also share the platform that gives them the best results.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEFancii's influencer marketing program started with customers already using its products.Fancii gets the best influencer marketing results from Facebook.Influencer content should always be organic.Use Amazon as a way to gather ideas on new and exciting products in your business industry.Amazon is still the biggest marketplace in the world. A lot of searches begin on Amazon.User-generated contents are always great to communicate with your audience.It’s important to have an amazing core team.There are always different challenges in business and it is important not to be afraid to pivot.Recommended Tools:Social IQ  https://chrome.google.com/webstore/detail/socialiq-influencer-marke/edpcocadldfbbpllhfkfcebnpigleamn Later https://later.com/ Canva https://www.canva.com/ Recommended Book and Podcast:The Power of Female EntrepreneursHow I Built This with Guy RazToday’s Guest:Brendan Zheng is the owner and CEO of Fancii & Co.Mandrea Weber is a co-founder at Fancii & Co.Fancii & Co. is a D2C brand that specializes in lighted mirrors & premium beauty tools to make you shine from the outside, in.Connect and learn more about Fancii here: Website: https://fancii.com/ Instagram: https://www.instagram.com/fanciico/ TikTok:  https://www.tiktok.com/@fanciiandco Bacon and Eggs https://baconandeggsmedia.com/ This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textWhen consumers love your brand, they should be able to reach and access you from almost every outlet possible. Always be open, be versatile, and do not limit yourself.  In this episode, Yoni Mazor, CGO of Getida, talks about Amazon and selling on different channels. He also shares his growth throughout the years. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhen you offer your products on Amazon, logistically speaking, you have two main options.Fulfilled by Merchant (FBM) - you have your fulfillment center or use a third-party logistics center that will store your inventory and once the orders come in from the marketplace, they're going to pick, pack, and fulfill them.Fulfilled by Amazon (FBA) - you can ship in bulk all your inventory to Amazon's fulfillment centers.If there are lost products, Amazon will activate their insurance policy and within this policy, they will provide reimbursement or refund.The Amazon industry is still growing. The only thing is that it's going slower than it was in the past two years.As long as you have a good quality product with a competitive price, you should be on Amazon.It's a reality that there are so many consumers out there that you don't have access to, but Amazon has them and their wallet is pretty much opened up. List your product on Amazon and make it as beautiful as you can. You can drive traffic to it the way you drive traffic successfully into your website.Don't limit yourself. Think worldwide.You have to be versatile, you have to be everywhere, and you have to be a strong business.If you are versatile and you become a big brand, you are still a business even if your website or Amazon shuts down for whatever reason.When you put commitment, brilliance, intelligence, creativity, energy, and love as a professional into what you do, scaling becomes second nature.Recommended App:Slack https://www.slack.com Recommended Audiobook: Intelligent Investor by Benjamin GrahamToday’s Guest:Yoni Mazor is a co-founder and the Chief Growth Officer of Getida. Getida is a technology company with the mission to help eCommerce brands with their auditing needs. Connect and learn more about Yoni and Getida here: Website:  https://www.getida.com Page: https://www.getida.com/yoni-info This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

Send us a textPeople want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer.In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIf you want customers in 2022, you have to have a discount.Do a reverse sale. Let your customers know that the prices will be going up on a certain date and call them to get the products before the prices increase.As soon as you start running discounts all the time, people wait for those discounts.Do different types of discounts and be creative with them. Set shipping cut-off timelines for this December.Run a VIP flash sale.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

Send us a textWhat you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks.In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEDon't worry about the algorithm. Have good creatives and do what other brands aren't doing.Do whitelisting - running ads through non-brand handles.You need to do one of two things or both-- build a relationship with an influencer or create media pages of your own.Bring up whitelisting early in the conversation when building a relationship.It doesn't matter how big their page or following is. The point is it doesn't look like the brand's handle.People don't come to Instagram to look at ads. They want to look at content that they are interested in.Some of the landing pages that you can do are 5 Reasons Why, Sales Pages with FAQs and reviews, and Quizzes TikTok-style ads or User-generated content are working best.The brands doing well and scaling on Facebook have native-looking content.Throw everything at the wall and test what sticks.Be willing to test, which means testing something that is not necessarily your favorite thing.Be willing to do whatever the account needs. Don't stick to what you think is going to work.Recommended App:Molocohttps://www.moloco.com Today’s Guest:Tim Keen is a co-founder and the CEO of  Loop Club, a marketing agency dedicated to helping businesses and startups become more efficient and profitable.Connect and learn more about Tim Keen here: LinkedIn:  https://www.linkedin.com/in/tim-keen This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

Send us a textHaving a person who is the right fit for your company will save you a lot of resources. The right people will continuously develop their skills and improve their performance as they work for your brand, and they are the key to your company’s growth.In this episode, Jordan interviews the CEO of Lume Cube, Riley Stricklin. They talk about his creative team and the importance of hiring the right people to build your business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEUnderstand your numbers. Know what cash flow means and how you can fund the business.Seek mentors and peer groups of other people in the space and use that collective learning.No matter how good your product is, if you don't have the right people to help you build your company, you are not going anywhere.You don't always need to shoot for new content. You can create unique variations from your old ones and test them out.You don't know what the algorithm will like or not like, so throw in as much content as possible.Having the right team or not having the right team can be the difference between make or break.Recommended Tool:Peel Analyticshttps://www.apps.shopify.com/peel-insights Recommended Podcast:How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEz Today’s Guest:Riley Stricklin is a  co-founder and the CEO of Lume Cube.Lume Cube is a personal lighting brand for photo and video devices such as phones, cameras, and GoPro.Connect and learn more about Riley and Lume Cube here: Website:  https://www.lumecube.com LinkedIn:  https://www.linkedin.com/in/rileystricklin This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

Send us a textInfluencer seeding is the most effective way to succeed in influencer marketing. It can potentially minimize your costs and help your brand achieve long-term success in your campaigns.In this episode, Cody Wittick of Kynship talks about all things influencer marketing and why everything that you know about influencer marketing is wrong. He shares a new influencer marketing framework with proven results.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou can change the system by doing something vastly different.There's a proper way to start with influencers, and that's letting them rally around the brand and the product and let that be the focus, not money or a contractual obligation.Just because you're sending out free products doesn't mean you don't have strict criteria for the people that you’re looking for.Look out for great video content creation ability and all the quantitative metrics that match up with your brand DNA.Reach out for content rights to be able to repurpose the contents on other platforms.TikTok is completely free and you can discover influencers there and work with them.Stop overthinking things and just go for it. When you move quickly, you learn faster.Recommended App:Mighty Scouthttps://mightyscout.com/ Flow ChatRecommended Podcast:The Joe Rogan Experiencehttps://podcasts.apple.com/us/podcast/the-joe-rogan-experience-experience/id1441095668 https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk Today’s Guest:Cody Wittick is a co-CEO at Kynship, an influencer marketing agency.Connect and learn more about Cody and Kynship here: Twitter:  https://www.twitter.com/cody_wittick This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)

Send us a textIn any business, it is important to understand the market and always maintain a bond with your customers. Your brand must always have things that people can relate to and also continuously offer them something new while sustaining the key values of your brand. In this episode, Jordan interviews Steven Dennis of Givelo. He shares some of the amazing things about their learnings in the apparel and cycling business, how they run their operation out of Colombia, how they never had to fall into the trap of just running sales, and his insights on what is working in marketing right now.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEMake a great business by understanding what is happening in the market right now and what you want to change.Launch when things are ready and continuously offer something new.Keep yourself moving, not just in innovations but also in what you are selling at the moment.You can create limited collections and grow them sustainablyEducate people on what it is that you are selling and the reason behind everything.People are latching themselves onto brands that have something they can connect to personally and it's going to be very hard to make a bond if you don't translate what you are selling into something that they understand and can relate to.Bonding with the customers is more important now than ever.Marketing should be based on educating customers on the value behind the product, not necessarily focused on acquiring the transaction.There's a big difference between the measurement units that you use to make decisions and the ones that just let you know that you're doing the right thing.Concentrate on a couple of things that are key to your brand and sustainably grow them so that you can continuously repeat a valuable message.Recommended App: Size WatchRecommended Podcast:No Stupid Questions Stephen Dubnerhttps://podcasts.apple.com/us/podcast/no-stupid-questions/id1510056899 https://open.spotify.com/show/6Z49m4VQ4TfQ28Cnl42yiT Today’s Guest:Steven Dennis is the Brand Manager at Givelo.Givelo is a cycling clothing company focused primarily on textile engineering, and textile technology, and applying them to the sport.Connect and learn more about Steven and Givelo here: Website:  https://www.givelo.cc E-mail Address: steven@developer.cc This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)

Send us a textYou already know your goals for your business. All you need is a strategic partner to help you scale with confidence.In this episode, Jordan West talks with Emma Borochoff from one of this month’s sponsors, 8fig. They talk about supply chain and inventory management and what makes a good partner in optimizing your cash flow.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIt’s easier to update things once you create a plan.Common Inventory Management MistakesNot having a planUnder-orderingNot having multiple vendorsNot building flexibility in your supply chainRecording can help you learn from your mistakes.The more you know about the things that affect your supply chain and cash flow, the faster you can react.Focus on brand building outside the major platforms. You can't be owned by the platform you are on.8fig has the proprietary technology to understand the risk that certain sellers are taking. They take a lot of risks by working with their sellers but they also see the opportunity there for them.Focus on a brand and a voice and consistently get your message out there.Today’s Guest:Emma Borochoff is the Head of Marketing at 8fig.8fig has the platform to plan and pinpoint where you’re going to lack money the most. They help optimize your cash flow by funding you at those moments.Connect and learn more about Emma and 8fig here: Website:  https://www.8fig.co E-mail Address: emma@8fig.co This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)