Secrets To Scaling Your Ecommerce Brand

Send us a textA new type of whitelisting is showing incredible results, but can it help you make 2023 your best year ever?In this episode, Jordan West talks about a new kind of whitelisting that they tested at upGrowth Commerce and the insane results that it produced. Listen and learn in this episode!Key takeaways from this episode:Whitelisting is where an influencer grants you to use their profile to run ads with. This can be incredibly powerful.The idea of this new kind of whitelisting is to use these profiles not just to run regular ads but to run an ad through an article on a third-party website.Some of the scalable results seen on upGrowth Commerce with this kind of Whitelisting are: 69 purchases at $9.84 per purchase.A CPM of $8.77Cost Per Click at $0.56ROAS of 14.43Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to Twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Send us a textLicensing is a partnership. You can pay as much as you want to get those licenses, but there’s no point if you’re losing money. How can you make the partnership a win-win for you and the companies you work with?In this episode, Jordan West and Yanal Dhailieh talk about what it takes to have incredible partnerships with licensing partners and how to create a win-win relationship with them.Listen and learn in this episode!Key takeaways from this episode:If you want to get a license for a particular brand, reach out to their licensing team or product teams, and start building the relationship.Focus on branding and building a community first.You have to understand who you want to reach out to and partner with to get your foot in the door.Find out how you’ll make brands excited to work with you and why you should be working together.Create as much content as possible.Continue creating products that you are passionate about and find people that align perfectly.Recommended Tool:  Archivehttps://archive.com/Recommended Podcasts: https://www.triplewhale.com/podcastsToday’s GuestYanal Dhailieh is the founder of Peace Collective, a lifestyle apparel brand that allows individuals to show pride in who they are and where they come from.Connect and learn more about Yanal Dhailieh and Peace Collective here:Instagram: https://www.instagram.com/therealyd/?hl=en Twitter: https://mobile.twitter.com/yanaldhailiehWebsite: https://www.peace-collective.com/Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required. Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Send us a textWith shoppers’ attention spans getting shorter, it’s never been more important for you to understand your customers and make their shopping experience as personalized as possible.In this episode, Jordan West and Roi Sorezki talk about Twik, the problem that Twik solves, and the incredible results of using it on Shopify stores.Listen and learn in this episode!Key takeaways from this episode:People’s attention spans are becoming shorter and shorter. They always need to see what’s relevant for them or will quickly lose interest. This is why giving customers a personalized experience is so effective.2023 is going to be a year of AI. Stores will be presented with a lot of autonomous solutions to ace their processesGiving unique product descriptions to every customer is close to being possible.Having a well-defined strategy and ensuring that you can properly measure it is the best way to keep improving.Recommended Tool: ChatGPThttps://openai.com/blog/chatgpt/Recommended Book: The Power of Now by Eckhart Tollehttps://books.google.com.ph/books/about/The_Power_of_Now.html?id=sQYqRCIhFAMC&printsec=frontcover&source=kp_read_button&hl=en&redir_esc=y#v=onepage&q&f=falseToday’s GuestRoi Sorezki is the founder and CEO of Twik, the world’s only autonomous personalized engine for eCommerce stores.Connect and learn more about Roi and Twik here:LinkedIn: https://www.linkedin.com/in/sorezki/?originalSubdomain=ilWebsite: https://www.twik.io/This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textFrequent discounting can easily ruin your brand equity that you build up over the years. However, there are a number of other ways to run promotions that will give tons of perceived value to your customers and help you scale your brand.In this episode, Jordan shares 7 effective promotions to help you get more sales without ruining your brand. Listen and learn in this episode!7 Promotions that won’t Ruin Your Brand:Free Shipping Offers. It’s great to run this as a promotion and it’s super effective if you usually charge for shipping. Buy 1 Get 1 Offer. You can take a higher-margin item and give it away for free to show tons of value.Limited Time Offers. Urgency is a good selling tool, so creating a sense of urgency by offering this is always effective. Bundles. When you offer customers bundles, you’re giving them everything that they need in one package. Gift with Purchase. This can be a high margin for you but also has a high perceived value.Samples or Trials. These are good to get people to try out your products.Jumping on Holidays. Check out www.nationaltoday.com and check the special types of holidays that they break down to see which holidays suit your company.This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textNew year, new agency. Is now a great time for you to switch agencies? It may not be an easy step to do, but when does it make sense to do this switch?In this episode, Jordan West talks about 5 of the main reasons why you need to switch agencies and the things to look for in a good agency.Listen and learn in this episode!Key takeaways from this episode:5 Reasons Why You May Need to Switch Agencies:You’re not satisfied with your current agency and you’re looking for better results. You’re asking them for new possibilities and new things to try, but your agency might just be doing the same thing over and over again. Without good strategic thinking, you’re just going to be flushing money down the toilet.You have just outgrown the current agency and need to partner with somebody with more resources and expertise. There’s a reason why some agencies are bigger and why you need them.You may want to try a different approach to marketing. You may need an agency that has that different expertise or specialties. You’ve launched something new. You need someone that will help you build your online presence and drive sales to that specific landing page and you may not have anybody to do that right now.There’s a big leadership change happening. You need an agency to align with that new direction. This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required. Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textE-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow.In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands.Listen and learn in this episode!Key takeaways from this episode:1. OmnichannelAs shopping returns in real life, 2023 is going to be the time when brands have to optimize for going omnichannel. This starts with your unit economics. 75% of buyers use multiple channels before purchasing.You’ve got to be everywhere that your customer is.If you are doing 7 figures, this is not an option.You need to be set up fulfillment-wise to do this.2. Mobile Shopping Make sure that you are set up for the mobile experience. Design mobile first.Make sure that your site speed is up to snuff.

Send us a textThe idea of an ad scent is that the ad smells or looks the same as the landing page. But why does it matter?In the 3rd episode of Conversion Killers, Jordan West talks all about ad scent and telling a cohesive story between your ads and landing pages.Listen up and learn from this episode!Key takeaways from this episode:Looking at the ad scent meant looking at what the ad said, how it looked, and felt, the copy in the ad, and what the ad promised. Does it line up with the landing page? Do not run a product ad on a homepage or a collection page.You need to know who your customer is. You need to know who they are so that when you’re talking to them in your ads and they land on the landing page, they see themselves on your page.When you’re creating the landing page, always think of the ad. When you’re creating the ads, think of the landing page. Those 2 things go together like bread and butter.Remember to use a benefit-oriented headline. The benefits are what the person becomes by using your products.Write clear and relevant content on the landing page. Make sure that there’s obvious relevance to the ad.

Send us a textSnapchat had about 347M daily active users worldwide, most of which are Millennials and Gen Zs. So, are Snapchat ads dead or are they just getting started?In this episode, Jordan West talks about why you should be spending on Snapchat or at least testing it out for your brands. He shares the opportunities and strategies that Snapchat offers to target customers. Listen and learn in this episode!Key takeaways from this episode:Meta gave a ton of businesses $15,000 ad credits. Snapchat didn't do that but CPMs over Black Friday was about $2.50.Snapchat is very top-of-the-funnel, but there’s a ton of potential to start conversions with your potential customers there.Like Instagram and TikTok, Snapchat’s the favorite platform for Gen Zs and Millennials. Millennials are the ones who have money and are spending it.Snapchat Ads are either images or full-screen vertical videos. Everything needs to be vertical. Similar to IG stories, they appear in between organic Snapchat content. If you have ever done IG Story Ads, that’s essentially what Snapchat Ads are. 48% of US users, ages 15-25, have used Snapchat in the last few years. There’s a massive opportunity with Snapchat to take advantage of these low CPMs and great audiences that have money to spend.If you’re okay spending money on Facebook, IG stories, and reels, you should be okay spending money on Snapchat or at least testing it out for your brand.Snapchat gives you lots of opportunities to target customers. It is a proven eCommerce channel.Adding more budget daily doesn't necessarily scale your campaigns in the same sort of way that scaling horizontally with new offers and new audiences do. Your site needs to be fast. If you’re sending people straight to your website, that website should better be fast. If it's not, you aren't going to see the results that you want. People on Snapchat are constantly swiping and looking for the next video. If they have to wait for more than a second and a half, they’re gone. Different kinds of Snapchat ads:Product Catalog Ads - This is a feed for your product. Once you upload your feed and create a catalog, Snapchat will automatically create product ads in your chosen format.Single-image or Video Ads - these are full-screen video ads that can be used for different objectives. They cover the entire screen so they’re really good to draw the user’s attention.Collection Ads - you can have your landing page exist on Snapchat. If you have the option of testing shopping ads right in the platform, do it. Filter Ads - these ads target audiences within a specific location. You can also create an audience for your filter ads based on interests, age, and gender. You need to weigh your results from Snapchat both on the Snapchat platform and an attribution tool like Triple Whale.If you are seeing zero results from Triple Whale and several purchases from Snapchat, don’t necessarily trust TW. There may be some issues going on. If you’re looking for help with your Snapchat marketing, look no further than Upgrowth Commerce.

Send us a textConsumers’ attention has shortened throughout the years but customers will always look for a great experience and appreciate being given value.In this episode, Tom Coburn talks about the best kind of interactive experiences on a website and the most effective kinds of quizzes for eCommerce brands. He also shares some valuable tips on how and when to capture leads. Listen and learn in this episode!Key takeaways from this episode:Quizzes provide a better shopping experience on your website, drive more sales, and help brands with data-gathering. When most people see an email popup, they close it immediately. Instead, it’s more effective to have your pop-up be a prompt to take an interactive quiz.E-commerce marketers are trained to remove steps, but it’s the equivalent of asking someone for their phone number as your opening line. People don’t want intrusive, in-your-face experiences. They want to engage with content and they want something valuable given to them. You’re balancing capturing leads, driving sales, and giving people a good experience. The right balance is to do the lead capture before the product recommendation but make it skippable. Don’t make it required. Your quiz must be optimized for every device.Try to start with some fun and engaging questions. The biggest drop by far in quizzes is on the first question. Once they answer the first question, there’s an average completion rate of 85-90%. Getting that first click is crucial. The quiz type depends on the channel, the environment of where the consumer is, or how high or low in the buying funnel they are. Don’t position the click-through rate as the main KPI from your quiz. It’s more about what happens after the first click. Recommended Tool: Loom https://www.loom.com Recommended Podcasts: The Tim Ferriss Showhttps://tim.blog/podcast/?amp Tara Brach https://www.tarabrach.com/talks-audio-video/ Sam Harris https://www.samharris.org/podcasts Recommended Audiobook: My Big Toe by Thomas Campbell https://www.audible.com/pd/My-Big-TOE-Awakening-Audiobook/B00DICF4B2 Today’s GuestTom Coburn is the CEO of Jebbit, a no-code platform that helps brands design quizzes without technical support.Connect and learn more about Tom Coburn and Jebbit here:LinkedIn: https://www.linkedin.com/in/tomcoburn?trk=public_profile_browsemap Website: https://www.jebbit.com/ 

Send us a textAre giveaways a thing of the past or are they a powerful opportunity?In this episode, Jordan talks about giveaways, the different kinds of giveaways you can do, key strategies, and the reason they’re so effective.Listen and learn in this episode!Key takeaways from this episodeDoing E-mail Giveaways:Make sure that you’re sending emails right away when they opt-in and give new signups a chance to opt-out.When the giveaway is over, let them know if they didn’t win, but give them a discount code. A dollar amount discounted is recommended.Create an email series. In this, include an About Us.If they are not engaged after 10 emails, get them off your list.Other things to remember when doing giveaways:Make sure that you are cross-pollinating with brands and products that make sense. Find brands that have similar audiences but not similar products and don’t fill similar needs.Organic reach is great, but you can also use paid traffic to amplify your giveaways.Start getting creative with your giveaways.If people have approached you about giveaways and you think that you’re too good for it, you’re not.The whole goal of this is to help each other. We have different customers that we want to help.