Secrets To Scaling Your Ecommerce Brand

Send us a textWhen consumers love your brand, they should be able to reach and access you from almost every outlet possible. Always be open, be versatile, and do not limit yourself.  In this episode, Yoni Mazor, CGO of Getida, talks about Amazon and selling on different channels. He also shares his growth throughout the years. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhen you offer your products on Amazon, logistically speaking, you have two main options.Fulfilled by Merchant (FBM) - you have your fulfillment center or use a third-party logistics center that will store your inventory and once the orders come in from the marketplace, they're going to pick, pack, and fulfill them.Fulfilled by Amazon (FBA) - you can ship in bulk all your inventory to Amazon's fulfillment centers.If there are lost products, Amazon will activate their insurance policy and within this policy, they will provide reimbursement or refund.The Amazon industry is still growing. The only thing is that it's going slower than it was in the past two years.As long as you have a good quality product with a competitive price, you should be on Amazon.It's a reality that there are so many consumers out there that you don't have access to, but Amazon has them and their wallet is pretty much opened up. List your product on Amazon and make it as beautiful as you can. You can drive traffic to it the way you drive traffic successfully into your website.Don't limit yourself. Think worldwide.You have to be versatile, you have to be everywhere, and you have to be a strong business.If you are versatile and you become a big brand, you are still a business even if your website or Amazon shuts down for whatever reason.When you put commitment, brilliance, intelligence, creativity, energy, and love as a professional into what you do, scaling becomes second nature.Recommended App:Slack https://www.slack.com Recommended Audiobook: Intelligent Investor by Benjamin GrahamToday’s Guest:Yoni Mazor is a co-founder and the Chief Growth Officer of Getida. Getida is a technology company with the mission to help eCommerce brands with their auditing needs. Connect and learn more about Yoni and Getida here: Website:  https://www.getida.com Page: https://www.getida.com/yoni-info This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

Send us a textPeople want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer.In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEIf you want customers in 2022, you have to have a discount.Do a reverse sale. Let your customers know that the prices will be going up on a certain date and call them to get the products before the prices increase.As soon as you start running discounts all the time, people wait for those discounts.Do different types of discounts and be creative with them. Set shipping cut-off timelines for this December.Run a VIP flash sale.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

Send us a textWhat you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks.In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEDon't worry about the algorithm. Have good creatives and do what other brands aren't doing.Do whitelisting - running ads through non-brand handles.You need to do one of two things or both-- build a relationship with an influencer or create media pages of your own.Bring up whitelisting early in the conversation when building a relationship.It doesn't matter how big their page or following is. The point is it doesn't look like the brand's handle.People don't come to Instagram to look at ads. They want to look at content that they are interested in.Some of the landing pages that you can do are 5 Reasons Why, Sales Pages with FAQs and reviews, and Quizzes TikTok-style ads or User-generated content are working best.The brands doing well and scaling on Facebook have native-looking content.Throw everything at the wall and test what sticks.Be willing to test, which means testing something that is not necessarily your favorite thing.Be willing to do whatever the account needs. Don't stick to what you think is going to work.Recommended App:Molocohttps://www.moloco.com Today’s Guest:Tim Keen is a co-founder and the CEO of  Loop Club, a marketing agency dedicated to helping businesses and startups become more efficient and profitable.Connect and learn more about Tim Keen here: LinkedIn:  https://www.linkedin.com/in/tim-keen This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

Send us a textHaving a person who is the right fit for your company will save you a lot of resources. The right people will continuously develop their skills and improve their performance as they work for your brand, and they are the key to your company’s growth.In this episode, Jordan interviews the CEO of Lume Cube, Riley Stricklin. They talk about his creative team and the importance of hiring the right people to build your business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEUnderstand your numbers. Know what cash flow means and how you can fund the business.Seek mentors and peer groups of other people in the space and use that collective learning.No matter how good your product is, if you don't have the right people to help you build your company, you are not going anywhere.You don't always need to shoot for new content. You can create unique variations from your old ones and test them out.You don't know what the algorithm will like or not like, so throw in as much content as possible.Having the right team or not having the right team can be the difference between make or break.Recommended Tool:Peel Analyticshttps://www.apps.shopify.com/peel-insights Recommended Podcast:How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297 https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEz Today’s Guest:Riley Stricklin is a  co-founder and the CEO of Lume Cube.Lume Cube is a personal lighting brand for photo and video devices such as phones, cameras, and GoPro.Connect and learn more about Riley and Lume Cube here: Website:  https://www.lumecube.com LinkedIn:  https://www.linkedin.com/in/rileystricklin This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

Send us a textInfluencer seeding is the most effective way to succeed in influencer marketing. It can potentially minimize your costs and help your brand achieve long-term success in your campaigns.In this episode, Cody Wittick of Kynship talks about all things influencer marketing and why everything that you know about influencer marketing is wrong. He shares a new influencer marketing framework with proven results.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou can change the system by doing something vastly different.There's a proper way to start with influencers, and that's letting them rally around the brand and the product and let that be the focus, not money or a contractual obligation.Just because you're sending out free products doesn't mean you don't have strict criteria for the people that you’re looking for.Look out for great video content creation ability and all the quantitative metrics that match up with your brand DNA.Reach out for content rights to be able to repurpose the contents on other platforms.TikTok is completely free and you can discover influencers there and work with them.Stop overthinking things and just go for it. When you move quickly, you learn faster.Recommended App:Mighty Scouthttps://mightyscout.com/ Flow ChatRecommended Podcast:The Joe Rogan Experiencehttps://podcasts.apple.com/us/podcast/the-joe-rogan-experience-experience/id1441095668 https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk Today’s Guest:Cody Wittick is a co-CEO at Kynship, an influencer marketing agency.Connect and learn more about Cody and Kynship here: Twitter:  https://www.twitter.com/cody_wittick This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)

Send us a textIn any business, it is important to understand the market and always maintain a bond with your customers. Your brand must always have things that people can relate to and also continuously offer them something new while sustaining the key values of your brand. In this episode, Jordan interviews Steven Dennis of Givelo. He shares some of the amazing things about their learnings in the apparel and cycling business, how they run their operation out of Colombia, how they never had to fall into the trap of just running sales, and his insights on what is working in marketing right now.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEMake a great business by understanding what is happening in the market right now and what you want to change.Launch when things are ready and continuously offer something new.Keep yourself moving, not just in innovations but also in what you are selling at the moment.You can create limited collections and grow them sustainablyEducate people on what it is that you are selling and the reason behind everything.People are latching themselves onto brands that have something they can connect to personally and it's going to be very hard to make a bond if you don't translate what you are selling into something that they understand and can relate to.Bonding with the customers is more important now than ever.Marketing should be based on educating customers on the value behind the product, not necessarily focused on acquiring the transaction.There's a big difference between the measurement units that you use to make decisions and the ones that just let you know that you're doing the right thing.Concentrate on a couple of things that are key to your brand and sustainably grow them so that you can continuously repeat a valuable message.Recommended App: Size WatchRecommended Podcast:No Stupid Questions Stephen Dubnerhttps://podcasts.apple.com/us/podcast/no-stupid-questions/id1510056899 https://open.spotify.com/show/6Z49m4VQ4TfQ28Cnl42yiT Today’s Guest:Steven Dennis is the Brand Manager at Givelo.Givelo is a cycling clothing company focused primarily on textile engineering, and textile technology, and applying them to the sport.Connect and learn more about Steven and Givelo here: Website:  https://www.givelo.cc E-mail Address: steven@developer.cc This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)

Send us a textYou already know your goals for your business. All you need is a strategic partner to help you scale with confidence.In this episode, Jordan West talks with Emma Borochoff from one of this month’s sponsors, 8fig. They talk about supply chain and inventory management and what makes a good partner in optimizing your cash flow.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIt’s easier to update things once you create a plan.Common Inventory Management MistakesNot having a planUnder-orderingNot having multiple vendorsNot building flexibility in your supply chainRecording can help you learn from your mistakes.The more you know about the things that affect your supply chain and cash flow, the faster you can react.Focus on brand building outside the major platforms. You can't be owned by the platform you are on.8fig has the proprietary technology to understand the risk that certain sellers are taking. They take a lot of risks by working with their sellers but they also see the opportunity there for them.Focus on a brand and a voice and consistently get your message out there.Today’s Guest:Emma Borochoff is the Head of Marketing at 8fig.8fig has the platform to plan and pinpoint where you’re going to lack money the most. They help optimize your cash flow by funding you at those moments.Connect and learn more about Emma and 8fig here: Website:  https://www.8fig.co E-mail Address: emma@8fig.co This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)

Send us a textPeople these days prefer to see real customers who use your product and see how they use these products in their everyday lives. It is a big help to establish a good relationship with your customers and give them the best experience possible with your brand.  In this episode, Corinne Crockett of Outer talks about an incredible and unique way that they set up 1000 physical retail locations without putting up much money which resulted in exponential success.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEOne of the biggest secrets to Outer's success has been its neighborhood showroom program.Brands can partner with outer and showcase their products in their neighborhood showroom.User-generated content (UGCs) are important for people these days. They don't want to hear from a salesperson who's paid a commission, they want to hear what people think from real people.Building a strong community of people who love your brand can be a huge help for your business.Business owners need to be agile and okay to leave behind the strategies and tactics that worked yesterday but don't work for them today. Recommended App:Impulsehttps://apps.apple.com/us/app/impulse-brain-training/id1451295827 https://play.google.com/store/apps/details?id=com.cyberry.impulse&gl=US Recommended Podcast:Acquiredhttps://www.acquired.fm/ Today’s Guest:Corinne Crockett is the SVP of Marketing at Outer.Outer is a sustainable outdoor furniture company.Connect and learn more about here: Website:  https://liveouter.com/ LinkedIn:  https://www.linkedin.com/in/corinnecrockett This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)

Send us a textAcquiring a business is better and easier than starting a new one. It’s also important to remember that when you acquire a business, it is better to not be in too much of a rush.In this episode, Jeremy Harbour, founder of Unity Group, talks all about why you should be looking at mergers, acquisitions, and roll-ups right now and why buying a business is better than starting a business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEAn effective way of doing deals is through bond programs.When you are a public company, if you do something that materially affects the business, you have to have a way of notifying your stakeholders that a change has happened.Don't be in too much of a hurry to rinse out the synergies. Buying a business and pretty much leaving it alone for a little while is not a bad thing.There are ways to structure a deal with no leverage or a very small amount of leverage in them instead of just throwing tons of money into it such as the use of deferred payments and stocks or bondsA big mistake that people make is that they treat the acquisition as a procurement process. It is not a procurement process, it's a sales process.Joint ventures, mergers, acquisitions, and exits add tons of shareholder value to your business and grow the value of the business.What holds a lot of entrepreneurs back is that they are in the weeds too much. Entrepreneurship is moving away from competition and towards collaborations. There's so much leverage in working with your competitors instead of against them.There are three levers that you could use to control your business -- sales, marketing, and your team.The secret to scaling is buying a company.Most startups do very well in the first three years in terms of growth, but then growth plateaus. Eventually, it gets harder and harder to move the dial as you get bigger.A lot of people do not realize how much time they can get back when you sell a company.Recommended Apps:Whatsapp  https://www.whatsapp.com Zoomhttps://www.zoom.us  Today’s Guest:Jeremy Harbour is an M&A expert and the founder of Unity GroupUnity Group actively invests in and purchases businesses in the $1-$15M turnover range, across just about any sector.Connect and learn more about Jeremy Harbour here: Website: https://www.jeremyharbour.com/ LinkedIn: https://sg.linkedin.com/in/jeremyharbour Instagram: https://www.instagram.com/harbour.jeremy/ Twitter:  https://www.twitter.com/jeremyjharbour This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign-up for 5% off the cost of capital of an 8fig Growth Plan)We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!

Send us a textOnce you find your gap in the market and start something that solves a problem, the next step is to learn, grow and adapt to changes that will inevitably occur through your business journey. In this episode, Jennifer Long from Shop Noble talks about her journey over the last eight years building Shop Noble. She shares how she started, the strategies that worked for her at the time, and what is working now in 2022, as well as what she thinks is going to work in 2023.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEInfluencer Marketing is still working in 2022. Shopify Collabs is an amazing new feature that Shopify rolled out.A big driver for growing a business is learning what things you are not great at and then delegating to people who are experts in those things.Focus on being profitable.Hire smart people to work with you and focus on what is moving the needle for your business. Try not to get distracted by shiny objects.Recommended Tools:Klaviyohttps://www.klaviyo.com Stamped.IOhttps://www.stamped.io  Recommended Audiobook:Profit First by Mike Machalowiczhttps://profitfirstbook.com/ Recommended Podcast:Second Life Podcasthttps://www.secondlifepod.com Today’s Guest:Jennifer Long is the founder of Shop Noble.Shop Noble is a lifestyle brand for women and kids focusing on clothing that is fashionable, functional, and sustainably made. Connect and learn more about Jennifer and Shop Noble here: Website:  https://:www.shopnoble.com Instagram:  https://www.instagram.com/shopnoble This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.Promo Code: upGrowth (mention upGrowth during sign-up for 5% off the cost of capital of an 8fig Growth Plan)We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast