Ep 388: Why Everything You Know About Influencer Marketing Is Wrong With Cody Wittick, Kynship

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Influencer seeding is the most effective way to succeed in influencer marketing. It can potentially minimize your costs and help your brand achieve long-term success in your campaigns.

In this episode, Cody Wittick of Kynship talks about all things influencer marketing and why everything that you know about influencer marketing is wrong. He shares a new influencer marketing framework with proven results.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• You can change the system by doing something vastly different.
• There's a proper way to start with influencers, and that's letting them rally around the brand and the product and let that be the focus, not money or a contractual obligation.
• Just because you're sending out free products doesn't mean you don't have strict criteria for the people that you’re looking for.
• Look out for great video content creation ability and all the quantitative metrics that match up with your brand DNA.
• Reach out for content rights to be able to repurpose the contents on other platforms.
• TikTok is completely free and you can discover influencers there and work with them.
• Stop overthinking things and just go for it. When you move quickly, you learn faster.

Recommended App:

Mighty Scout
https://mightyscout.com/ 

Flow Chat

Recommended Podcast:

The Joe Rogan Experience
https://podcasts.apple.com/us/podcast/the-joe-rogan-experience-experience/id1441095668
https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk 

Today’s Guest:

Cody Wittick is a co-CEO at Kynship, an influencer marketing agency.

Connect and learn more about Cody and Kynship here:
Twitter:  https://www.twitter.com/cody_wittick 

This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.

Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)