Secrets To Scaling Your Ecommerce Brand Ep 383: How Things Change As You Progress in Your Business With Jennifer Long
Once you find your gap in the market and start something that solves a problem, the next step is to learn, grow and adapt to changes that will inevitably occur through your business journey.
In this episode, Jennifer Long from Shop Noble talks about her journey over the last eight years building Shop Noble. She shares how she started, the strategies that worked for her at the time, and what is working now in 2022, as well as what she thinks is going to work in 2023.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Influencer Marketing is still working in 2022.
- Shopify Collabs is an amazing new feature that Shopify rolled out.
- A big driver for growing a business is learning what things you are not great at and then delegating to people who are experts in those things.
- Focus on being profitable.
- Hire smart people to work with you and focus on what is moving the needle for your business. Try not to get distracted by shiny objects.
Recommended Tools:
Klaviyo
https://www.klaviyo.com
Stamped.IO
https://www.stamped.io
Recommended Audiobook:
Profit First by Mike Machalowicz
https://profitfirstbook.com/
Recommended Podcast:
Second Life Podcast
https://www.secondlifepod.com
Today’s Guest:
Jennifer Long is the founder of Shop Noble.
Shop Noble is a lifestyle brand for women and kids focusing on clothing that is fashionable, functional, and sustainably made.
Connect and learn more about Jennifer and Shop Noble here:
Website: https://:www.shopnoble.com
Instagram: https://www.instagram.com/shopnoble
This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: upGrowth (mention upGrowth during sign-up for 5% off the cost of capital of an 8fig Growth Plan)
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