Ep 387: How Not to Fall Into The Trap of Just Running Sales With Steven Dennis, Givelo

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In any business, it is important to understand the market and always maintain a bond with your customers. Your brand must always have things that people can relate to and also continuously offer them something new while sustaining the key values of your brand. 

In this episode, Jordan interviews Steven Dennis of Givelo. He shares some of the amazing things about their learnings in the apparel and cycling business, how they run their operation out of Colombia, how they never had to fall into the trap of just running sales, and his insights on what is working in marketing right now.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Make a great business by understanding what is happening in the market right now and what you want to change.
• Launch when things are ready and continuously offer something new.
• Keep yourself moving, not just in innovations but also in what you are selling at the moment.
• You can create limited collections and grow them sustainably
• Educate people on what it is that you are selling and the reason behind everything.
• People are latching themselves onto brands that have something they can connect to personally and it's going to be very hard to make a bond if you don't translate what you are selling into something that they understand and can relate to.
• Bonding with the customers is more important now than ever.
• Marketing should be based on educating customers on the value behind the product, not necessarily focused on acquiring the transaction.
• There's a big difference between the measurement units that you use to make decisions and the ones that just let you know that you're doing the right thing.
• Concentrate on a couple of things that are key to your brand and sustainably grow them so that you can continuously repeat a valuable message.

Recommended App: Size Watch

Recommended Podcast:
No Stupid Questions Stephen Dubner
https://podcasts.apple.com/us/podcast/no-stupid-questions/id1510056899
https://open.spotify.com/show/6Z49m4VQ4TfQ28Cnl42yiT 

Today’s Guest:

Steven Dennis is the Brand Manager at Givelo.

Givelo is a cycling clothing company focused primarily on textile engineering, and textile technology, and applying them to the sport.

Connect and learn more about Steven and Givelo here: 

Website:  https://www.givelo.cc
E-mail Address: steven@developer.cc 

This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.

Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)