Secrets To Scaling Your Ecommerce Brand

Send us a textUsing SMS this Black Friday season is a great opportunity to boost your sales. If you’re going to reap all the benefits of SMS, you need to make sure you’re following best practices to maximize value.In this episode, Jordan West talks about SMS Marketing for Black Friday, what you need to know, and why you need to be running an SMS campaign for Black Friday. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Why SMS is important for Black Friday:1. Speed - messages get to people almost instantaneously.2. Reach - not everybody checks their emails regularly but almost everybody reads their text messages.3. Integration with E-mail Marketing Notifications - SMS works well in conjunction with email campaigns especially when you have a great deal.Important things to remember in using SMS for Black Friday:1. Plan your Black Friday Messaging. Make sure to A/B test your messaging. 2. The whole point of a text message is not to tell everything on the text message itself but to move people over to your website. 3. Know what type of messaging resonates with your customers and your target.4. Make sure to use calls to action.5. Try to add some fun, spicy elements in your SMS like extra promo codes.6. Make sure you understand the timing of your messages.7. Collect numbers in advance and segment your subscribers.8. It is not recommended to use MMS due to the high costs associated. This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textLike the many serendipitous discoveries in the field of medicine, your product may solve a problem beyond what it was originally intended to. The only way to discover these uses is to get closer to your customers and understand their needs and desires. It can be a great opportunity for you to further grow your business and achieve success.In this episode, Jordan West interviews Sean McGinnis of Kuru Footwear. They discuss the birth of Kuru Footwear and how its products have come to solve a problem that it was not originally intended to solve. Sean also shares how they got closer to their customers and made the relationship last.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe more you talk to your customers, the more familiar you become with their lives, and the better you can help them.Direct-to-Consumer is the best pathway for getting close to the customer.If you want to understand how you can improve a product, it starts with the customers.You have to know how the customers are using your product differently to improve your marketing and product development strategies.Try to forecast accurately based on your best available data.Customers are searching for solutions all the time.The combination of different acquisition methodologies can yield various levels of profitability and overall demand for your business.Recommended App:Shopify Plus https://www.shopify.com/plus/ Recommended Book:The All-in Podcast https://www.allinpodcast.co/Today’s Guest:Sean McGinnis is the President and Integrator of Kuru Footwear, a brand of shoes for men and women made to ease foot pain.Connect and learn more about Sean and Kuru Footwear here: Website: https://www.kurufootwear.com    Twitter:  https://twitter.com/seanmcginnis LinkedIn: https://www.linkedin.com/in/seanmcginnis 

Send us a textDoing things right from the beginning is always the most efficient means to success. While there’s a lot of potential in launching a product on Amazon, you need to be strategic in your execution to reach your goal.In this episode, Jordan interviews Vincenzo Toscano of Ecomcy. He talks all about what it takes to get a listing from A-Z and all the little things that will make you an incredibly successful brand on Amazon.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe pre-launch strategy, launch strategy, and post-launch strategy are the three phases you go through when launching a brand.The first thing to do is to identify if there is demand for your product on Amazon and see whether your product can compete in terms of pricing and features.Identify in which country you’re going to sell.Know if Amazon's right for your home country and once you’ve built some sustainable cash flow, use it as a backbone to support your expansion to other countries.Consider your budget for launching and do a long-term plan.You pay a 15% service fee to Amazon regardless of the kind of fulfillment you use but you end up paying 25-30% when you use FBA.Amazon makes sure that sellers provide quality service to customers.Your inventory capacity within Amazon warehouses is determined by your performance history.When you go out of stock on Amazon, you lose the momentum you’ve built.Once you launch on Amazon, you will most likely be at the bottom of keyword searches. Nobody will find you organically so you need to buy your way up with ads.Make sure that your products are good before doing Amazon. Use Vine to get good initial reviews.Doing things the right way will always be best.Work on your business, not your business.Recommended App:Monday https://monday.com/ Recommended Book:The One Thing by Gary Keller and Jay Papasanhttps://the1thing.com/book/ Today’s Guest:Vincenzo Toscano is the CEO of Ecomcy, an Amazon brand management agency that specializes in successfully launching and scaling brands on Amazon. Connect and learn more about Vincenzo and Ecomcy here: Website:  https://www.ecomcy.com LinkedIn: https://uk.linkedin.com/in/vincenzo-toscano-5411b289  Instagram: https://www.instagram.com/vinctosc/ Twitter: https://www.twitter.com/vinctosc  This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textPerceived value is everything. When a customer sees a high level of credibility in your brand, they will most likely be willing to pay for your products because a high level of credibility comes with a high level of trust.   In this episode, Norman Farrar, one of the first Amazon consultants, shares the strategies he has used for years to increase the perceived value of the products he sells.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhat's hot right now is product innovation. You don't want to put time, effort, and money into a product everyone else is selling. Press releases get you traffic and great content.Press release writing is different from writing a blog article.The title is everything. Put keywords in your title but make it engaging. Do not make it promotional, make it newsworthy.Put your press release article on your website or in the news or media room.A lot of entrepreneurs have a pretty big ego thinking that somebody is going to look for their company - but that’s not going to happen.A lot of the social media-style press releases won't get you a lot of traffic, but rather, lends itself to brand authority in your space.Don't do just one, do ongoing high-quality press releases.Paying bigger bucks for social media press releases that will get you national exposure and great results will be worth every penny.Perceived value is everything.Brand consistency is like press releases. Authority equals trust and trust equals sales.Recommended App:Data Dive https://www.godatadrive.com Recommended Podcast:Lunch with Norm https://www.lunchwithnorm.com Today’s Guest:Norman Farrar was one of the first Amazon consultants back in 2014 and now manages an Amazon services company and has Honu and NetfluenceHonu Worldwide is a sourcing company and Netfluence is a content and influencer marketing company. Connect and learn more about Norman Farrar here: Website:  https://www.normanfarrar.com LinkedIn: https://ca.linkedin.com/in/normanfarrar YouTube: https://www.youtube.com/c/normanfarrar Twitter: https://www.twitter.com/normfarrarjr Facebook: https://www.facebook.com/norman.farrar.9  E-mail Address: norm@amz.clubThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textBlack Friday is the biggest shopping period of the year. This is a massive opportunity and brands should be well-prepared.In this episode, Jordan West talks about his tried and tested tips to prepare for Black Friday sales.Listen up and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEBlack Friday is famously the best time for people to open up their wallets, and this year is no exception. Even with the looming recession that we’re in right now- this is the time to sell.There’s going to be a longer sales season. 65% of people say that they are going to make their purchases before Black Friday.Make sure that the user experience on your website is going well. This starts with your site speed.Double down on your top sales channels.Create a contingency plan. Make sure that you understand what you are going to do if the sale that you launched doesn’t go crazy.Serve shoppers in person. If you have a warehouse, run a Black Friday Warehouse sale to bring people in and experience your brand more. Have your delivery strategy down. Make your customers understand that it might take a longer time for their products to be delivered.Look into Late Shipment.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textWhen you see something that is working for you and your business, ride that wave and never stop.In this episode, Jordan interviews Tray Brunner and Mariah Steen of Bamboo Ave. They talk about what they learned from working at Meta and how it equated to an incredible business success.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEFeedback will help you evolve your business.Focus on establishing Standard Operating Procedures (SOPs) and hiring the right people.When you have a wave that you are riding, keep riding it. Don't stop!Hire a passionate creator for your brand to create organic content.Always connect with people with your content.Build a die-hard community that is as obsessed with your brand as you.Build trust as you build your brand.Recommended App:Klaviyo https://www.klaviyo.com/ Blyp https://www.blyp.aiRecommended Book and Podcast:Shoe Dog by Phil Knighthttps://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470 Ready, Set, Spill!https://podcasts.apple.com/us/podcast/ready-set-spill/id1607915033 https://podcasts.google.com/search/Ready%2C%20Set%2C%20Spill%21 Today’s Guest:Tray Brunner and Mariah Steen are the founders of Bamboo Ave., a versatile adventure-wear brand that’s built to handle spontaneous lifestyles.Connect and learn more about Tray, Mariah, and Bamboo Ave. here:  Bamboo Ave.Website: https://bambooave.com/ Instagram: https://www.instagram.com/bambooave/ TikTok: https://www.tiktok.com/@bambooave Mariah SteenInstagram: https://www.instagram.com/mariahsteen/ TikTok: https://www.tiktok.com/@mariah_steen Tray BrunnerInstagram: https://www.instagram.com/trayvondre/ TikTok: https://www.tiktok.com/@tray_brunner This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textMany D2C brands view wholesale as a dying industry, but that couldn’t be further from the truth. Pairing wholesale and D2C together is a powerful combination as the two work so well in tandem. In this episode, Dusty Zeiner of Maileg talks about how their business transformed from wholesale to D2C. He shares the advantages of being a wholesale business first before going online and other practical tips for your e-commerce brands.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWholesale and D2C work well together.You make a smaller margin on wholesale business but you're not spending money on the digital acquisition of customers.Sometimes, you have to think if having sales reps works for your brand and decide to move away from it.You have to think of different ways to talk to different customers.Wholesale is the best acquisition for D2C.Going to tradeshows is not as expensive as one might think. Meeting new customers pays for the price.Learn to turn intuition into a decision.Not everything will work for every business in the same industry.Most decisions in business can be reversed if they are not working. Recommended Apps:Evernote https://evernote.com/ Voice MemosRecommended Podcast Audiobook:Dune by Frank Herberthttps://www.audible.com/pd/Dune-Audiobook/B002V1OF70 Recommended Podcast:SmartLesshttps://www.smartless.com/ https://podcasts.apple.com/us/podcast/smartless/id1521578868 https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9wdnpoeURRbg https://www.youtube.com/c/SmartLess Today’s Guest:Dusty Zeiner is the CEO of Maileg North AmericaMaileg is a Danish brand that makes a wide variety of toy collections.Connect and learn more about Dusty and Maileg here: Website:  https://www.maileg.com/ LinkedIn: https://www.linkedin.com/company/maileg LinkedIn:  https://www.linkedin.com/in/dustyzeiner This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textHoning in on your attribution unlocks the ability to accurately figure out where you should be spending your money. In the long run, it helps you scale up in the most efficient way possible.In this episode, Jordan West talks about how to weigh certain types of attribution and the channels that are driving business.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEYour Marketing Efficiency Ratio (MER) comes into play when you’re doing marketing activities that aren't able to be tracked accurately.Google Analytics is the least effective to look at the actual return on ad spend and cost per acquisition.In-platform data weighing tends to lean towards them getting more credit on the platform. It's not always the case but it is not working right now.Triple Whale gives us a much more robust look at the customer journey.Post-purchase survey data weighs the heaviest because it gives data on where the customer first saw you and additional placements that may have been exposed to.When you can weigh all of these things together, it helps you put together a picture that ultimately will lead to scaling up what you are doing.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

Send us a textWhen you build a community, you’re taking people with you on your journey and you let them grow your brand with you. The more organic and authentic the community is, the more it makes people stay. In this episode, Tom Worcester of Lunchbox Packs talks about building real physical communities around their brand and shares the way they scaled substantially 5 times this year with little to no paid advertising.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODETry to get in front of people and let them know that you have an answer to their problems.Building a community among people with the same interests and values is easier.An authentic community will keep people coming back and even bring more people to it.Great people are self-driven, smart, and can understand the big picture.When you bring on great people, empower, and trust them, there's no need to manage.Never take your foot off the gas of quality.Recommended Tool:Northbeam https://www.northbeam.io/ Recommended Book:Think and Grow Rich by Napoleon Hillhttps://www.goodreads.com/book/show/30186948-think-and-grow-rich Subject Matter with Ben Bradburyhttps://podcasts.apple.com/us/podcast/subject-matter/id1441317702 Today’s Guest:Tom Worcester is the founder of Lunchbox Packs, a brand that provides hydration bags and fanny packs for festivals and concerts.Connect and learn more about Tom and Lunchbox Packs here: Website:  https://www.lunchboxpacks.com/ Instagram: https://www.instagram.com/lunchboxpacks/ Twitter: https://twitter.com/lunchboxpacks  Twitter:  https://twitter.com/tzworThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today. 

Send us a textInfluencer marketing has been a popular form of online marketing for years now. To make the most out of this type of marketing, you have to continuously improve your products, work with the right people, and find the right platforms to be on.In this episode, Jordan sits down with Brendan Zheng and Mandrea Weber of Fancii & Co. They talk about how they're flipping the script with their influencers and the way they handle them. They also share the platform that gives them the best results.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEFancii's influencer marketing program started with customers already using its products.Fancii gets the best influencer marketing results from Facebook.Influencer content should always be organic.Use Amazon as a way to gather ideas on new and exciting products in your business industry.Amazon is still the biggest marketplace in the world. A lot of searches begin on Amazon.User-generated contents are always great to communicate with your audience.It’s important to have an amazing core team.There are always different challenges in business and it is important not to be afraid to pivot.Recommended Tools:Social IQ  https://chrome.google.com/webstore/detail/socialiq-influencer-marke/edpcocadldfbbpllhfkfcebnpigleamn Later https://later.com/ Canva https://www.canva.com/ Recommended Book and Podcast:The Power of Female EntrepreneursHow I Built This with Guy RazToday’s Guest:Brendan Zheng is the owner and CEO of Fancii & Co.Mandrea Weber is a co-founder at Fancii & Co.Fancii & Co. is a D2C brand that specializes in lighted mirrors & premium beauty tools to make you shine from the outside, in.Connect and learn more about Fancii here: Website: https://fancii.com/ Instagram: https://www.instagram.com/fanciico/ TikTok:  https://www.tiktok.com/@fanciiandco Bacon and Eggs https://baconandeggsmedia.com/ This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.