Secrets To Scaling Your Ecommerce Brand

Send us a textWith over 2 billion monthly active users, YouTube can be a massive opportunity for brands to reach a wider audience and connect with their target customers. If you are a brand with an annual revenue of more than 10 million and not using YouTube Ads, you could be missing a lot.In this episode, Jordan West interviews Christian Hoppe of Forwrd Agency. They talk about how YouTube Ads can work for most eCommerce brands and the right structure of an effective YouTube Ad.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEBrands that are less than 10M in annual revenue should focus on Meta Ads because they have a lot more potential to scale. YouTube ads are for brands that have maxed out or established one channel well and looking into going to another channel.Focusing on too many channels at once would eat a lot of your resources.Broad targeting creatives work well on YouTube Ads now.The golden length of YouTube ads is 1.5 to 3 minutes long.You have to find the right structure for your creatives.The most crucial part of the YouTube Ad creative is not only to hook but to prequalify the customers.The first 5-6 seconds of your ad should show people the problem and how your brand solves the problem.If you look at the number of people active on YouTube, you’ll see that there are a lot of people to reach out to.You can compare PPS with your view-through conversions on YouTube.You should not ignore view-through conversions but you should also not optimize only on them.Understand what customers are the best customers to bring in and see how you can acquire more of them.Recommended Audiobook:Retention Point https://www.amazon.com/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289Today’s Guest:Christian Hoppe is a co-founder of Forwrd Agency. He had been in the digital marketing space for the last 15 years and worked with DTC brands for the last 4-5 years. During those years, he helped a company scale from around 5 million to 100 million in 2 and a half years. He is now fully into the DTC space. Connect and learn more about Christian and Forwrd Agency here: Website: https://www.forwrd.agency/LinkedIn: https://www.linkedin.com/in/christianmhoppe/Twitter: https://twitter.com/christianmhoppeGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textBrand owners are also consumers. As consumers, we understand that subscriptions can be annoying, but as brands, we may want consumers to commit to subscriptions to get that subscription revenue. The best strategies are to find the right balance and give our best to provide the utmost value to our consumers.In this episode, Jordan West interviews Ben Fisher, the CEO of Rodeo. They talk about all things subscriptions. They share insights on a whole new way to reimagine subscriptions, subscription revenue, and what it means for DTC brands. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEConsumption of products varies over time. Brands want consumers to commit to a subscription. The way to stand out is to go back to focusing on providing a great customer experience. Pair the right strategy with the right kind of customers.The brands that do very well in the space are the ones that focus on the best interests of their customers and recognize their long-term value.People can tell when a brand is in it just to make money.No consumer wants a subscription. What consumers want is your product when they need it.Create a small fun interaction with your customers that is also an opportunity to get feedback from them. Think of ways to be on top of the minds of your customers and be perceived as helpful. The goal is not to scale quickly but to get to a point where the scale matters.Do things that are not scalable and figure out how to scale them after. These are the things that bring the most value. Recommended Tool:Raycast https://www.raycast.com/Recommended Books:The Membership Economyhttps://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321$100M Offers: How To Make Offers So Good People Feel Stupid Saying Nohttps://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8Today’s Guest:Ben Fisher is a designer and programmer. He’d been building software tools for most of his life and even started coding in 5th grade. He is now the technical CEO and co-founder of Rodeo. They help 8-figure CPG brands optimize customer LTV through flexible subscriptions.Connect and learn more about Ben and Rodeo here: Website: https://hey.rodeo/LinkedIn: https://www.linkedin.com/in/skinnyandbald/Twitter: https://twitter.com/skinnyandbald?lang=enGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textSome people think that great opportunities do not often come along. The truth is there are a lot of opportunities around us and people often ignore them. However, it is not just about the opportunities we grab, but the right actions we take once we get them.In this episode, Jordan West chats with Hank Watt of Nature’s Wild Berry. Hank talks about how they started the business and their growth over the years. He shares his recent feature on Shark Tank and how it impacted their business. He also gives some valuable tips and lessons he learned throughout his business growth.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhen you are starting a business, you have to make as much as you can with the opportunities you get.If you want to get your product into distribution, you have to consider pricing that will give money-making opportunities for the people along the chain and will still give you your margin.The secret of influencer marketing is authenticity. You don’t need to tell an influencer what to do when you have an amazing product.During the trying times, don’t focus too much on the pain and suffering, look at the many opportunities for you and your brand instead.Building great relationships with people must be one of your top goals.You may have your limitations, but you can find the right people to work and partner with to succeed in your business.Having trust between business partners is everything. A business partnership is like a marriage and your products are your children.Recommended App:LinkedIn https://www.linkedin.com/ Recommended Book:Feel the Fear and Do it Anyway by Susan Jeffershttps://susanjeffers.com/books/feel-the-fear-and-do-it-anyway-revised-and-updated/Today’s Guest:Hank Watt is a co-founder and the owner of Nature’s Wild Berry. Hank came from a family of doctors. Everyone thought he would be a medical doctor but he knew it was the last thing he would become. During his 20s, some circumstances made him want to prioritize his health. He partnered up with a friend and discovered the life-changing berries that also became the foundation of their current business.Connect and learn more about Hank and Nature’s Wild Berry here: Website: https://natureswildberry.com/LinkedIn: https://www.linkedin.com/in/hankwatt/E-mail: hank@natureswildberry.com TikTok: https://www.tiktok.com/discover/natures-wild-berriesInstagram: https://www.instagram.com/natureswildberry/?hl=enGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Richard Harris, founder and CEO of Black Crow AI, dives into the world of AI and its pivotal role in e-commerce. He reveals how machine learning enhances understanding of consumer behavior, making decisions smarter and more precise. Harris discusses the challenges posed by privacy changes and how predictive AI can boost return on ad spend by up to 40%. He also emphasizes the power of actionable data in navigating the evolving e-commerce landscape, ultimately empowering brands to thrive in competition.

Send us a textCustomer Acquisition Cost or CAC is a vital measure that tells the efficiency of your various campaigns. It can determine how costly or profitable it is for your company to stay stable and scale. Lowering CAC is what keeps most business owners up at night. In this episode, Jordan West discusses what CAC is and how to reduce your CAC in 2023 effectively.Listen and learn in this episode!Key takeaways from this episode:How to lower your CAC:Prioritize organic marketing. Organic marketing channels such as TikTok, Instagram, and SEOs are effective in driving customers to your store without costing you so much.Focus on your AOV. The higher your AOV gets, the higher you can spend on CAC. Keep your marketing budget on that 20% mark.Create an order minimum for free shippingBundle products to create packagesDo some up-selling or cross-sellingIncorporate live chats and live events           3. Lower your cost of goods sold. Every dollar you’re not spending on your manufacturing can be in your pocket or spent to acquire new customers.Getting your marketing budget right is knowing how much you can spend to stay stable and how much you can start to scale from there.CAC is not all about your ads. Your email flow, SMS flow, pop-ups, social media, word-of-mouth, SEO, direct mail, traditional advertising, and how well you’re targeting and retargeting people also matter. Social Media is still one of the best ways for DTC brands to get customers, but all channels work in tandem with each other.  Industry benchmarks can be helpful for early-stage companies to keep the CAC sustainable.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textSurrounding yourself with the right people is crucial for success in any business. Connecting with like-minded individuals, experts, and clients provides a wealth of opportunities for growth and success.In this episode, Jordan West chats with Curtis Matsko, the founder of Portland Leather Goods. Curtis shares the success story of his business from its early days to where it is now, the importance of building a personal network, finding the right people, and the kind of mindset every business owner should have.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe best thing about having your company is you get to choose the people who are going to be with you every day.Always look not only at the marketing side of the business but also at the people side of things.There’s a different kind of connection among the people in a community. It is something you want in a business that you cannot make up.Listen to your gut instead of listening to people thinking too small.Choose to listen to the right people who became successful and had been through the same thing.Find the right people to do the day-to-day things of your business, so you can use your time building more and scaling up.Treasure the people who are gems of your company.Know the math of doubling up every year.Always think further ahead.Everything can come and go, but the network you build will always stay.Recommended ToolRetention https://retention.com/Recommended Book:Words of Radiance by Brandon Sandersonhttps://www.goodreads.com/book/show/17332218-words-of-radianceToday’s Guest:Curtis Matsko is the founder and owner of Portland Leather Goods, a company based in Portland, Oregon that specializes in handcrafted leather products. It has become known for its commitment to quality, attention to detail, and exceptional customer service.Connect and learn more about Curtis Matsko here: LinkedIn: https://www.linkedin.com/in/curtis-matsko-9a143463/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textScaling a brand is a complex task that requires a well-thought-out strategy and execution. Bold and effective risk-taking, a strong team culture, optimized streamlining systems, and successful acquisitions are the things that determine the success and scalability of a business.In this episode, Jordan West talks to Pradeep Kumar Sacitharan of Donsfield. They talk about what it takes to scale up a brand. Pradeep extensively shares what they look for when acquiring brands and their process of acquiring them.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODESet historic bold goals. The scale that you want to scale is directly linked to your confidence.If you back yourself to scale quickly enough, you’ll scale quickly enough.Think of how quickly you can capitalize on volume, revenue, and cash flow.As soon as you acquire, you're adding revenue. And the quickest way to make money is to buy money. Scaling a particular brand or a company comes down to people and systems.Cashflow is always going to be king.Scaling a brand is also making different verticals within that brand or within your business empire.When you're an expert, you think you're clever, but you're actually not. The real genius is when you can expand and go to other places and succeed.Knowledge is not power. Knowledge is leverage. Leverage is power.Markets in the next years depend on each country.Recommended Tool:Sellerboard https://sellerboard.com/Recommended Podcast:The Podcasters Podcast https://podcasterspodcast.com/Today’s Guest:Dr. Pradeep Kumar Sacitharan from Donsfield calls himself a serial dropout. He dropped out of high school, went to and dropped out of Oxford and Harvard, went to Dubai and learned buying companies, and dropped out of corporate pharma to start his own e-commerce business. He likes to do things quickly but very thoroughlyConnect and learn more about Pradeep here: LinkedIn: https://www.linkedin.com/in/pradeepkumarsacitharan/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textThe time that you waste doing all the things that slow you down is the time you need to do many other things that will scale your business up.In this episode, Jordan West interviews Josh Hadley from Hadley Designs. Josh talks about hiring employees, managers, and specialists overseas and the framework that he uses to hire these people.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou need to do things that will not scale in your business first and figure out how you’ll scale afterward.It is important to balance diversification and focusing on what is working.Your team members are managers and specialists with specific knowledge.The Hiring Framework:Get very clear on the role you need to hire for. You’ve got to actively recruit people to apply for your job position.Run a series of assessment tests for all of the applicants.Send a test project for the applicants who passed the assessments.Group the final candidates into 5 and let them tell you who you should hire, excluding themselves.Today’s Guest:Josh Hadley is the CEO of Hadley Designs and the host of the Ecomm Breakthrough Podcast. He solves complex business problems and helps brands reach overall success. He also continues to learn and collaborate with brilliant people in the e-commerce industry through his podcast.Connect and learn more about Josh Hadley here: Website: https://www.ecommbreakthrough.com  Email Address: Josh@eccommbreakthrough.com Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textThe rise of e-commerce and globalization has made it easier for businesses to access suppliers from around the world, but it also created new challenges and pains. However, the experts always have the right solutions to overcome these issues.In this episode, Jordan West talks to Yulia Blinova from Zignify Global Product Sourcing. They talk about all things product sourcing and some tactical ways to get the best possible deals for your business. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIt is always good to have backup plans for the safety of your supply chain.Have a potential factory somewhere outside of the country where you originally produced.If your products are complicated and you need to source outside China, do not source by product.When sourcing outside of China, consider contacting at least 60 factories because they will need more time to respond to you. On average, it takes about 3 e-mails and 4 phone calls for one factory to respond.Trust people who have proven experience and expertise in product sourcing.Always be knowledgeable of the culture of the people you are talking to.Be nice when communicating and doing transactions with people.The best way to get an immediate response from a US manufacturer is to contact them through the contact form on their website.What you give to others will always come back to you.Recommended Book:The Go-giver https://thegogiver.com/Today’s Guest:Yulia Blinova is the founder of Zignify Global Product Sourcing. She’s been working in product sourcing for the last 18 years. She is an expert in business and strategy development, project and team management, sourcing, and negotiations with different people and countries.Connect and learn more about Yulia and Zignify Global Product Sourcing here: Website: https://zignify.net/LinkedIn: https://www.linkedin.com/in/yuliyablinova/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textDeciding to exit a business can be a difficult decision for some business owners. However, the longer you wait, the more difficult it is and the less favorable the transaction will be.In this episode, Kelcey Lehrich from 365 Holdings is back and he talks about them buying distressed businesses, what that looks like, what valuations look like right now, and what the M&A looks like.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIf you look at any niche category, the longer you're in the game, the bigger your email list is, the more brand search you have, and the better domain authority you have.People should be leaning into demand creation and customer acquisition if their economics work. If you are motivated to sell, a good buyer will pay a good price for your business.Prices will depend on the quality of your business.Growing through acquisitions once you have a platform is a great way to scale your company.If you’re worried about your business, start sooner. The longer you wait, the harder it gets, and the less favorable that transaction probably is going to be.Get a coach, get somebody outside of yourself because you may not recognize some things when you make decisions.Recommended Tool:Triple Whale https://www.triplewhale.com/Recommended Podcasts:My First Million https://www.mfmpod.com/Business Breakdowns https://podcasts.apple.com/ph/podcast/business-breakdowns/id1559120677Invest Like the Best https://podcasts.apple.com/ph/podcast/invest-like-the-best-with-patrick-oshaughnessy/id1154105909 Think Like an Owner https://podcasts.apple.com/ph/podcast/think-like-an-owner/id1445929750Today’s Guest:Kelcey Lehrich is a co-founder and the CEO of 365 Holdings. They are a private investment company acquiring e-commerce brands, primarily selling on the internet. They currently have 9 brands in their portfolio today.Connect and learn more about Kelcey and 365 Holdings here: Website: www.365-holdings.com Twitter: https://twitter.com/kelceylehrich?lang=enLinkedIn: https://www.linkedin.com/in/kelceylehrich/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/