Secrets To Scaling Your Ecommerce Brand Ep 427: Focusing on the Right Problems for Growth and The 5 Pillars Of Retail Success With Salena Knight
Your company might have different departments, but you always have your shared vision and goals in mind. When one part of your business is weak, the whole team should collaborate and focus on improving it. That is when you see growth and success.
In this episode, Jordan West and Salena Knight talk about the strategies to make money in 2023. Salena also shares the 5 Pillars of Retail Success and what happens when you are weak in one of these pillars.
Listen and learn in this episode!
Key takeaways from this episode:
- You don’t have to do what others are doing to make a presence on social media. Do what you do best and what you are good at.
- Some content is just for engagement and not for product selling.
- The Five Pillars of Retail Success: Money, Sales, Customers, Marketing, and Impact.
- Even if you have a retail or an eCommerce store, you should still have a brand because a brand is what sells. It’s not the products that sell.
- At any one time, one of these pillars is weak.
- When the whole team works together on the same pillar, that’s when you see massive growth.
- Don’t forget to also prepare for the best-case scenario that can happen in your business.
- Good customers don’t want discounts because they don’t find the same value in those discounted products.
- When you give a buy 1 get 1 free offer, your best customers think that they are getting something.
- Focus on the pillar that you are most weak at.
Today’s Guest
Salena Knight is a former multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist.
Connect and learn more about Salena Knight here:
Podcast: https://salenaknight.com/podcast-2/
Website: https://salenaknight.com/
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