Secrets To Scaling Your Ecommerce Brand

Send us a textThe level of emotional intelligence of an individual or in an organization predicts its future. The more emotionally intelligent one is, the more they are able to address and withstand the most difficult challenges that come to them. But, what could be the biggest limiting factor to developing one’s emotional intelligence?In this episode, Jordan West interviews Phil Johnson from Master of Business Leadership. They talk about the importance of developing one’s emotional intelligence, why people are often low on it, and the ways to potentially start to develop it within an organization. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe bigger the gap between where you are versus where you want to be, the more motivated you are to look for a solution to close that gap. And without that motivation, change is impossible.You have to develop an emotional connection to what you want to achieve that’s greater than your fear of stepping out of your comfort zone.People who are satisfied with their current results will not get any help from a coach.The process of developing emotional intelligence is much more difficult than intellectual and physical labor.If you’re unwilling to fail, you’re guaranteed to fail.The lack of emotional intelligence blinds us to reality, to be able to see ourselves and other people for who they are. The more emotionally intelligent you are, the easier it is to see it in other people or the lack of it.Without the development of our emotional intelligence, we're going to experience accelerating rates of drama, chaos, and conflict. The development of emotional intelligence is an experiential process. It is not an intellectual process. How somebody feels about you, whether they like or hate you, has nothing to do with you. It has to do with what's going on inside of themThe development of emotional intelligence represents the future of organizational change.Today’s Guest:Phil Johnson is the CEO and Founder of the Master of Business Leadership program. He’s been an executive coach for the last 22 years working with executives and organizations worldwide to help develop leadership and emotional intelligence leading to career, corporate, and personal success.Connect and learn more about Phil Johnson here: LinkedIn: https://www.linkedin.com/in/philipjpjohnson/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textMarketing is a huge part of your growth and success and it is critical to have the right mindset when it comes to it.In this episode, Jordan talks about a case study of a brand that is heavily relying on a single marketing channel and is terrified that that channel could end up dying. He shares what they found out that led to this brand’s massive growth.Are you worried or scared that your single marketing channel reliance is going to kill your business? Listen and learn in this episode!Key takeaways from this episode:A marketing channel working for your business now can dry up and may not work anymore in the future. Marketing is not an expense or a budget line item. It is fuel for your growth and success.The Case Study:Problems: The brand is heavily relying on one marketing channel. They’re unsure of the next best move to scale a predictable growth.They’re underutilizing their UGCs.Solution: Implemented the Upgrowth Scaling Framework on Meta and Google (upgrowthcommerce.com/grow)Created the 3-legged Stool: Influencer Marketing, Facebook Advertising, and Google.Results:20% decrease in CPA.A massive 143% year-over-year growth!This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textSuccess in digital marketing depends on the goals you identify right from the start. The clearer your goals are, the more efficient your ad strategies will be.In this episode, Jordan West interviews Andy Janaitis from PPC Pitbulls. They talk about the best ad campaigns to spend your money on if you have a $10,000+ monthly budget. They also discuss Performance Max campaigns, branded search, and where these two fit in.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe first step is to figure out the stage you are in your business and the specific goals you want to achieve next. Once you simplify and understand these things, you can then come up with the best strategies to apply to your business.It helps to first check the profitability of your campaigns.When set up correctly, branded searches are cheap tools that are still effective to get a higher edge against competitors and control your ad listings.Limit the number of campaigns to run based on your budget for ad spend.The more you can consolidate the data coming back in, the more you are giving the model a chance to get running and learning as quickly as possible.Avoid running the same product in different asset groups.Recommended Tool:Google Analytics https://analytics.google.com/Recommended Podcast:Animal Spirits Podcast https://animalspiritspod.libsyn.com/Today’s Guest:Andy Janaitis has been in the digital space for 10 years now serving clients from different industries. He started PPC Pitbulls in 2020. They have a mission to support craft brands. They simplify digital marketing, boost online sales, and develop online customer relationships for these brands.Connect and learn more about Andy and PPC Pitbulls here: LinkedIn: https://www.linkedin.com/in/andyjanaitis/Website: https://ppcpitbulls.com/This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textAs marketers, we know that on-platform attribution is not to be trusted. Instead, we need to focus on understanding the psychology of the people coming to your store. Brands must understand how their customers think.In this episode, Jordan interviews Sarah Levinger from KnoCommerce. They talk about performance creative, that one type of shape that almost guarantees you a higher click-through rate, and the right questions to ask in your post-purchase survey.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEUnderstand the data and the emotions that people use to purchase and apply them to your ads to get better results.Place a review tool on your website that will gather photos along with reviews.Performance comes down to understanding platform psychology. The most important part of your ad should be placed in the lower right corner.Understand color psychology. Don’t use your brand colors if it blends with the platform color.Images get people to stop and text gets people to stay.How you ask questions will change the answer that comes back.Recommended Podcast:The Brainy Business https://thebrainybusiness.com/podcast/Today’s Guest:Sarah Levinger has been in marketing for about 14 years. She’s currently a consumer behavior analyst, creative strategist, and performance creative consultant. Connect and learn more about Sarah Levinger and KnoCommerce here: Website: https://knocommerce.com/LinkedIn: https://www.linkedin.com/in/sarahlevinger/Twitter: https://twitter.com/SarahLevingerYouTube: https://www.youtube.com/channel/UCDaXYB8t_FD6TSi3c7y5qygThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta: https://www.secrets.upgrowthcommerce.com/

Send us a textOne of the most powerful things to strengthen your brand is building a community.  This is where your most loyal customers find connection and belonging. Not only do you get more traction, loyalty, and referrals but also priceless insights that will improve your brand which all lead to massive scaling opportunities.In this episode, Jordan talks about the power of building a community around your brand and the 8 steps in building a successful brand community. He also answers some of the questions of his listeners about the topic.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe Power of Building a CommunityEffectively and inexpensively promote your brand as the authority.Reach more people that will likely become your customers.Engage your customers on a more personal level.Actively re-engage existing customers and increase customer LTV (VIP group)Engage in personal discussions with members and get valuable feedback.Gain priceless insights on how to improve your content/brand/product/services.The 8 Steps of Building Your Brand CommunityDetermine its purpose. Create the right community. A true VIP group should be closed.Promote your Facebook Group to your existing customers. Reward your members with exclusive promos, content, etc. Content, content, content. Quality content needs to be the fundamental building block of your VIP group.Engage with your members daily. Keep your engagements organized and consistent within the group. Find out the best time they are online and engaging.Word-of-mouth and referral programs.Actively monitor your insights. Stop what you’re doing right now and take our free Offer Generator course at https://upgrowthacademy.podia.com/.Upgrowth Commerce Group Coaching: upGrowthcommerce.com/coachingThis episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textThere are many people dissing SEO on Twitter and LinkedIn. Should you disregard it because you’re not going to rank anyway? Or should we go back and learn the basics of it?In this episode, Jordan West interviews Tanner Scott, an SEO expert and the Founder and CEO of Ranksey. They talk about all things SEO, some of the big mistakes you’re making on your site, and actionable items that you’re going to be able to do right away.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODECustomer value optimization allows you to be more efficient and leads to cheaper new customer acquisition.What some companies are doing wrong with their SEO is a lack of focus on content marketing in general. The cornerstone of an SEO strategy is being able to write about things your target audience is searching for and tying that back to your product offering. Another big website mistake is the lack of attention to collection pages.When users land on a page, they need to see what they should do next based on what their needs are.FAQ sections are important.Create more specific product names and descriptions.Make sure you get good social proof. Include your target keyword on your URL slug and make it as short as possible.People and processes are the two things that you have to get right if you want to scale your business.Recommended Tool:Data Feed Watch  https://www.datafeedwatch.com Recommended Book:Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Today’s Guest:Tanner Scott is the founder and CEO of Ranksey Digital Marketing. They help eCommerce brands scale by helping them increase the customer value of their store and lower their Customer Acquisition Cost.  Connect and learn more about Ranksey here: Website: https://www.ranksey.com This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textIf you’ve been listening to this podcast for a long time, you probably know what Jordan West’s biggest life goal is. It is what every episode is all about. He understands that people need help and he’s obsessed with helping them. In this episode, Jordan talks about what is working in 2023 and the Upgrowth Academy his team created. He shares a bunch of free resources to help you grow your business. Listen and learn in this episode!Key takeaways from this episode:Less is more. Finding what is working, doing a lot less with it, and continuing to scale up those will continue to work in 2023.Once you have an offer that works, scale it up.Stop what you’re doing right now and take this free Offer Generator course at https://upgrowthacademy.podia.com/.This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textWe’re heading into a recession, and it’s an opportunity to build a better business and become successful. The people that act now are going to be the people that are sitting on the top when things swing back around.In this episode, Jordan West interviews Charley T of Disrupter School. They talk about why every metric that we’re tracking is the wrong metric to focus on, the metric that you should be tracking, and how to build an actual business.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEYou need to show your clients the numbers that matter, not just to make them feel good but to help them grow.Attribution is a lie. There is no way to assign credit for any sale to any specific effort.Making a sale is fundamentally different from acquiring a customer.If you’re not able to project the outcome of a data set a week or a month in advance, then you can’t plan for the future.When you’re entering a business, always note what is stable and projectable. Once everything is stabilized, look at the value, volume, and cost of everything.Focus on testing one thing with the scientific method until you can improve it.Invest in appreciating assets where the system gets smarter.The number one most important thing is the future cash flow to profit and to be able to geometrically increase your investment in your business.If you can get rid of your ego and focus on the bank account, you’re going to make way more money and work a lot less.Today’s Guest:Charley T, also known as the Facebook Guy, has been in digital marketing for about 11 years and training people in the space for a long time. He is also the founder of Disrupter School.Connect and learn more about Charley T here: Website: https://www.disrupterschool.com/FacebookDisrupterOther Socials: https://www.fbdisrupter.kartra.com/page/links This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textCreating offers for your brand can transform your brand and your life. However, not everyone knows how to create effective offers because they may be missing some of the key elements involved.In this episode, Jordan West talks about the 7 elements of an incredible offer. He also shares how to access his free offer generator with you at the end of this short episode. Listen and learn in this episode!Key takeaways from this episode:The 7 Elements of a Good Offer:Value. The offer needs to provide some kind of value to your customer. If somebody’s going to purchase something, they want to feel like they are getting more out of what they’re purchasing.Relevance. The offer needs to be relevant to the customer. Timing is a big thing when it comes to relevance in an offer.Limited Time. Giving a sense of urgency is essential to creating a good offer.Exclusivity. Offering exclusive things or discounts to loyalty members is a great way to make them take action.Scarcity. Offering a limited quantity also creates a sense of urgency.Simplicity. Make sure that your offer is simple and easy to understand. Customers should easily see the value of your offer and know how to take advantage of it.Clear Call-to-Action. Give people a clear way that they can take action with your offer.Get the free offer course here:Upgrowth Academy https://upgrowthacademy.podia.com/This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textWith all the ups and downs happening in the eCommerce space, brands should always be equipped to constantly try and test new approaches to their marketing.In this episode, Jordan West and Leonardo Caracas of Jump Ventures talk about one of the new ventures that Leo’s up to in the eComm space. He shares how his business has helped a brand go from $60,000 to $6M in monthly revenue. He also shares his advice and content tactics for brands aspiring to take their business to the next level.Listen and learn in this episode!Key takeaways from this episode:The eComm game is a constant test and iteration of products, content, merchandising, and pricing.The current Product Market Fit of brands is identified by looking at their rating and reviews. A brand that is able to have an AOV of around $75 is a brand that is in a healthy space to spend on Facebook and still has a good amount of money left to be profitable. On the other hand, it’s going to be a struggle for brands in the under $50 range.It’s very costly to acquire new customers every month and not get to profit from the customers that you acquired in the past.Venture companies look at brand KPIs such as conversion, retention, and repurchase rates.Brands should have a constant effort to improve their content.Recommended Tool: Triple Whale https://www.triplewhale.com/Recommended Podcast: The 20-minute VC Podcast https://www.thetwentyminutevc.com/podcast/Today’s GuestLeonardo Caracas is a partner at Jump Ventures. They look at brands that have great potential to massively scale and help entrepreneurs take their businesses to the next level.Connect and learn more about Leo and Jump Ventures here: Website: https://www.jumpventures.co/LinkedIn: https://www.linkedin.com/in/leonardocaracas/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/