Secrets To Scaling Your Ecommerce Brand

Send us a textNew year, new agency. Is now a great time for you to switch agencies? It may not be an easy step to do, but when does it make sense to do this switch?In this episode, Jordan West talks about 5 of the main reasons why you need to switch agencies and the things to look for in a good agency.Listen and learn in this episode!Key takeaways from this episode:5 Reasons Why You May Need to Switch Agencies:You’re not satisfied with your current agency and you’re looking for better results. You’re asking them for new possibilities and new things to try, but your agency might just be doing the same thing over and over again. Without good strategic thinking, you’re just going to be flushing money down the toilet.You have just outgrown the current agency and need to partner with somebody with more resources and expertise. There’s a reason why some agencies are bigger and why you need them.You may want to try a different approach to marketing. You may need an agency that has that different expertise or specialties. You’ve launched something new. You need someone that will help you build your online presence and drive sales to that specific landing page and you may not have anybody to do that right now.There’s a big leadership change happening. You need an agency to align with that new direction. This month's sponsor is twik: your personal shopper prediction expert.As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required. Visit twik.io to learn how you too can boost conversion rates & store revenue. Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.Join the Beta:https://www.secrets.upgrowthcommerce.com/

Send us a textE-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow.In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands.Listen and learn in this episode!Key takeaways from this episode:1. OmnichannelAs shopping returns in real life, 2023 is going to be the time when brands have to optimize for going omnichannel. This starts with your unit economics. 75% of buyers use multiple channels before purchasing.You’ve got to be everywhere that your customer is.If you are doing 7 figures, this is not an option.You need to be set up fulfillment-wise to do this.2. Mobile Shopping Make sure that you are set up for the mobile experience. Design mobile first.Make sure that your site speed is up to snuff.

Send us a textThe idea of an ad scent is that the ad smells or looks the same as the landing page. But why does it matter?In the 3rd episode of Conversion Killers, Jordan West talks all about ad scent and telling a cohesive story between your ads and landing pages.Listen up and learn from this episode!Key takeaways from this episode:Looking at the ad scent meant looking at what the ad said, how it looked, and felt, the copy in the ad, and what the ad promised. Does it line up with the landing page? Do not run a product ad on a homepage or a collection page.You need to know who your customer is. You need to know who they are so that when you’re talking to them in your ads and they land on the landing page, they see themselves on your page.When you’re creating the landing page, always think of the ad. When you’re creating the ads, think of the landing page. Those 2 things go together like bread and butter.Remember to use a benefit-oriented headline. The benefits are what the person becomes by using your products.Write clear and relevant content on the landing page. Make sure that there’s obvious relevance to the ad.

Send us a textSnapchat had about 347M daily active users worldwide, most of which are Millennials and Gen Zs. So, are Snapchat ads dead or are they just getting started?In this episode, Jordan West talks about why you should be spending on Snapchat or at least testing it out for your brands. He shares the opportunities and strategies that Snapchat offers to target customers. Listen and learn in this episode!Key takeaways from this episode:Meta gave a ton of businesses $15,000 ad credits. Snapchat didn't do that but CPMs over Black Friday was about $2.50.Snapchat is very top-of-the-funnel, but there’s a ton of potential to start conversions with your potential customers there.Like Instagram and TikTok, Snapchat’s the favorite platform for Gen Zs and Millennials. Millennials are the ones who have money and are spending it.Snapchat Ads are either images or full-screen vertical videos. Everything needs to be vertical. Similar to IG stories, they appear in between organic Snapchat content. If you have ever done IG Story Ads, that’s essentially what Snapchat Ads are. 48% of US users, ages 15-25, have used Snapchat in the last few years. There’s a massive opportunity with Snapchat to take advantage of these low CPMs and great audiences that have money to spend.If you’re okay spending money on Facebook, IG stories, and reels, you should be okay spending money on Snapchat or at least testing it out for your brand.Snapchat gives you lots of opportunities to target customers. It is a proven eCommerce channel.Adding more budget daily doesn't necessarily scale your campaigns in the same sort of way that scaling horizontally with new offers and new audiences do. Your site needs to be fast. If you’re sending people straight to your website, that website should better be fast. If it's not, you aren't going to see the results that you want. People on Snapchat are constantly swiping and looking for the next video. If they have to wait for more than a second and a half, they’re gone. Different kinds of Snapchat ads:Product Catalog Ads - This is a feed for your product. Once you upload your feed and create a catalog, Snapchat will automatically create product ads in your chosen format.Single-image or Video Ads - these are full-screen video ads that can be used for different objectives. They cover the entire screen so they’re really good to draw the user’s attention.Collection Ads - you can have your landing page exist on Snapchat. If you have the option of testing shopping ads right in the platform, do it. Filter Ads - these ads target audiences within a specific location. You can also create an audience for your filter ads based on interests, age, and gender. You need to weigh your results from Snapchat both on the Snapchat platform and an attribution tool like Triple Whale.If you are seeing zero results from Triple Whale and several purchases from Snapchat, don’t necessarily trust TW. There may be some issues going on. If you’re looking for help with your Snapchat marketing, look no further than Upgrowth Commerce.

Send us a textConsumers’ attention has shortened throughout the years but customers will always look for a great experience and appreciate being given value.In this episode, Tom Coburn talks about the best kind of interactive experiences on a website and the most effective kinds of quizzes for eCommerce brands. He also shares some valuable tips on how and when to capture leads. Listen and learn in this episode!Key takeaways from this episode:Quizzes provide a better shopping experience on your website, drive more sales, and help brands with data-gathering. When most people see an email popup, they close it immediately. Instead, it’s more effective to have your pop-up be a prompt to take an interactive quiz.E-commerce marketers are trained to remove steps, but it’s the equivalent of asking someone for their phone number as your opening line. People don’t want intrusive, in-your-face experiences. They want to engage with content and they want something valuable given to them. You’re balancing capturing leads, driving sales, and giving people a good experience. The right balance is to do the lead capture before the product recommendation but make it skippable. Don’t make it required. Your quiz must be optimized for every device.Try to start with some fun and engaging questions. The biggest drop by far in quizzes is on the first question. Once they answer the first question, there’s an average completion rate of 85-90%. Getting that first click is crucial. The quiz type depends on the channel, the environment of where the consumer is, or how high or low in the buying funnel they are. Don’t position the click-through rate as the main KPI from your quiz. It’s more about what happens after the first click. Recommended Tool: Loom https://www.loom.com Recommended Podcasts: The Tim Ferriss Showhttps://tim.blog/podcast/?amp Tara Brach https://www.tarabrach.com/talks-audio-video/ Sam Harris https://www.samharris.org/podcasts Recommended Audiobook: My Big Toe by Thomas Campbell https://www.audible.com/pd/My-Big-TOE-Awakening-Audiobook/B00DICF4B2 Today’s GuestTom Coburn is the CEO of Jebbit, a no-code platform that helps brands design quizzes without technical support.Connect and learn more about Tom Coburn and Jebbit here:LinkedIn: https://www.linkedin.com/in/tomcoburn?trk=public_profile_browsemap Website: https://www.jebbit.com/ 

Send us a textAre giveaways a thing of the past or are they a powerful opportunity?In this episode, Jordan talks about giveaways, the different kinds of giveaways you can do, key strategies, and the reason they’re so effective.Listen and learn in this episode!Key takeaways from this episodeDoing E-mail Giveaways:Make sure that you’re sending emails right away when they opt-in and give new signups a chance to opt-out.When the giveaway is over, let them know if they didn’t win, but give them a discount code. A dollar amount discounted is recommended.Create an email series. In this, include an About Us.If they are not engaged after 10 emails, get them off your list.Other things to remember when doing giveaways:Make sure that you are cross-pollinating with brands and products that make sense. Find brands that have similar audiences but not similar products and don’t fill similar needs.Organic reach is great, but you can also use paid traffic to amplify your giveaways.Start getting creative with your giveaways.If people have approached you about giveaways and you think that you’re too good for it, you’re not.The whole goal of this is to help each other. We have different customers that we want to help.

Send us a textBrand value will always be the most important part of your business. The more relevant your products and services are, the greater the chance it will be for people to choose your brand wherever you are in the marketplace.In this episode, Isaiah Fritz of Online Selling Partner talks about his journey in the evolution of his business today. He also shares what is working on Amazon right now and other third-party marketplaces that his company is keeping an eye on. Listen and learn in this episode!Key takeaways from this episode:It’s hard to compete with new sellers coming to Amazon and trying to undercut your prices, but having brand equity, external traffic, and making sure that you have a strong brand outside of Amazon is going to help you be successful on the platform.Conversion rate growth is probably the biggest thing that an Amazon advertiser needs to focus on.You have to have a reason why people are choosing your brand.Walmart is improving but still has a lot of areas to improve on. If you think dealing with Amazon’s bad, dealing with Walmart is 10 times worse.At the end of the day, where the traffic is where you’re going to make the most sales.Surround yourself with awesome people and build an awesome culture where everybody has the same vision that they are striving for. Hire based on culture, not on talent.Look years ahead to make sure that the processes and the things you’re implementing now are going to help you scale.Recommended App: Amazon Brand Analyticshttps://sellercentral.amazon.com/help/hub/reference/H2Z5B4HMF5ZXCG2 Keepahttps://keepa.com/Today’s GuestIsaiah Fritz is a young entrepreneur who is the founder and CEO of Online Selling Partner, a company partnering with major brands to help grow their sales and brand in the eCommerce world.Connect and learn more about Isaiah here:LinkedIn: https://www.linkedin.com/in/isaiah-fritz/ 

Send us a textWith Elon Musk’s recent acquisition of Twitter, the internet is in a frenzy. What does this mean for eCommerce marketing in 2023? Should you be spending your ad dollars on Twitter?In this episode, Jordan West talks about the marketing features and ad specifications on Twitter and whether or not it makes sense for your brand to use it as an advertising platform.Listen and learn in this episode!Key takeaways from this episode:Advertising on Twitter to test out:Twitter Promoted Ads. Ideal for measuring KPIs that are beyond CPA and Return on Ad Spend like Brand Lift. Twitter Follower Ads.  Ideal for growing your brand and building your Twitter following. Twitter Amplify. These allow pre-roll video ads on content, allowing you to sponsor videos from specific creators.Twitter Take-overs. These allow brands to place sponsored ads in the What’s Happening section of the Twitter Home Page and on the Trending tab on the Explore screen, essentially hijacking the news feed to give the impression that there’s a lot of buzz around your brand.Branded Hashtags Ads. These allow you to add visual components that automatically appear when someone uses your hashtag.Ad Specifications:Tweets: Max 280 characters Images Size: Similar to what you create for Meta. (1200px x 1200px)Video Max Length:  2 minutes and 20 seconds.At this point, Twitter shouldn’t be used as a massive conversion engine, but instead as a top-of-the-funnel way to get people introduced to your brand.Think of Twitter as a great way to place your content in front of people without the expectation of a sale immediately. 

Send us a textDoing large-scale deals with major luxury brands will never be easy or quick, but going through its process is beyond worthwhile. In this episode, Phillip Ashley Rix of Phillip Ashley Chocolates talks about some of the interesting ways that they’re generating revenue, and the work that goes into major partnership deals with brands like Cadillac.Listen and learn in this episode!Key takeaways from this episode:By understanding who we are as a brand identity and as a brand within ourselves, we’ll know who we work best with and how we work best.  Evaluate and solidify your core processes.In any recession, rich people will always have money. It’s important to think about that for your product lines.Try to be intuitive and observant of what’s happening.Always listen to your customers.Recommended App: Slack https://slack.com/ Recommended Podcasts and Audiobooks:The Breakfast ClubClub Shay Shayhttps://podcasts.apple.com/ph/podcast/club-shay-shay/id1531023690Earn Your Leisurehttps://podcasts.apple.com/ph/podcast/earn-your-leisure/id1450211392 Profit Firsthttps://mikemichalowicz.com/profit-first/Today’s GuestPhillip Ashley Rix is the founder, CEO, and Master Chocolatier at Phillip Ashley Chocolates. They do a lot of custom work for brands.Connect and learn more about Phillip here:Website: https://www.phillipashleychocolates.com Instagram: https://www.instagram.com/phillipashley/?hl=en 

Send us a textIt is natural for people to want to connect with others, especially with those with the same kind of interests. They want to create experiences with each other. This is where a strong community starts.In this episode, Sean Huntington talks about how he built a community. He and Jordan have exchanges about the influence of building a community and a brand.Listen and learn in this episode!Key takeaways from this episode:People want to connect. We want to create experiences and have a sense of belonging. Community is the collision of both of those.Seeing the commonalities between these people will help you focus on what your brand is about.Get inside the minds of your target customers and audiences and analyze what motivates them.Facilitate the interaction between community members. Think about the individual first and how to create one-on-one relationships. Valuing that one person will ripple out and compound over time.Listen and look at feedback.  Community is not an email list.  An audience does not equal community.A community is a group of people talking to each other without you there.If a community talks badly about you, listen to that feedback.You want people either raving or complaining about your brand because that means that they care. You cannot build a long-term brand without revenue. All of that will be easier if you have a solid brand and a solid brand strategy.Community and brand are becoming synonymous.NFTs are dead in the sense that over the very short term, the word NFT is going to disappear and it’s going to reemerge as loyalty, digital memberships, digital assets, and digital collectibles. Take the time to be very clear on what it is that you want to accomplish.Today’s GuestSean Huntington is the founder of HoneyHaus and Keep Nature Wild. He is an expert in understanding people, connecting them, and building a strong organic community.Connect and learn more about Sean Huntington here:LinkedIn:https://www.linkedin.com/in/seanhuntington/Podcast: Build Stuff. Be Kind https://www.audible.co.uk/pd/Build-Stuff-Be-Kind-Podcast/B0BDZZ7TYV