Secrets To Scaling Your Ecommerce Brand Ep 422: 7 Ways to Run Promotions Without Ruining Your Brand With Jordan West
Frequent discounting can easily ruin your brand equity that you build up over the years. However, there are a number of other ways to run promotions that will give tons of perceived value to your customers and help you scale your brand.
In this episode, Jordan shares 7 effective promotions to help you get more sales without ruining your brand.
Listen and learn in this episode!
7 Promotions that won’t Ruin Your Brand:
- Free Shipping Offers. It’s great to run this as a promotion and it’s super effective if you usually charge for shipping.
- Buy 1 Get 1 Offer. You can take a higher-margin item and give it away for free to show tons of value.
- Limited Time Offers. Urgency is a good selling tool, so creating a sense of urgency by offering this is always effective.
- Bundles. When you offer customers bundles, you’re giving them everything that they need in one package.
- Gift with Purchase. This can be a high margin for you but also has a high perceived value.
- Samples or Trials. These are good to get people to try out your products.
- Jumping on Holidays. Check out www.nationaltoday.com and check the special types of holidays that they break down to see which holidays suit your company.
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