Secrets To Scaling Your Ecommerce Brand

Send us a textIn this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! Listen and learn in this episode!Key takeaways from this episode:Benefits of digital products for profit and customer satisfactionEvaluation of the checkout and post-purchase experienceConsideration of the thank you page and general factorsAssessing the brand's current average order value (AOV) and ways to increase itSubscriptions, bundles, and Shopify Plus as impact factorsEnjoyment of building things and having meaningful conversationsFocus on AOV optimization as a quick way to achieve resultsImportance of testing and creativity in determining the best upsellsReversing the process by starting at the bottom (post-purchase) and adding offersIncreasing average order value, customer lifetime value, and profitRecommended App/Tool:11ElevenLabs: https://elevenlabs.io/ReConvert: https://www.reconvert.io/Convert: https://www.convert.com/Rebuy: https://www.rebuyengine.com/Candy Rack: https://apps.shopify.com/candyrackShoplift: https://www.shoplift.ai/AppSumo: https://appsumo.com/Recommended Podcast/Audiobook:Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5WGary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBEToday’s Guest:Jacob Elbaum, co-founder of Shivook, an expert in cloud conversion rate optimization. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.Connect and learn more about Jacob and Shivook here: Website: https://www.shivook.com/LinkedIn: https://www.linkedin.com/in/jacobelbaum/X: https://twitter.com/elbaum_jacob

Send us a textWith examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious about where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.Listen and learn in this episode!Key takeaways from this episode:The importance of having a certain person or thing present in a strategyFocus on product quality and full control over manufacturing and supply chainBeing obsessed with maintaining high standardsBeing different as a company in terms of engagement in the e-commerce spaceImplementation of email marketing, advertising, and other strategiesThe ability to send direct messages on InstagramThe value of warm introductions and getting responses to direct messagesThe strategy of launching new products monthly, making them limited editionEngaging platform with exclusive access and benefits for membersRecommended App/Tool:Inveterate: https://www.inveterate.com/Recommended Podcast:Joe Rogan: https://www.joerogan.com/Taylor Holiday: https://open.spotify.com/episode/4Sa9tlWmT3n9C2K8hN6Us4Today’s Guest:Mark Ritz, co-founder and CEO at Carnivore Snax, with a background of 7 years in the e-comm space, Mark has always been passionate about this field. Prior to his venture in e-commerce, he spent 12 years working for Costco Wholesale, where he developed a deep appreciation for the membership model and company culture. This experience greatly influenced how Carnivore Snax operates today. Mark has also held the position of Director of E-commerce for a couple of companies, specializing in email marketing. His desire to run his own business led him to join forces with a co-founder who presented an innovative product idea. After trying the product, Mark was convinced and together, they decided to launch and expand the company.Connect and learn more about Mark and Carnivore Snax here: Website: https://carnivoresnax.com/LinkedIn: https://www.linkedin.com/in/mark-ritz-0b73b0124/X: https://twitter.com/ritzfitGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textDrop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful e-commerce business. In this episode, Jordan West and Izzy Rosensweig, Portless emphasize the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience growing up during the transition from the 1980s, he highlights the importance of staying ahead of the curve or going niche to avoid being left behind. They delve into the illogicality of using a 1980 supply chain for a digital business, questioning the need for physical products on shelves, and advocating for efficient transportation methods that bring products closer to customers.Listen and learn in this episode!Key takeaways from this episode:Importance of brand quality and the need to adapt supply chains for digital businessesBenefits of shipping directly to end customers and the advantage of cost-effective warehousingAdapting and evolving manufacturing processes for future potentialFocus on consumer satisfaction and the importance of great quality products and pricingLinear scalability ensures no stop-and-go or cash flow problems during growth.Understanding data includes focusing on marketing attribution to accurately track ad performance and avoid wasting money.Being agile with inventory and accessing markets with cheaper CPMs and CPCs provides an advantage in the DTC game.Recommended App:Triple Whale: https://www.triplewhale.com/Fondue: https://www.getfondue.com/Recommended Podcast:Lex Fridman: https://lexfridman.com/podcastMy First Million: https://www.mfmpod.com/episodes/Today’s Guest:Izzy Rosenzweig, CEO of Portless, a veteran of the DTC industry for over 10 years, launch his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment.Connect and learn more about Izzy and Portless here: Website: https://www.portless.com/LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/X: https://twitter.com/IzzyRosenzweigGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textTraditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts. Listen and learn in this episode!Key takeaways from this episode:Pop-ups now offer cashback instead of just discountsSome shoppers don't claim the discount, while others choose between cash or site creditAbout three-quarters of shoppers claim nothing or take gift cards, which is more profitableCashbacks prevent leakage or margin bleeding from coupon codesCashback system more profitable for retailersShoppers have 6 months to claim cashback, but most claim it within 11 minutes or 2 daysAverage liability period for cashback is around two weeksCoupon codes are problematic as the only way to offer discountsShoppers connect with brands for reasons beyond priceCashback offers an alternative by allowing discounts after a full-price purchaseBrands can discount more aggressively and still be profitable through cashback programFounder-led sales attract brands and contribute to successPeople care about people and like to contribute to their successBeing a person can have a greater impact than being a companyPeople follow individuals on social media, not necessarily companies.Recommended App:Fireflieshttps://app.fireflies.ai/Recommended Link:Fonduehttps://www.getfondue.com/Postscripthttps://postscript.io/Today’s Guest:Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping Ecommerce brands grow profitably. They work with the entire range of ecommerce from small DTC brands to publicly traded companies, and from electric scooters to astrology candles.Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures - a now $1.5b venture fund investing in early and growth stage tech companies.Connect and learn more about Oren and Fondue here: Website: https://www.getfondue.com/LinkedIn: https://www.linkedin.com/in/orencharnoff/X: https://twitter.com/OCharnoffGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textPrepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.Listen and learn in this episode!Key takeaways from this episode:Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.Recommended App:Shopify Audienceshttps://apps.shopify.com/shopify-audiencesGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textEp 476: Everything we knew about CRO was wrong! The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates.In this episode, Jordan West interviews Arsh Sanwarwala, from ThrillX Designs to dive into the world of user interface (UI) and user experience (UX) design. Arsh discusses the importance of building websites with intuitive UI and UX, highlighting the impact it has on conversion rate optimization (CRO) and making products more attractive to consumers. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEUX and UI design has a role in website experience and brand qualityUser feedback's effect on conversion rates and importance of first impressions and messagingBuilding trust with customers is important for social proofWe tend to rely on peer recommendations and actions when making purchasing decisions Focus on benefits rather than featuresBest practices not always guaranteeing high conversion ratesThe core principle for high converting websites: social proof, building trust, and considering visitor behavior Focusing on CRO and human interaction with websites, acknowledging limitations of data aloneRemove unnecessary content and avoid industry jargon on websitesUnderstanding customer barriers through surveys and user testsData-driven strategies, such as surveys and user tests, supplementing best practices for optimal results.Recommended Book:Building a Story Brandhttps://www.goodreads.com/en/book/show/35183794Recommended Audio Book:Jason Swenkhttps://jasonswenk.com/blog/Recommended Tool:Hotjarhttps://www.hotjar.com/Recommended Link:Free Website Audithttps://thrillxdesign.com/free-website-review/Today’s Guest:Arsh Sanwarwala is the founder of ThrillX, a UX/UI design and conversion rate optimization firm located in Toronto, Canada. Throughout his experience, he observed a common trend among these companies' websites - they were not designed to their full potential. Arsh noticed that decisions were often made based on guesswork rather than data-driven strategies.Connect and learn more about Arsh and ThrillX here: Website: https://thrillxdesign.com/LinkedIn: https://www.linkedin.com/in/arsh-sanwarwala/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now.

Send us a textThe critical issue of trust leakage. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention. Providing clear delivery promises to your customers during the buying process is so important.In this episode, Jordan West sits down with guest Avi Moskowitz to discuss the challenges of building trust and improving customer experience in the e-commerce industry. Avi shares his insights and experiences in utilizing the PDQ platform to address these issues. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Supporting teams and giving them autonomyData-driven delivery promises and their impact on brandsLack of clear delivery promises leads customers to abandon purchases and turn to platforms like Amazon. Opportunities to improve trust and create a positive customer experienceThe Pareto principle and its consistency in businessAI learning and its similarity to human intelligence Addressing the challenge of building trust in e-commerceThe importance of quick delivery and increasing repeat purchasesThe focus on the "leaky bucket" phenomenonThe inefficiency and lost resources in acquiring and losing customersPDQ's focus on operational efficiency and delivery promisesShopify offers features and integration with shipping methods and carriers to provide data-driven delivery promises.Trust is crucial in business and should not be skipped over.Focusing on the checkout process can significantly impact profitability and customer retention.Recommended Tool:Fireflieshttps://app.fireflies.ai/ChatGPThttps://chat.openai.com/Pretty Damn Quickhttps://www.prettydamnquick.com/Recommended Book:Good to Greathttps://www.goodreads.com/book/show/76865.Good_to_Great 7 Habits of Highly Effective Peoplehttps://ati.dae.gov.in/ati12052021_1.pdfToday’s Guest:Avi Moskowitz, is the founder of a website development company that specializes in bringing an Amazon-like experience to independent brands. In 2020, Avi and his team launched their own website on Shopify, but faced unexpected success due to the COVID-19 pandemic, resulting in hundreds and sometimes thousands of orders per day. This overwhelmed the team, leading Avi to spend most of his time writing apology notes for delayed deliveries. Determined to find a better solution, Avi and his co-founder, Leron, developed a platform that aimed to recreate the trust and customer experience found in physical retail stores. They understood that independent brands often lacked the resources to build trust and convey professionalism online, unlike e-commerce giant Amazon. Avi's company seeks to bridge this gap by providing a comprehensive and trustworthy online shopping experience for independent brands.Connect and learn more about Avi and Pretty Damn Quick here: LinkedIn: https://www.linkedin.com/in/moskowitzavi/Website: https://www.prettydamnquick.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Michael Kaminsky, expert in measuring incrementality in branded search spending and conducting geo holdout tests, shares insights on optimizing channels through testing and building a testing muscle. Highlights include post checkout surveys, going dark tests, decreasing ad spend, running geo holdout tests, analyzing unexpected outcomes, and using advanced statistical techniques for measuring marketing impact.

Send us a textWe often underestimate the impact of automated emails. However, these unsung heroes play a crucial role in customer engagement and retention. In fact, they have the potential to be the game-changer in your eCommerce journey.In this episode, Jordan West discusses the essential email flows you need for your DTC business. He highlights the importance of automated emails in boosting customer engagement and driving sales. Jordan also emphasizes the significance of setting a robust welcome flow for new customers and using customer service data to address common questions through various platforms. Plus, he reveals the power of effective promotional strategies and highlights the key features of an optimal email service provider. Listen and learn in this episode!Key takeaways from this episode:Utilize personalized AI videos to thank customers and recover abandoned carts, such as Maverick AI’s.Set up automated email flows, including a welcome flow for new customers with at least five emails sent within a short timeframe.Use customer service data to identify common questions and answer them through various platforms like TikTok, reels, emails, SMS, and blog posts to improve SEO.Promote best-selling products, curate top picks, and utilize seasonal promotions to increase sales and engagement.Ask questions in plain text emails to engage readers and encourage them to take the next step in the customer journey.Consider using gift guides, style guides, and educational content to provide value and move customers toward making a purchase.Use Shopify email marketing and set up essential email flows to generate passive income.Celebrate milestones and share them with customers to engage and make them feel valued.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textMarketing and advertising are crucial components of any successful business. It is important to remember that every action taken in these areas should be aimed at promoting growth and ensuring long-term sustainability.In this episode, Charley T is back with more nuggets you need to know. Jordan West and Charey T discuss the biggest myths about Facebook Media ad buying. Charley shares the right strategies you should focus on in your business.  Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODECharley T defines his success by the joy and independence he brings to the people he helps.Charley chooses to be the one who is called out but is known to provide a lot of value to people.There are challenges with the current approach to Facebook advertising, such as higher frequency and worse results from showing the same ads to the same people.Reassess your Facebook advertising approach.The traditional methods of using cost caps and restricted placements may limit the effectiveness of your data-driven strategy. Let Facebook spend freely and evaluate the results to focus on areas that generate more revenue.Focus on growth metrics and investment portfolio.Instead of chasing the perfect ad, identify what works and do more of it, but betterIncreasing spending incrementally and consistently reinvesting profits can lead to significant growth in the long run.Remember, it's about consistently producing more profit and reinvesting it into your business.Today’s Guest:Charley T is the founder of Disrupter School, a renowned digital advertising and entrepreneurship expert. With over ten years of experience in the field, Charley has achieved tremendous success. Charley has consistently driven eight and nine-figure revenues for various businesses. Whether as an operator, a member of the growth team, or an advisory board member, he has helped scale and exit numerous companies.Connect and learn more about Charley T here: Website: https://www.disrupterschool.com/FacebookDisrupter Other Socials: https://www.fbdisrupter.kartra.com/page/links Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.