Ep 442: Framework for Sustainable Growth in E-Commerce With Leonardo Caracas, Jump Ventures

Mar 28, 2023

Ask episode

Chapters

Transcript

Episode notes

With all the ups and downs happening in the eCommerce space, brands should always be equipped to constantly try and test new approaches to their marketing.

In this episode, Jordan West and Leonardo Caracas of Jump Ventures talk about one of the new ventures that Leo’s up to in the eComm space. He shares how his business has helped a brand go from $60,000 to $6M in monthly revenue. He also shares his advice and content tactics for brands aspiring to take their business to the next level.

Listen and learn in this episode!

Key takeaways from this episode:

The eComm game is a constant test and iteration of products, content, merchandising, and pricing.
The current Product Market Fit of brands is identified by looking at their rating and reviews.
A brand that is able to have an AOV of around $75 is a brand that is in a healthy space to spend on Facebook and still has a good amount of money left to be profitable. On the other hand, it’s going to be a struggle for brands in the under $50 range.
It’s very costly to acquire new customers every month and not get to profit from the customers that you acquired in the past.
Venture companies look at brand KPIs such as conversion, retention, and repurchase rates.
Brands should have a constant effort to improve their content.

Recommended Tool:
Triple Whale https://www.triplewhale.com/
Recommended Podcast:
The 20-minute VC Podcast https://www.thetwentyminutevc.com/podcast/

Today’s Guest
Leonardo Caracas is a partner at Jump Ventures. They look at brands that have great potential to massively scale and help entrepreneurs take their businesses to the next level.

Connect and learn more about Leo and Jump Ventures here:
Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/