Secrets To Scaling Your Ecommerce Brand

Send us a textWe often underestimate the impact of automated emails. However, these unsung heroes play a crucial role in customer engagement and retention. In fact, they have the potential to be the game-changer in your eCommerce journey.In this episode, Jordan West discusses the essential email flows you need for your DTC business. He highlights the importance of automated emails in boosting customer engagement and driving sales. Jordan also emphasizes the significance of setting a robust welcome flow for new customers and using customer service data to address common questions through various platforms. Plus, he reveals the power of effective promotional strategies and highlights the key features of an optimal email service provider. Listen and learn in this episode!Key takeaways from this episode:Utilize personalized AI videos to thank customers and recover abandoned carts, such as Maverick AI’s.Set up automated email flows, including a welcome flow for new customers with at least five emails sent within a short timeframe.Use customer service data to identify common questions and answer them through various platforms like TikTok, reels, emails, SMS, and blog posts to improve SEO.Promote best-selling products, curate top picks, and utilize seasonal promotions to increase sales and engagement.Ask questions in plain text emails to engage readers and encourage them to take the next step in the customer journey.Consider using gift guides, style guides, and educational content to provide value and move customers toward making a purchase.Use Shopify email marketing and set up essential email flows to generate passive income.Celebrate milestones and share them with customers to engage and make them feel valued.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textMarketing and advertising are crucial components of any successful business. It is important to remember that every action taken in these areas should be aimed at promoting growth and ensuring long-term sustainability.In this episode, Charley T is back with more nuggets you need to know. Jordan West and Charey T discuss the biggest myths about Facebook Media ad buying. Charley shares the right strategies you should focus on in your business.  Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODECharley T defines his success by the joy and independence he brings to the people he helps.Charley chooses to be the one who is called out but is known to provide a lot of value to people.There are challenges with the current approach to Facebook advertising, such as higher frequency and worse results from showing the same ads to the same people.Reassess your Facebook advertising approach.The traditional methods of using cost caps and restricted placements may limit the effectiveness of your data-driven strategy. Let Facebook spend freely and evaluate the results to focus on areas that generate more revenue.Focus on growth metrics and investment portfolio.Instead of chasing the perfect ad, identify what works and do more of it, but betterIncreasing spending incrementally and consistently reinvesting profits can lead to significant growth in the long run.Remember, it's about consistently producing more profit and reinvesting it into your business.Today’s Guest:Charley T is the founder of Disrupter School, a renowned digital advertising and entrepreneurship expert. With over ten years of experience in the field, Charley has achieved tremendous success. Charley has consistently driven eight and nine-figure revenues for various businesses. Whether as an operator, a member of the growth team, or an advisory board member, he has helped scale and exit numerous companies.Connect and learn more about Charley T here: Website: https://www.disrupterschool.com/FacebookDisrupter Other Socials: https://www.fbdisrupter.kartra.com/page/links Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textAutomation is the future, but it is already starting now. eCommerce brands like you should utilize AI tools now to get ahead of the game.In this episode, Jordan West dives into the world of AI tools that are revolutionizing the eCommerce industry. He shares 5 AI tools that will be a great help for businesses.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEAI Tools You Should Check Out Today:1. Shopify Sidekick  https://apps.shopify.com/sidekick-aiShopify Sidekick is an assistant that can answer any question about a user's Shopify store. It gathers information and statistics from the user's website and provides guidance and support.Shopify Sidekick can keep track of your inventory, manage your orders, and create discounts and promotions for your brand.2. Bard https://bard.google.com/You can ask Bard AI to help you find stores in an area you want to connect with and give all their contact information available.3. Chat GPT Plus https://openai.com/Try asking ChatGPT Plus for whatever information you need in your business. You can even make it analyze your Profit and Loss Statement.4. Eleven Labs https://elevenlabs.io/Eleven Labs help you create different variations of video ads with voiceovers. You can also record a few minutes of your voice and let it generate a voiceover using your voice.5. Maverick https://www.trymaverick.com/Use Maverick to create personalized emails with videos for your customers.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textPrice increases are essential to sustain businesses. However, one wrong way of communicating changes with customers, especially with pricing, can break their trust. In this episode, Jordan West talks about the importance of effectively communicating price increases to your customers. He also shares some tips to communicate changes to your customers.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODECommunicating price increases effectively is crucial for e-commerce brands.Proper communication is essential when implementing price increases, especially in a difficult economic situation.Charging higher prices can help companies afford a talented team and provide better results for clients.Gradually increasing prices on certain items over the years can be a viable strategy.Add value to the product or service to help justify a price increase to customers.Explain the changes in the product that justify the price increase to help customers understand and accept it.Inform customers in advance about an upcoming price increase.Offer the current price until the increase takes effect to generate sales and minimize customer pushback.The nickel and diming approach or pricing features separately is generally disliked by customers.Bundling all features together in one pricing package is often preferred by customers.Add premium features to differentiate and justify higher prices.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textSurprising and delighting customers is essential for generating word-of-mouth marketing. By going beyond great products and improving order fulfillment, brands can enhance the customer experience and create loyal customers. These customers will then go out there and talk about your brand to others.In this episode, Jordan West discusses the importance of surprising and delighting your customers and some unique ways to do them. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Shopify is an inspiration when it comes to surprising and delighting customers.Shopify recently gave out gifts and letters to brands that reached a certain amount of sales. These brands posted them online and became brilliant marketing for Shopify.Figure out the unique ways to connect more with your customers beyond the usual, tried, and tested methods you’re already doing.Handwrytten: You can use their online handwritten note service to give out personalized notes to your customers.  https://www.handwrytten.com/You can also send out an excess inventory to your customers to let them know you appreciate them without expecting something in return.Sending personalized videos or organizing in-person events can also surprise and delight your customers.Go to ChatGPT and ask for 50 ideas to surprise and delight your customers. Choose the best ways in the list that fit your brand.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textWhen it comes to building business partnerships, finding the perfect fit is paramount. When brands align in terms of personality and values with their partner agencies, the synergy created paves the way for seamless collaboration and increases the likelihood of achieving success.In this episode, Jordan West sits down with special guest Behdad Jamshidi, expert marketing consultant and founder of CJAM Marketing. They dive deep into and share invaluable insights into the world of marketing agencies. Bee shares his experiences and expertise and uncovers the secrets to successful agency-client relationships. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhen hiring an agency, it's important to find the right match in terms of personality, values, and level of involvement desired.Setting clear expectations is crucial for effective marketing partnerships. Unrealistic expectations regarding marketing ROI can lead to failure. Building a brand takes time and a comprehensive marketing strategy using multiple channels.Profit sharing can be beneficial in agency-client relationships.Consider the agency's level of experience and expertise before hiring.It's okay to hire multiple agencies or contractors to fill in gaps in specific areas.Self-reflection is necessary for businesses that have struggled with multiple agency partnerships.Fractional CMOs can be valuable for brands without internal marketing resources.Different levels of agencies exist, from freelancers to large agencies, and selecting the right one depends on the business's needs and revenue level.Recommended Tool:ClickUp https://clickup.comStreak https://www.streak.com Recommended Book:The Courage to be Disliked by Ichiro Kishimi and Fumitake Kogahttps://www.goodreads.com/book/show/43306206-the-courage-to-be-disliked Today’s Guest:Behdad Bamshidi, also known as Bee, is an engineer-turned-marketer from Canada. During his time working at TELUS where he provided business consulting services to companies ranging from 50 to 1000 employees, he realized the disconnect between marketing agencies and business professionals, leading him to start his own business helping small businesses with marketing strategies such as websites, Google Ads, and SEO. However, he soon grew tired of doing websites alone and decided to find partners to collaborate with. His main goal now is to connect businesses with the right marketing partners who understand both business and marketing, bridging the gap between the two disciplines.Connect and learn more about Bee and CJAM Marketing here: LinkedIn: https://ca.linkedin.com/in/behdadjamshidi Website: https://cjammarketing.com/ Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textThe e-commerce industry presents a myriad of challenges that are both unavoidable and often unforeseeable. Nevertheless, brands that have firmly established sustainable principles are better equipped to steer through these difficult times with greater ease and resounding success.In this episode, Jordan West interviews Ben Leonard, author of a book on building successful physical product e-commerce brands. They discuss the principles, strategies, and tactics that have stood the test of time, including building a brand identity, focusing on sustainable principles, and building relationships with existing customers. They also touch on personal stories of exiting a business and the importance of perseverance and doing things that don't scale to gain an edge over competitors. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEBuilding a sustainable e-commerce brand requires building a brand identity and not just selling on Amazon.User-generated content converts better than paid or professional content due to the principle of unity.Shared responsibility, working together,  and maintaining strong relationships are keys to scaling an e-commerce brand.Building connections with the brand, not just with the product, is crucial for success in running a business.Small business owners have this "street fighter mentality" and are willing to do what it takes to get things done.Understanding the audience and developing products that solve their problems is crucial for e-commerce businesses.Building a brand identity has become essential for institutional buyers.Doing things that don't scale, like podcasting, can add extra power to a business and give it an edge over competitors.Perseverance is key - those who are willing to put in the effort can win.Recommended Tool:Klaviyo https://www.klaviyo.com/Recommended Audiobook:Infinite Game by Simon Sinek https://simonsinek.com/books/the-infinite-game/Today’s Guest:Ben Leonard had always been into fitness as a way to relieve stress from his job. But when he fell ill with a heart problem in 2015, he had to take a break from work and his fitness hobbies. It was then that his girlfriend, who was studying at the time, encouraged him to take up something new. Ben remembered an idea he had for a fitness brand four years earlier but had made excuses not to pursue it. With time on his hands, he decided to go for it and started his fitness brand. He realized e-commerce was the way to go and hasn’t looked back since.Connect and learn more about Ben Leonard here: LinkedIn: https://uk.linkedin.com/in/benjleonardBook: Quit Stalling, Build Your Brand quitstallingbook.com/jordanGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textEverything that you've been told from CLV tech providers out there is most likely not the full story. Real-time LTV is the future of acquisition and as eCommerce brand owners, it is important to leverage machine learning to extract data analytics to understand how customers behave.In this episode, Jordan West sits down with Tobias Konitzer to discuss the issue of the Actionability Gap in eCommerce. They talk about the limitations of LTV and the need for real-time evaluation of acquisition strategies, the challenges of using experimentation to learn recommendations that maximize revenue, and the potential of real-time LTV to revolutionize acquisition through value-based bidding. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe "actionability gap" is the difficulty of acting on individual-level customer journey data, and it's worse than the issue of LTV.Real-time evaluation of all acquisition strategies is needed to close the actionability gap.DTC brands are disappointed in their LTV and feel like they were promised more by VCs and private equity firms.Real-time LTV is the future of acquisition and has the potential to revolutionize acquisition through value-based bidding.Technology companies need to innovate and solve LTV issues for DTC brands.The optimal number of customers mathematically is zero, because of non-functional unit economics.Machine learning and data can help solve the LTV problem and provide predictive revenue for each acquisition channel.Experimentation and real-time evaluation are crucial in understanding what works for customer engagement with a brand.Recommended Tool:Amplitude https://amplitude.com/Today’s Guest:Tobias Konitzer is a data and machine learning expert, specializing in understanding the impact of interventions on human behavior. With a Ph.D. in computational social science from Stanford University and experience working at Facebook Research, Tobias has built databases and companies in the targeting space. He is currently focused on privacy-first solutions and the development of a central KPI in real-time, helping B to C companies measure and evaluate their performance.Connect and learn more about Tobias Konitzer here: Website: https://www.ocurate.com E-mail Address: tobi@ocurate.com Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textThere are countless opportunities for success when it comes to cross-selling and collaborating with other businesses. For instance, a store that specializes in makeup can easily cross-sell brushes, mirrors, and pouches to their customers. Similarly, a bike shop can sell helmets and other protective gear without having to manufacture them themselves. The possibilities are endless, and by expanding your product offerings, you can increase your revenue and customer base.In this episode, Jordan West sits down with David Perry of Carro to discuss the benefits of cross-store selling. They delve into how to identify the right products to cross-sell, and why selling someone else's product can be a lucrative source of profit. Additionally, they share invaluable tips on how to establish and cultivate strong relationships with potential business partners.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Every brand wants to figure out how to get more attention and how to get more sales.The most successful people always know the questions to ask and they also constantly ask questions.It is possible to build a beautiful store with beautiful products and get zero traffic. A challenge for entrepreneurs is to get attention and to keep the attention coming.Carro’s concept is to collaborate to sell more together.Building a lot of great partnerships keeps your business alive.There could be a lot of products you can cross-sell in conjunction with the products you are already selling.Find a way to try as many hobbies as you want. Hobbies can be a great conversation starter to build rapport and connection with your potential business partners.Opening yourself up and being interested in people opens opportunities for learning and success.Think of something related to what you are doing and ask a question in a way you know you’ll get 100% yes.Recommended Tools:Chat GPT https://openai.com/blog/chatgptSteam https://store.steampowered.com/Recommended Audiobook:The Road Less Stupid by Keith Cunninghamhttps://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269Today’s Guest:David Perry is a veteran of the video game industry. He is a co-founder and currently the CEO of Carro. They connect Shopify stores together to cross-sell products without the hassle and collaborate to reach greater success together.Connect and learn more about David and Carro here: LinkedIn: https://www.linkedin.com/in/dperry/Website: https://www.getcarro.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textOn July 1, 2023, Universal Analytics properties will stop processing data. All data will then flow to Google Analytics 4. You may still access your analytics reports for a period of time, but it is now critical to migrate your property settings to Google Analytics 4 before June ends.In this episode, Jordan West talks about the big switch from Universal Analytics to Google Analytics 4. He discusses how GA4 will help you grow your business and shares the steps on how to migrate to GA4.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Universal Analytics is sunsetting this July and will be replaced with Google Analytics 4.All data will still be accessible six months afterward.About Google Analytics 4:GA4 is Google’s next-generation measurement solution.GA4 is an events-based data model that lets you view a unified user journey across your website.It uses Google machine learning to bridge any gaps in your data with model insights and predictive capabilities.It doesn’t rely exclusively on cookies.It is built to keep up with the changing ecosystem so you can learn about your customers even better.Migrating Over Google Analytics 4:Create a GA4 property in your GA account. Create a web data stream and copy the tag ID you’ll use for the next step. (You do not have to connect your Google Merchant Center to complete your GA4 tag setup process, but you should connect it afterward.)Go to Online Store > Preferences > Google Analytics section > Click Manage Pixel > Click Connect Your Google Account > Select the Tag ID from the GA4 property that you want to connect over to your Shopify Store > Click Connect Your GA4 propertyAdd GA4 tags to your Shopify store.You might also need to migrate your audiences, conversion funnels, and goals to GA4 in your Google Analytics account.If you’re using Universal Analytics audiences, you need to migrate those audiences to your GA4 Property. You can identify the same user based on GA4 data and export those audiences to your linked Google Ads account.If you’re using your Universal Analytics to track Google Ad conversions on your Shopify store, migrate them to GA4. GA4 uses events to track and measure conversions instead of Goals in the eCommerce report UA uses.Set up Events > Mark them as Conversions in GA > Link your Google Ads account to your GA account > Import your Conversions into Google Ads.Get this done before the end of June. Get this done now.Google Support Links:Make the switch to Google Analytics 4: https://support.google.com/analytics/answer/10759417?hl=enShopify: Set up your Google tag:https://support.google.com/analytics/answer/12183125?sjid=4944420470053676156-APMigrate your goals, users, audiences, and ads links from Universal Analytics:https://support.google.com/analytics/topic/13012887?hl=en&ref_topic=10737980&sjid=4944420470053676156-AP