Ep 458: Unlocking the Power of AI for E-commerce: Insights on Machine Learning and Data-Driven Decision Making With Richard Harris, Black Crow AI

May 18, 2023

Richard Harris, founder and CEO of Black Crow AI, dives into the world of AI and its pivotal role in e-commerce. He reveals how machine learning enhances understanding of consumer behavior, making decisions smarter and more precise. Harris discusses the challenges posed by privacy changes and how predictive AI can boost return on ad spend by up to 40%. He also emphasizes the power of actionable data in navigating the evolving e-commerce landscape, ultimately empowering brands to thrive in competition.

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Intro

00:00 • 2min

Harnessing AI in E-Commerce

02:13 • 4min

Navigating Data Privacy and Brand Identity in E-Commerce

05:50 • 3min

Mastering CAC and LTV in E-Commerce

08:42 • 11min

Transformative Impact of AI and Data in E-commerce Performance

20:06 • 3min

E-commerce Predictions and AI Strategies

23:05 • 7min

Exploring Insights on AI and Life Changes

29:47 • 3min

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It is important for e-commerce brands to understand their consumers and audience to make intelligent decisions for their business. It is a good thing that rapidly evolving AI solutions are here to help business owners do this precisely.

In this episode, Jordan West chats with Richard Harris, founder, and CEO of Black Crow AI. They talk about machine learning and the data you can use to make decisions for your brand. They also share insights into where we are now in the life cycle of artificial intelligence.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

A lot of what you’re able to do to build a profitable relationship with people in business is based on data.
Every action a user takes has hundreds of signals that can be analyzed and predict their future actions.
Apple’s privacy changes highly impacted a brand’s ability to recognize its users.
Using predictive AI, ROAS on Facebook goes up by 15 to 40% and e-mail and SMS revenue on Klaviyo increased by 25 to more than 100%.
Once you understand your users and their future value, layering predictions become more powerful, decisions become more intelligent, and actions become more precise.
After all the difficult timed brands have been through, AI solutions, such as Black Crow AI, make brands feel more empowered again.
You always have to get clear and let your consumers see the value you can provide for them.

Recommended Tool:
Gamma AI https://gamma.ai/

Recommended Podcast:
Making Sense Podcast with Sam Harris https://www.samharris.org/podcasts

Today’s Guest:

Richard Harris is the founder and CEO of Black Crow AI. Black Crow AI is a machine-learning company focused on helping consumer brands, especially DTC and Shopify stores, grow more profitably with the power of predictive AI.

Connect and learn more about Richard and Black Crow here:
Website: https://www.blackcrow.ai/
LinkedIn: https://www.linkedin.com/in/richardlharris/
E-mail: r@blackcrow.ai

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