Ep 441: Google Shopping Feeds With Jordan West

Mar 23, 2023

Ask episode

Chapters

Transcript

Episode notes

A clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales.

In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bing, and other e-commerce platforms.

Listen and learn in this episode!

Key takeaways from this episode:

Your feed being clean and proper is essential to you getting incredible results on Performance Max.
Bing, just like Google, has a bunch of free shopping options. There’s no reason your product should not be on Bing.
Get into the proper product category. Make sure to be as specific as possible with your Google product category. (e.g. Color, Age Group, Gender, Product Condition, Product Type, Shipping Labels, etc.)
It’s not recommended to do Google shopping promotions through Google Merchant Center. Most times you’re going to be denied. With the Simprosys app, you can create the promotion with one click.
Using Symprosis as your shopping feed will help you get better results on PMax.
Putting your products in and creating a bunch of different asset groups is no longer the best way to run a PMax campaign. Have different campaigns for larger product categories.

Links:
Simprosys App: https://apps.shopify.com/google-shopping-feed
Done With You Service https://www.upgrowthcommerce.com/dwy

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/