Secrets To Scaling Your Ecommerce Brand

Send us a textPrioritizing profit and paying yourself as the business owner is essential for sustainable growth. By taking regular owner's draws and building a rainy day fund, you protect yourself and your business from unforeseen circumstances.In this episode, Jordan West and Cyndi Thomason, Bookskeep discuss the importance of cash flow management, the concept of Parkinson's Law, and why prioritizing profit is crucial for the success of your business. They also talk about the challenges faced when it came to inventory management.Listen and learn in this episode!Key takeaways from this episode:Goals of Profit First: paying ourselves, generating profit, taking care of tax obligations, and managing what's left for running the businessSegregating money for specific purposes to have a clear understanding of available fundsUtilizing Parkinson's Law in Profit First to allocate funds for different purposesUnderstanding the impact of inventory cash flow on business financesProfit First helps business owners prioritize their own financial well-being and ensure the business serves their goals.It is important to build a rainy day fund and be prepared for unforeseen circumstances.Recommended Podcast/Audiobook:Buoyant Audiobook: https://www.audible.ca/pd/Buoyant-Audiobook/B0B75W36RHRecommended App/Tool:A2X Accounting: https://www.a2xaccounting.com/Quickbooks: https://quickbooks.intuit.com/Xero: https://www.xero.com/Today’s Guest:Cyndi Thomason, President, Bookskeep is a best-selling author and thought leader in ecommerce accounting and mom entrepreneurship. Using the Profit First method she designed specifically for the ecommerce industry, Cyndi and her team coach ecommerce business leaders so they can create a business that allows them to enjoy financial freedom through permanent profitability. Cyndi and her team understand the unique challenges of the ecommerce industry, and their mission is to enable ecommerce businesses to understand their cash flow and become profitable faster. Through a variety of programs and services, Cyndi and the bookskeep team help online businesses go from struggling to thriving and beyond.Connect and learn more about Cyndi and Bookskeep:Website: https://www.bookskeep.com/LinkedIn: https://www.linkedin.com/in/cyndithomason/Twitter: https://twitter.com/imcyndithomason

Send us a textPartnerships really can absolutely open up the aperture when it comes to awareness.  When partnering with brands or creating your own, ensuring that your core values are reflected throughout is crucial.In this episode, Jordan West and  Bernadette Orscher explores the influence of technology on business dynamics, customer data utilization, and effective communication. As Bernadette strives to reinvigorate her own business, she highlights the power of creating a program within the community. By giving people a reason to step out of their homes and join in socialization, her mission is to foster genuine connections while providing an enriching experience.Listen and learn in this episode!Key takeaways from this episode:Partnerships can help marketers find new audiences and connect with them.Creating engaging content and experiences, such as weekly quizzes and events, can help build a captivated community.Innovations in technology significantly impact work dynamics, customer communication, and data utilization.Giving people a reason to get out of the house can resonate with the audience and create connections.Creating internal brand workshops and using tools like Figma can align teams and clarify brand perception.Staying relevant in a rapidly changing technological landscape requires using apps and trivia games to engage with others.Core values, inclusivity, and entertainment are essential for shaping brand partnerships.Recommended Podcast/Audiobook:That's Messed Up: An SVU Podcast : https://www.exactlyrightmedia.com/thats-messed-upDateline: https://www.iheart.com/podcast/552-dateline-nbc-43034875/Recommended App/Tool:Canva: https://www.canva.com/Figma: https://www.figma.com/Salvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Today’s Guest:Bernadette Orscher, Marketing Director of Geeks Who Drink is a seasoned brand builder with a diverse portfolio of experience. She has a knack for revitalizing legacy companies in need of a fresh perspective. Currently, Bernadette is part of the team at Geeks Who Drink, and she absolutely loves working on their fun and exciting product.Connect and learn more about Bernadette and Geeks Who Drink:Website: https://www.geekswhodrink.com/LinkedIn: https://www.linkedin.com/in/bernadette-libonate-orscher-1087567/Twitter: https://twitter.com/geekswhodrink

Send us a textEmbrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.Listen and learn in this episode!Key takeaways from this episode:Building a successful e-commerce brand may involve facing challenges and restrictions in advertising, but creative strategies and community engagement can help overcome these limitations.Prioritizing customer care, product quality, and consistency is crucial for long-term success.Lifetime value (LTV) and building a base of returning customers should be a focus for sustainable growth.Offering free samples and generous discounts can be effective marketing strategies for attracting new customers.Utilizing tools like Postscript for SMS marketing can yield excellent results.Transparency and honest communication between brands and agencies are essential for a successful partnership.Organic content creation, email marketing, and building a community can play a significant role in brand growth.Despite regulation challenges, stigmas, and changes in terms of service, there are still opportunities for small businesses in the industry to thrive.Recommended App/Tool:Klaviyo: https://www.klaviyo.com/Postscript: https://postscript.io/Mailchimp: https://mailchimp.com/Salvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Today’s Guest:Olivia Alexander, Founder and CEO of Kush Queen, a company in the cannabis industry. Olivia started her journey by selling CBD products and navigating through the challenges of marketing regulations and payment processing limitations. With her experience and expertise, Olivia shares valuable insights on how to sell products when traditional paid ads are not an option.Connect and learn more about Olivia and Kush Queen:Website: https://kushqueen.shop/LinkedIn: https://www.linkedin.com/in/olivia-alexander-a823112a/Twitter: https://twitter.com/TheLivAlexander

Send us a textCreate buckets of cash to secure short-term savings, invest in retirement accounts, and keep liquid cash for emergencies and business operations. In this episode, Jordan West and  Chase Insogna, CEO and Founder of Insogna CPA navigates the complexities of taxes and financial planning. Together, they delve into the importance of strategic financial management and offer practical tips for entrepreneurs in the ecommerce space. Listen and learn in this episode!Key takeaways from this episode:Reinvesting all profits back into the business may not be the best strategy for personal wealth building.Having multiple buckets of cash, such as short-term savings, retirement accounts, and emergency funds, is important for financial stability.Avoiding external borrowing is a goal in e-commerce businesses.Cash flow management and covering short-term expenses is crucial for business stability.Recommended Podcast/Audiobook:The Compound and Friends:   Click HereThe Secrets to Scaling Your Ecommerce Brand: Click HereRecommended App/Tool:Miles: https://apps.apple.com/us/app/miles-travel-shop-get-cash/id1393913947Chase Ultimate Rewards: https://www.chase.com/personal/credit-cards/ultimate-rewardsSalvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Why the 'Leverage Playbook'?Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.Data without interpretation is nothing.Today’s Guest:Chase Insogna, CEO and Founder of Insogna CPA, a licensed CPA in the state of Texas. He has built a successful business, serving clients all across the country. Their unique approach combines transactional expertise with advisory coaching strategies, helping their clients navigate their financial journeys effectively.Connect and learn more about Chase and Insogna CPA:Website: https://insognacpa.comLinkedIn: https://www.linkedin.com/in/chase-insogna-cpa-cgma-4182539

Send us a textWith recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP can fuel quick success and scalability for your business.In today's episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed  the challenges of Q4 and how to go beyond abandoned checkout communication and acquire customers through targeted direct mail campaigns. Listen and learn in this episode!Key takeaways from this episode:Leveraging first-party data and creating lookalike models based on best customers can help identify and target high-potential prospects.Reactivating dormant customers can lead to significant returns on ad spend, even for customers who haven't made a purchase in years.Exploring alternative customer acquisition avenues outside of traditional online advertising platforms is important for long-term sustainability.Discount offers in direct mail campaigns should match or exceed those in email campaigns to incentivize customers on the verge of defecting.Recommended Podcast/Audiobook:Prof G:   https://podcasts.voxmedia.com/show/the-prof-g-pod-with-scott-gallowayElon Musk Biography: https://www.amazon.com/Elon-Musk-Walter-Isaacson/dp/1982181281Recommended App/Tool:Sendlane: https://www.sendlane.com/Klaviyo: https://www.klaviyo.com/Shopify: https://www.shopify.com/Retention.com: https://retention.com/Hubspot: https://www.hubspot.com/Salvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Today’s Guest:Michael Epstein, Co-founder of PostPilot, highly experienced DTC operator with over 20 years of expertise in running businesses. Determined to streamline the process, they embarked on creating a revolutionary platform called postpilot. This software aims to be the Klaviyo equivalent for direct mail, integrating seamlessly with ecommerce technology stacks. Connect and learn more about Michael and PostPilot:Website: https://www.postpilot.com/LinkedIn: https://www.linkedin.com/in/mepstein1/Email: michael@postpilot.com

Send us a textImagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!Listen and learn in this episode!Key takeaways from this episode:Benefits of shared Slack channels for prompt issue resolutionUsing plain text emails with single questions to encourage repliesOffering mystery gifts instead of discounts for abandoned cartsValue of access-based launches for new productsIntroduction to Litmus for creating interactive email contentNot constantly rotating audiences: Once you have a steady open rate, gradually add more people instead of blasting your entire audience.Avoid spam traps: Be cautious of email addresses that are not monitored to maintain a good sender reputation.Increase replies: Encourage replies to emails with plain text and single-question emails to boost the sender's reputation.Recommended App:Sendlane: https://www.sendlane.com/Klaviyo: https://www.klaviyo.com/Litmus: https://www.litmus.com/Recommended Link:Obvi: https://myobvi.com/Hush: https://www.heyhush.com/aboutSalvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Why the 'Leverage Playbook'?Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.Data without interpretation is nothing.

Send us a textDiscover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with Klaviyo, the power of domain names, and his passion for helping individuals make $100,000 a year in their store. Listen and learn in this episode!Key takeaways from this episode:Importance of inbound and outbound strategiesBrands with a sophisticated email marketing program often have minimal email traffic that needs resolving.B2B products have an advantage over D2C products due to the top-of-funnel aspect.Different companies are approaching problem-solving in different ways.B2B SaaS companies can leverage email marketing as a powerful tool for lead generation and customer retention.Growing companies that generate leads from their website often see better results compared to traditional cold outreach methods.Resolving incoming email traffic is a relatively minor part of a brand's overall email program.The need to carefully evaluate the size and effectiveness of Sales Development Representative (SDR) teams as companies scale.The significance of domain names in establishing authority and credibility in the B2B industry.Recommended Site:https://www.salvit.com/Salvit Advisors Leverage PlaybookToday’s Guest:Adam Robinson, Founder and CEO of Retention.com, A former finance professional at Lehman Brothers. Adam Robinson's career took an unexpected turn after the 2008 financial crisis.  With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.Connect and learn more about Adam and Retention.com:Website: https://retention.com/LinkedIn: https://www.linkedin.com/in/retentionadam/Email: adam@retention.com

Send us a textThe organic reach on TikTok is unmatched. If you've been sleeping on TikTok as a marketing tool, now is the time to wake up and pay attention. In this episode, Jordan West shares insights from a recent TikTok conference and highlights the benefits of utilizing TikTok for reaching a younger demographic, the potential for viral content, and the influence of TikTok on driving product purchases. Jordan also touches on the power of TikTok influencer marketing and the importance of affiliate deals in this space. Listen and learn in this episode!Key takeaways from this episode:TikTok provides a chance for virality and reaching new audiences, unlike Facebook and Instagram.Post-purchase surveys are essential for tracking product discovery and attributing marketing efforts on TikTok.TikTok users frequently make purchases based on what they see on the app, especially in the beauty product category.Influencer marketing on TikTok is powerful but requires careful consideration and potentially shifting towards affiliate deals.TikTok content that performs well tends to do well on Instagram, but the opposite does not apply.Recommended Tools:Northbeam:https://www.northbeam.io/TripleWhale:https://www.triplewhale.com/KnoCommerce:https://knocommerce.com/Shopify Collabs:https://apps.shopify.com/collabsSocial Snowball:https://socialsnowball.io/Recommended Site:Salvit Advisors Leverage Playbook

Send us a textLearn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click-to-purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making process for optimizing your ads.Listen and learn in this episode!Key takeaways from this episode:Metrics to consider when analyzing creativethe importance of the click-to-purchase metric as a valuable indicator of conversion-driving ads.Click to purchase rate as a decision-making factorThe difference between click-to-purchase rate and return on ad spend as metricsFactors influencing return on ad spend and why it is not a reliable metric for business longevityAdditional metrics to consider: click-through rate and thumb stop ratethumb stop rate as a useful metric for assessing the effectiveness of the first few seconds of video ads.The correlation between thumb stop rate and click-to-purchase ratelimitations of using return on ad spend as a leading metric, citing factors like average order value and customer lifetime value that it does not account for.Recommended Site:Salvit Advisors Leverage Playbook

Send us a textInterpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys! In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.Listen and learn in this episode!Key takeaways from this episode:Understanding different acquisition channels and their associated unit economics can help optimize marketing strategies.Building a strong brand promise and story influences product development and marketing efforts and adds value to the company.Having intellectual property, such as utility patents and design patents, can reassure buyers and protect future investments.Creating a clear product development roadmap can enhance the value of a company and make it more attractive for potential buyers.Having the right team in place, with talented employees willing to stay after an acquisition, mitigates risk and increases the valuation of a business.Negotiating and building relationships with suppliers, especially in different countries, is crucial for supply chain success.Today’s Guest:Chris Shipferling, CEO of GW partners, specializes in business consulting and investment banking services for the lower middle market. Their main focus is to assist business owners in optimizing all aspects of their company in preparation for an eventual exit. They work closely with owners to determine the right time to bring their business to market, ensuring that it becomes a valuable asset.Connect and learn more about Chris and GW Partners:Website: www.gw.partnersLinkedIn: https://www.linkedin.com/in/chrisshipferling/Email: chris@gw.partnersRecommended Site:Salvit Advisors Leverage Playbook