Secrets To Scaling Your Ecommerce Brand

Send us a textTraditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts. Listen and learn in this episode!Key takeaways from this episode:Pop-ups now offer cashback instead of just discountsSome shoppers don't claim the discount, while others choose between cash or site creditAbout three-quarters of shoppers claim nothing or take gift cards, which is more profitableCashbacks prevent leakage or margin bleeding from coupon codesCashback system more profitable for retailersShoppers have 6 months to claim cashback, but most claim it within 11 minutes or 2 daysAverage liability period for cashback is around two weeksCoupon codes are problematic as the only way to offer discountsShoppers connect with brands for reasons beyond priceCashback offers an alternative by allowing discounts after a full-price purchaseBrands can discount more aggressively and still be profitable through cashback programFounder-led sales attract brands and contribute to successPeople care about people and like to contribute to their successBeing a person can have a greater impact than being a companyPeople follow individuals on social media, not necessarily companies.Recommended App:Fireflieshttps://app.fireflies.ai/Recommended Link:Fonduehttps://www.getfondue.com/Postscripthttps://postscript.io/Today’s Guest:Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping Ecommerce brands grow profitably. They work with the entire range of ecommerce from small DTC brands to publicly traded companies, and from electric scooters to astrology candles.Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures - a now $1.5b venture fund investing in early and growth stage tech companies.Connect and learn more about Oren and Fondue here: Website: https://www.getfondue.com/LinkedIn: https://www.linkedin.com/in/orencharnoff/X: https://twitter.com/OCharnoffGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textPrepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.Listen and learn in this episode!Key takeaways from this episode:Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.Recommended App:Shopify Audienceshttps://apps.shopify.com/shopify-audiencesGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textEp 476: Everything we knew about CRO was wrong! The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates.In this episode, Jordan West interviews Arsh Sanwarwala, from ThrillX Designs to dive into the world of user interface (UI) and user experience (UX) design. Arsh discusses the importance of building websites with intuitive UI and UX, highlighting the impact it has on conversion rate optimization (CRO) and making products more attractive to consumers. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEUX and UI design has a role in website experience and brand qualityUser feedback's effect on conversion rates and importance of first impressions and messagingBuilding trust with customers is important for social proofWe tend to rely on peer recommendations and actions when making purchasing decisions Focus on benefits rather than featuresBest practices not always guaranteeing high conversion ratesThe core principle for high converting websites: social proof, building trust, and considering visitor behavior Focusing on CRO and human interaction with websites, acknowledging limitations of data aloneRemove unnecessary content and avoid industry jargon on websitesUnderstanding customer barriers through surveys and user testsData-driven strategies, such as surveys and user tests, supplementing best practices for optimal results.Recommended Book:Building a Story Brandhttps://www.goodreads.com/en/book/show/35183794Recommended Audio Book:Jason Swenkhttps://jasonswenk.com/blog/Recommended Tool:Hotjarhttps://www.hotjar.com/Recommended Link:Free Website Audithttps://thrillxdesign.com/free-website-review/Today’s Guest:Arsh Sanwarwala is the founder of ThrillX, a UX/UI design and conversion rate optimization firm located in Toronto, Canada. Throughout his experience, he observed a common trend among these companies' websites - they were not designed to their full potential. Arsh noticed that decisions were often made based on guesswork rather than data-driven strategies.Connect and learn more about Arsh and ThrillX here: Website: https://thrillxdesign.com/LinkedIn: https://www.linkedin.com/in/arsh-sanwarwala/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now.

Send us a textThe critical issue of trust leakage. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention. Providing clear delivery promises to your customers during the buying process is so important.In this episode, Jordan West sits down with guest Avi Moskowitz to discuss the challenges of building trust and improving customer experience in the e-commerce industry. Avi shares his insights and experiences in utilizing the PDQ platform to address these issues. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Supporting teams and giving them autonomyData-driven delivery promises and their impact on brandsLack of clear delivery promises leads customers to abandon purchases and turn to platforms like Amazon. Opportunities to improve trust and create a positive customer experienceThe Pareto principle and its consistency in businessAI learning and its similarity to human intelligence Addressing the challenge of building trust in e-commerceThe importance of quick delivery and increasing repeat purchasesThe focus on the "leaky bucket" phenomenonThe inefficiency and lost resources in acquiring and losing customersPDQ's focus on operational efficiency and delivery promisesShopify offers features and integration with shipping methods and carriers to provide data-driven delivery promises.Trust is crucial in business and should not be skipped over.Focusing on the checkout process can significantly impact profitability and customer retention.Recommended Tool:Fireflieshttps://app.fireflies.ai/ChatGPThttps://chat.openai.com/Pretty Damn Quickhttps://www.prettydamnquick.com/Recommended Book:Good to Greathttps://www.goodreads.com/book/show/76865.Good_to_Great 7 Habits of Highly Effective Peoplehttps://ati.dae.gov.in/ati12052021_1.pdfToday’s Guest:Avi Moskowitz, is the founder of a website development company that specializes in bringing an Amazon-like experience to independent brands. In 2020, Avi and his team launched their own website on Shopify, but faced unexpected success due to the COVID-19 pandemic, resulting in hundreds and sometimes thousands of orders per day. This overwhelmed the team, leading Avi to spend most of his time writing apology notes for delayed deliveries. Determined to find a better solution, Avi and his co-founder, Leron, developed a platform that aimed to recreate the trust and customer experience found in physical retail stores. They understood that independent brands often lacked the resources to build trust and convey professionalism online, unlike e-commerce giant Amazon. Avi's company seeks to bridge this gap by providing a comprehensive and trustworthy online shopping experience for independent brands.Connect and learn more about Avi and Pretty Damn Quick here: LinkedIn: https://www.linkedin.com/in/moskowitzavi/Website: https://www.prettydamnquick.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Michael Kaminsky, expert in measuring incrementality in branded search spending and conducting geo holdout tests, shares insights on optimizing channels through testing and building a testing muscle. Highlights include post checkout surveys, going dark tests, decreasing ad spend, running geo holdout tests, analyzing unexpected outcomes, and using advanced statistical techniques for measuring marketing impact.

Send us a textWe often underestimate the impact of automated emails. However, these unsung heroes play a crucial role in customer engagement and retention. In fact, they have the potential to be the game-changer in your eCommerce journey.In this episode, Jordan West discusses the essential email flows you need for your DTC business. He highlights the importance of automated emails in boosting customer engagement and driving sales. Jordan also emphasizes the significance of setting a robust welcome flow for new customers and using customer service data to address common questions through various platforms. Plus, he reveals the power of effective promotional strategies and highlights the key features of an optimal email service provider. Listen and learn in this episode!Key takeaways from this episode:Utilize personalized AI videos to thank customers and recover abandoned carts, such as Maverick AI’s.Set up automated email flows, including a welcome flow for new customers with at least five emails sent within a short timeframe.Use customer service data to identify common questions and answer them through various platforms like TikTok, reels, emails, SMS, and blog posts to improve SEO.Promote best-selling products, curate top picks, and utilize seasonal promotions to increase sales and engagement.Ask questions in plain text emails to engage readers and encourage them to take the next step in the customer journey.Consider using gift guides, style guides, and educational content to provide value and move customers toward making a purchase.Use Shopify email marketing and set up essential email flows to generate passive income.Celebrate milestones and share them with customers to engage and make them feel valued.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textMarketing and advertising are crucial components of any successful business. It is important to remember that every action taken in these areas should be aimed at promoting growth and ensuring long-term sustainability.In this episode, Charley T is back with more nuggets you need to know. Jordan West and Charey T discuss the biggest myths about Facebook Media ad buying. Charley shares the right strategies you should focus on in your business.  Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODECharley T defines his success by the joy and independence he brings to the people he helps.Charley chooses to be the one who is called out but is known to provide a lot of value to people.There are challenges with the current approach to Facebook advertising, such as higher frequency and worse results from showing the same ads to the same people.Reassess your Facebook advertising approach.The traditional methods of using cost caps and restricted placements may limit the effectiveness of your data-driven strategy. Let Facebook spend freely and evaluate the results to focus on areas that generate more revenue.Focus on growth metrics and investment portfolio.Instead of chasing the perfect ad, identify what works and do more of it, but betterIncreasing spending incrementally and consistently reinvesting profits can lead to significant growth in the long run.Remember, it's about consistently producing more profit and reinvesting it into your business.Today’s Guest:Charley T is the founder of Disrupter School, a renowned digital advertising and entrepreneurship expert. With over ten years of experience in the field, Charley has achieved tremendous success. Charley has consistently driven eight and nine-figure revenues for various businesses. Whether as an operator, a member of the growth team, or an advisory board member, he has helped scale and exit numerous companies.Connect and learn more about Charley T here: Website: https://www.disrupterschool.com/FacebookDisrupter Other Socials: https://www.fbdisrupter.kartra.com/page/links Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textAutomation is the future, but it is already starting now. eCommerce brands like you should utilize AI tools now to get ahead of the game.In this episode, Jordan West dives into the world of AI tools that are revolutionizing the eCommerce industry. He shares 5 AI tools that will be a great help for businesses.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEAI Tools You Should Check Out Today:1. Shopify Sidekick  https://apps.shopify.com/sidekick-aiShopify Sidekick is an assistant that can answer any question about a user's Shopify store. It gathers information and statistics from the user's website and provides guidance and support.Shopify Sidekick can keep track of your inventory, manage your orders, and create discounts and promotions for your brand.2. Bard https://bard.google.com/You can ask Bard AI to help you find stores in an area you want to connect with and give all their contact information available.3. Chat GPT Plus https://openai.com/Try asking ChatGPT Plus for whatever information you need in your business. You can even make it analyze your Profit and Loss Statement.4. Eleven Labs https://elevenlabs.io/Eleven Labs help you create different variations of video ads with voiceovers. You can also record a few minutes of your voice and let it generate a voiceover using your voice.5. Maverick https://www.trymaverick.com/Use Maverick to create personalized emails with videos for your customers.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textPrice increases are essential to sustain businesses. However, one wrong way of communicating changes with customers, especially with pricing, can break their trust. In this episode, Jordan West talks about the importance of effectively communicating price increases to your customers. He also shares some tips to communicate changes to your customers.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODECommunicating price increases effectively is crucial for e-commerce brands.Proper communication is essential when implementing price increases, especially in a difficult economic situation.Charging higher prices can help companies afford a talented team and provide better results for clients.Gradually increasing prices on certain items over the years can be a viable strategy.Add value to the product or service to help justify a price increase to customers.Explain the changes in the product that justify the price increase to help customers understand and accept it.Inform customers in advance about an upcoming price increase.Offer the current price until the increase takes effect to generate sales and minimize customer pushback.The nickel and diming approach or pricing features separately is generally disliked by customers.Bundling all features together in one pricing package is often preferred by customers.Add premium features to differentiate and justify higher prices.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textSurprising and delighting customers is essential for generating word-of-mouth marketing. By going beyond great products and improving order fulfillment, brands can enhance the customer experience and create loyal customers. These customers will then go out there and talk about your brand to others.In this episode, Jordan West discusses the importance of surprising and delighting your customers and some unique ways to do them. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Shopify is an inspiration when it comes to surprising and delighting customers.Shopify recently gave out gifts and letters to brands that reached a certain amount of sales. These brands posted them online and became brilliant marketing for Shopify.Figure out the unique ways to connect more with your customers beyond the usual, tried, and tested methods you’re already doing.Handwrytten: You can use their online handwritten note service to give out personalized notes to your customers.  https://www.handwrytten.com/You can also send out an excess inventory to your customers to let them know you appreciate them without expecting something in return.Sending personalized videos or organizing in-person events can also surprise and delight your customers.Go to ChatGPT and ask for 50 ideas to surprise and delight your customers. Choose the best ways in the list that fit your brand.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.