Ep 472: Why A+ Campaigns Are Bankrupting Your E-commerce Business With Charley T

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Marketing and advertising are crucial components of any successful business. It is important to remember that every action taken in these areas should be aimed at promoting growth and ensuring long-term sustainability.

In this episode, Charley T is back with more nuggets you need to know. Jordan West and Charey T discuss the biggest myths about Facebook Media ad buying. Charley shares the right strategies you should focus on in your business.  

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Charley T defines his success by the joy and independence he brings to the people he helps.
• Charley chooses to be the one who is called out but is known to provide a lot of value to people.
• There are challenges with the current approach to Facebook advertising, such as higher frequency and worse results from showing the same ads to the same people.
• Reassess your Facebook advertising approach.
• The traditional methods of using cost caps and restricted placements may limit the effectiveness of your data-driven strategy. 
• Let Facebook spend freely and evaluate the results to focus on areas that generate more revenue.
• Focus on growth metrics and investment portfolio.
• Instead of chasing the perfect ad, identify what works and do more of it, but better
• Increasing spending incrementally and consistently reinvesting profits can lead to significant growth in the long run.
• Remember, it's about consistently producing more profit and reinvesting it into your business.

Today’s Guest:

Charley T is the founder of Disrupter School, a renowned digital advertising and entrepreneurship expert. With over ten years of experience in the field, Charley has achieved tremendous success. Charley has consistently driven eight and nine-figure revenues for various businesses. Whether as an operator, a member of the growth team, or an advisory board member, he has helped scale and exit numerous companies.

Connect and learn more about Charley T here: 

Website: https://www.disrupterschool.com/FacebookDisrupter 

Other Socials: https://www.fbdisrupter.kartra.com/page/links 

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