Secrets To Scaling Your Ecommerce Brand Ep 473: 15 DTC emails you need to send NOW
We often underestimate the impact of automated emails. However, these unsung heroes play a crucial role in customer engagement and retention. In fact, they have the potential to be the game-changer in your eCommerce journey.
In this episode, Jordan West discusses the essential email flows you need for your DTC business. He highlights the importance of automated emails in boosting customer engagement and driving sales. Jordan also emphasizes the significance of setting a robust welcome flow for new customers and using customer service data to address common questions through various platforms. Plus, he reveals the power of effective promotional strategies and highlights the key features of an optimal email service provider.
Listen and learn in this episode!
Key takeaways from this episode:
- Utilize personalized AI videos to thank customers and recover abandoned carts, such as Maverick AI’s.
- Set up automated email flows, including a welcome flow for new customers with at least five emails sent within a short timeframe.
- Use customer service data to identify common questions and answer them through various platforms like TikTok, reels, emails, SMS, and blog posts to improve SEO.
- Promote best-selling products, curate top picks, and utilize seasonal promotions to increase sales and engagement.
- Ask questions in plain text emails to engage readers and encourage them to take the next step in the customer journey.
- Consider using gift guides, style guides, and educational content to provide value and move customers toward making a purchase.
- Use Shopify email marketing and set up essential email flows to generate passive income.
- Celebrate milestones and share them with customers to engage and make them feel valued.
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