Secrets To Scaling Your Ecommerce Brand Ep 469: 5 Ways To Create Super Fans For Your DTC Brand With Jordan West
Surprising and delighting customers is essential for generating word-of-mouth marketing. By going beyond great products and improving order fulfillment, brands can enhance the customer experience and create loyal customers. These customers will then go out there and talk about your brand to others.
In this episode, Jordan West discusses the importance of surprising and delighting your customers and some unique ways to do them.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
- Shopify is an inspiration when it comes to surprising and delighting customers.
- Shopify recently gave out gifts and letters to brands that reached a certain amount of sales. These brands posted them online and became brilliant marketing for Shopify.
- Figure out the unique ways to connect more with your customers beyond the usual, tried, and tested methods you’re already doing.
- Handwrytten: You can use their online handwritten note service to give out personalized notes to your customers. https://www.handwrytten.com/
- You can also send out an excess inventory to your customers to let them know you appreciate them without expecting something in return.
- Sending personalized videos or organizing in-person events can also surprise and delight your customers.
- Go to ChatGPT and ask for 50 ideas to surprise and delight your customers. Choose the best ways in the list that fit your brand.
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