Secrets To Scaling Your Ecommerce Brand

Send us a textImagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!Listen and learn in this episode!Key takeaways from this episode:Benefits of shared Slack channels for prompt issue resolutionUsing plain text emails with single questions to encourage repliesOffering mystery gifts instead of discounts for abandoned cartsValue of access-based launches for new productsIntroduction to Litmus for creating interactive email contentNot constantly rotating audiences: Once you have a steady open rate, gradually add more people instead of blasting your entire audience.Avoid spam traps: Be cautious of email addresses that are not monitored to maintain a good sender reputation.Increase replies: Encourage replies to emails with plain text and single-question emails to boost the sender's reputation.Recommended App:Sendlane: https://www.sendlane.com/Klaviyo: https://www.klaviyo.com/Litmus: https://www.litmus.com/Recommended Link:Obvi: https://myobvi.com/Hush: https://www.heyhush.com/aboutSalvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Why the 'Leverage Playbook'?Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.Data without interpretation is nothing.

Send us a textDiscover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with Klaviyo, the power of domain names, and his passion for helping individuals make $100,000 a year in their store. Listen and learn in this episode!Key takeaways from this episode:Importance of inbound and outbound strategiesBrands with a sophisticated email marketing program often have minimal email traffic that needs resolving.B2B products have an advantage over D2C products due to the top-of-funnel aspect.Different companies are approaching problem-solving in different ways.B2B SaaS companies can leverage email marketing as a powerful tool for lead generation and customer retention.Growing companies that generate leads from their website often see better results compared to traditional cold outreach methods.Resolving incoming email traffic is a relatively minor part of a brand's overall email program.The need to carefully evaluate the size and effectiveness of Sales Development Representative (SDR) teams as companies scale.The significance of domain names in establishing authority and credibility in the B2B industry.Recommended Site:https://www.salvit.com/Salvit Advisors Leverage PlaybookToday’s Guest:Adam Robinson, Founder and CEO of Retention.com, A former finance professional at Lehman Brothers. Adam Robinson's career took an unexpected turn after the 2008 financial crisis.  With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.Connect and learn more about Adam and Retention.com:Website: https://retention.com/LinkedIn: https://www.linkedin.com/in/retentionadam/Email: adam@retention.com

Send us a textThe organic reach on TikTok is unmatched. If you've been sleeping on TikTok as a marketing tool, now is the time to wake up and pay attention. In this episode, Jordan West shares insights from a recent TikTok conference and highlights the benefits of utilizing TikTok for reaching a younger demographic, the potential for viral content, and the influence of TikTok on driving product purchases. Jordan also touches on the power of TikTok influencer marketing and the importance of affiliate deals in this space. Listen and learn in this episode!Key takeaways from this episode:TikTok provides a chance for virality and reaching new audiences, unlike Facebook and Instagram.Post-purchase surveys are essential for tracking product discovery and attributing marketing efforts on TikTok.TikTok users frequently make purchases based on what they see on the app, especially in the beauty product category.Influencer marketing on TikTok is powerful but requires careful consideration and potentially shifting towards affiliate deals.TikTok content that performs well tends to do well on Instagram, but the opposite does not apply.Recommended Tools:Northbeam:https://www.northbeam.io/TripleWhale:https://www.triplewhale.com/KnoCommerce:https://knocommerce.com/Shopify Collabs:https://apps.shopify.com/collabsSocial Snowball:https://socialsnowball.io/Recommended Site:Salvit Advisors Leverage Playbook

Send us a textLearn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click-to-purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making process for optimizing your ads.Listen and learn in this episode!Key takeaways from this episode:Metrics to consider when analyzing creativethe importance of the click-to-purchase metric as a valuable indicator of conversion-driving ads.Click to purchase rate as a decision-making factorThe difference between click-to-purchase rate and return on ad spend as metricsFactors influencing return on ad spend and why it is not a reliable metric for business longevityAdditional metrics to consider: click-through rate and thumb stop ratethumb stop rate as a useful metric for assessing the effectiveness of the first few seconds of video ads.The correlation between thumb stop rate and click-to-purchase ratelimitations of using return on ad spend as a leading metric, citing factors like average order value and customer lifetime value that it does not account for.Recommended Site:Salvit Advisors Leverage Playbook

Send us a textInterpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys! In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.Listen and learn in this episode!Key takeaways from this episode:Understanding different acquisition channels and their associated unit economics can help optimize marketing strategies.Building a strong brand promise and story influences product development and marketing efforts and adds value to the company.Having intellectual property, such as utility patents and design patents, can reassure buyers and protect future investments.Creating a clear product development roadmap can enhance the value of a company and make it more attractive for potential buyers.Having the right team in place, with talented employees willing to stay after an acquisition, mitigates risk and increases the valuation of a business.Negotiating and building relationships with suppliers, especially in different countries, is crucial for supply chain success.Today’s Guest:Chris Shipferling, CEO of GW partners, specializes in business consulting and investment banking services for the lower middle market. Their main focus is to assist business owners in optimizing all aspects of their company in preparation for an eventual exit. They work closely with owners to determine the right time to bring their business to market, ensuring that it becomes a valuable asset.Connect and learn more about Chris and GW Partners:Website: www.gw.partnersLinkedIn: https://www.linkedin.com/in/chrisshipferling/Email: chris@gw.partnersRecommended Site:Salvit Advisors Leverage Playbook

Send us a textUnderstand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level!In this episode, Jordan West and Jordan Salvit, CEO and Founder of Salvit Advisors,  shared how building a churn management system from scratch was a game-changer. Analyzing data is the key. He dropped some serious knowledge bombs on leveraging playbooks and identifying key opportunities for business growth. He also left a piece of advice:  Read the numbers, make strategic changes, and be kind to yourself in the process.Listen and learn in this episode!Key takeaways from this episode:The importance of leveraging a playbook to help founders focus on key opportunities.Identifying the 1-3 priorities that will have a significant impact on business growth.Analyzing business data to identify priorities, such as understanding customer CPAs and the effects of product name changes.Tracking churn and cancellation rates after each charge to predict future revenue.The secret to scaling is getting rid of the noise and focusing on the most important tasks.Eliminating 80% of current tasks to reach a 10x level of success.Taking action and identifying specific areas for improvement.Importance of having an advisor or mentor in life.Focusing on repurchase rates, engagement rates, and leveraging existing customer base and products for profitability and scalability.Recommended App/Tool:Train Heroic: https://www.trainheroic.com/Recommended Podcast/Audiobook:10x is easier than 2x: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995XThe 7 Habits of Highly Effective People: https://www.franklincovey.com/the-7-habits/Today’s Guest:Jordan Salvit, CEO and Founder of Salvit Advisors embarked on a journey of self-discovery after selling a successful business. Unsure of his next move, he ventured into consulting for brands, using his expertise in helping founders leverage a playbook to focus on key opportunities that will have a significant impact on their business growth. With his extensive background in computer science and analytics, he specializes in developing churn management systems and analyzing business data to identify priorities for exponential growth. Connect and learn more about Jordan and Salvit Advisors:Website: https://www.salvit.com/LinkedIn: https://www.linkedin.com/in/salvit/X: https://twitter.com/jordansalvit

Send us a textThe need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs. Listen and learn in this episode!Key takeaways from this episode:Creativity as a key driver for brand successThe importance of understanding the brand and its target audienceThe role of social media in promoting the brand and attracting customersAcknowledgment that social media may not lead to immediate sales but can influence decision-makingImportance of thinking beyond advertising to scale a businessStarting locally and using someone else's influence to expandImportance of using various advertising platforms like Google ads, Google shopping ads, and Amazon ads to establish a strong foundation for a product company.E-commerce is growing at an accelerated pace, but a potential problem in the future is rising shipping costs.Raising prices is not a viable solution to address the problem.Utilizing PR and leveraging others' influence to expand reach and gain attention.Focusing on unique selling points, always telling the truth, and creatively targeting customers.Recommended App/Tool:Jasper AI: https://www.jasper.ai/Recommended Podcast/Audiobook:Sally Hogshead: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486Today’s Guest:Phil Masiello, the founder and CEO of Crunchgrowth Revenue Acceleration Agency, has a long history of success in the business world. With experience in E-commerce, mobile application marketing, Amazon Seller marketing and more, Mr. Masiello has been a leader in disruptive business models since his first startup at the age of 25. Connect and learn more about Phil and CrunchGrowth: Website: https://www.crunchgrowth.com/ https://philmasiello.com/LinkedIn: https://www.linkedin.com/in/phil-masiello/X: https://twitter.com/CrunchGrowth

Send us a textIn this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! Listen and learn in this episode!Key takeaways from this episode:Benefits of digital products for profit and customer satisfactionEvaluation of the checkout and post-purchase experienceConsideration of the thank you page and general factorsAssessing the brand's current average order value (AOV) and ways to increase itSubscriptions, bundles, and Shopify Plus as impact factorsEnjoyment of building things and having meaningful conversationsFocus on AOV optimization as a quick way to achieve resultsImportance of testing and creativity in determining the best upsellsReversing the process by starting at the bottom (post-purchase) and adding offersIncreasing average order value, customer lifetime value, and profitRecommended App/Tool:11ElevenLabs: https://elevenlabs.io/ReConvert: https://www.reconvert.io/Convert: https://www.convert.com/Rebuy: https://www.rebuyengine.com/Candy Rack: https://apps.shopify.com/candyrackShoplift: https://www.shoplift.ai/AppSumo: https://appsumo.com/Recommended Podcast/Audiobook:Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5WGary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBEToday’s Guest:Jacob Elbaum, co-founder of Shivook, an expert in cloud conversion rate optimization. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.Connect and learn more about Jacob and Shivook here: Website: https://www.shivook.com/LinkedIn: https://www.linkedin.com/in/jacobelbaum/X: https://twitter.com/elbaum_jacob

Send us a textWith examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious about where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.Listen and learn in this episode!Key takeaways from this episode:The importance of having a certain person or thing present in a strategyFocus on product quality and full control over manufacturing and supply chainBeing obsessed with maintaining high standardsBeing different as a company in terms of engagement in the e-commerce spaceImplementation of email marketing, advertising, and other strategiesThe ability to send direct messages on InstagramThe value of warm introductions and getting responses to direct messagesThe strategy of launching new products monthly, making them limited editionEngaging platform with exclusive access and benefits for membersRecommended App/Tool:Inveterate: https://www.inveterate.com/Recommended Podcast:Joe Rogan: https://www.joerogan.com/Taylor Holiday: https://open.spotify.com/episode/4Sa9tlWmT3n9C2K8hN6Us4Today’s Guest:Mark Ritz, co-founder and CEO at Carnivore Snax, with a background of 7 years in the e-comm space, Mark has always been passionate about this field. Prior to his venture in e-commerce, he spent 12 years working for Costco Wholesale, where he developed a deep appreciation for the membership model and company culture. This experience greatly influenced how Carnivore Snax operates today. Mark has also held the position of Director of E-commerce for a couple of companies, specializing in email marketing. His desire to run his own business led him to join forces with a co-founder who presented an innovative product idea. After trying the product, Mark was convinced and together, they decided to launch and expand the company.Connect and learn more about Mark and Carnivore Snax here: Website: https://carnivoresnax.com/LinkedIn: https://www.linkedin.com/in/mark-ritz-0b73b0124/X: https://twitter.com/ritzfitGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a textDrop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful e-commerce business. In this episode, Jordan West and Izzy Rosensweig, Portless emphasize the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience growing up during the transition from the 1980s, he highlights the importance of staying ahead of the curve or going niche to avoid being left behind. They delve into the illogicality of using a 1980 supply chain for a digital business, questioning the need for physical products on shelves, and advocating for efficient transportation methods that bring products closer to customers.Listen and learn in this episode!Key takeaways from this episode:Importance of brand quality and the need to adapt supply chains for digital businessesBenefits of shipping directly to end customers and the advantage of cost-effective warehousingAdapting and evolving manufacturing processes for future potentialFocus on consumer satisfaction and the importance of great quality products and pricingLinear scalability ensures no stop-and-go or cash flow problems during growth.Understanding data includes focusing on marketing attribution to accurately track ad performance and avoid wasting money.Being agile with inventory and accessing markets with cheaper CPMs and CPCs provides an advantage in the DTC game.Recommended App:Triple Whale: https://www.triplewhale.com/Fondue: https://www.getfondue.com/Recommended Podcast:Lex Fridman: https://lexfridman.com/podcastMy First Million: https://www.mfmpod.com/episodes/Today’s Guest:Izzy Rosenzweig, CEO of Portless, a veteran of the DTC industry for over 10 years, launch his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment.Connect and learn more about Izzy and Portless here: Website: https://www.portless.com/LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/X: https://twitter.com/IzzyRosenzweigGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.