Secrets To Scaling Your Ecommerce Brand Ep 479: How to Cut your Inventory by 75% in DTC with Izzy Rosenzweig, Portless
Drop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful e-commerce business.
In this episode, Jordan West and Izzy Rosensweig, Portless emphasize the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience growing up during the transition from the 1980s, he highlights the importance of staying ahead of the curve or going niche to avoid being left behind. They delve into the illogicality of using a 1980 supply chain for a digital business, questioning the need for physical products on shelves, and advocating for efficient transportation methods that bring products closer to customers.
Listen and learn in this episode!
Key takeaways from this episode:
- Importance of brand quality and the need to adapt supply chains for digital businesses
- Benefits of shipping directly to end customers and the advantage of cost-effective warehousing
- Adapting and evolving manufacturing processes for future potential
- Focus on consumer satisfaction and the importance of great quality products and pricing
- Linear scalability ensures no stop-and-go or cash flow problems during growth.
- Understanding data includes focusing on marketing attribution to accurately track ad performance and avoid wasting money.
- Being agile with inventory and accessing markets with cheaper CPMs and CPCs provides an advantage in the DTC game.
Recommended App:
Triple Whale: https://www.triplewhale.com/
Fondue: https://www.getfondue.com/
Recommended Podcast:
Lex Fridman: https://lexfridman.com/podcast
My First Million: https://www.mfmpod.com/episodes/
Today’s Guest:
Izzy Rosenzweig, CEO of Portless, a veteran of the DTC industry for over 10 years, launch his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment.
Connect and learn more about Izzy and Portless here:
Website: https://www.portless.com/
LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
X: https://twitter.com/IzzyRosenzweig
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