Secrets To Scaling Your Ecommerce Brand

Send us a textDiscover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches.In this episode, Jordan West and Chris George, CEO of SubSummit,  discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on business models, and the necessity of consistent effort in building sustainable success. Listen and learn in this episode!Key takeaways from this episode:The value of subscriptions for Direct-to-Consumer (DTC) brands, focusing on value, convenience, and access.Doubling down on what you're good at in business and overcoming the fear of other people's opinions.Understanding and doubling down on customer attention, being consistent and organized, and knowing customer lifetime value and acquisition costs are essential for business scaling.Diversifying product lines and offering integrated solutions to meet different customer needs and serve as a one-stop shop.Recommended App/Tool:Hubspot: https://www.hubspot.com/Recommended Audiobook/Podcast:Gary Vee: https://garyvaynerchuk.com/podcast/Simon Sinek: https://simonsinek.com/podcast/Jay Shetty: https://jayshetty.me/podcast/Seth Godin: https://www.akimbo.link/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growToday’s Guest:Christopher George, CEO and Co-Founder of SubSummit, an accomplished operator who played a key role in building the largest event in the world for consumer subscriptions. His dedication and passion have made him an influential figure in the world of consumer subscriptions and e-commerce.Connect and learn more about Chris and SubSummit: Website: https://subsummit.com/LinkedIn: https://www.linkedin.com/in/chrisgcertified/

Send us a textFrom unearthing the challenges of working with agencies to dissecting the pivotal role of data in marketing decisions, they shine a light on the critical components that underpin successful e-commerce expansion. In this episode, Jordan West and Steven Sisskind, CEO of RealDose Nutrition, dive deep into the world of digital marketing and direct-to-consumer businesses, focusing on data-driven decision-making and implementing the EOS system. They take a closer look at funnel marketing for supplements and health products, the power of long-term customer value, and the impact of back-end marketing strategies. Listen and learn in this episode!Key takeaways from this episode:The benefits of implementing the EOS (Entrepreneurial Operating System) in their businesses, including transparency and visibility within the organization.The importance of choosing agencies that understand the business sector and have the required skills, experience, and capabilities in areas such as funnel marketing, creative content creation, media buying, and data analytics.Bottlenecks in operations, such as inventory and data management, emphasizing the need for efficient processes.Focus on long-term customer value and back-end marketing to create a lifetime value through repeat purchases and subscriptions.Recommended App/Tool:Workflowy: https://workflowy.com/Slack: https://slack.com/Zoom: https://zoom.us/Google Workspace: https://workspace.google.com/Clickup: https://clickup.com/Monday: http://monday.com/Recommended Audiobook/Podcast:Founders: https://www.founderspodcast.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growToday’s Guest:Steven Sisskind, CEO  of RealDose Nutrition, an entrepreneur who co-owns a direct consumer Internet online business, with four brands in the supplement and digital information product markets.  They drive traffic to their brands via cold traffic from platforms like Facebook and YouTube, as well as affiliate traffic and native email marketing. Their business also includes up sells and down sells within their sales funnels.Connect and learn more about Steven and The Hero Company: Website: https://theheroco.com/Email: steve@theheroco.comLinkedIn: https://www.linkedin.com/in/stevensisskind/

Send us a textDiscover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions. In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt,  dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce success. Listen and learn in this episode!Key takeaways from this episodeThe value of not stopping client acquisition, especially for agencies, as churn is inevitable and pausing it can have negative ripple effects.The significance of building and maintaining great relationships with clients to improve retention rates.The caution against using false scarcity and urgency in offers aims to maintain customer trust. The importance of segmentation in marketing and using multiple messages and emails to excite a product launch.Recommended App/ToolSendlane: https://www.sendlane.com/Woocommerce: https://woo.com/Klaviyo: https://www.klaviyo.com/Figma:https://www.figma.com/Bit.ly: https://bit.ly/Recommended Audiobook/PodcastAlex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIIDDan Sullivan: https://10xeasierbook.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growToday’s Guest:Nikita Vakhrushev, CEO/Founder of Aspekt, has helped dozens of DTC/Ecom brands across multiple industries increase sales, generate leads, build online audience and improve brand engagement all while maintaining a positive ROI- return on investment. Connect and learn more about Nikita and Aspekt here: Website: https://aspektagency.com/Youtube: https://www.youtube.com/@NikitaVakhrushevTVLinkedIn: https://www.linkedin.com/in/nikita-v/

Send us a textThe importance of choosing the right 3PL, the impact of staff turnover on business accuracy and consumer satisfaction, and the evolution and restructuring of companies to avoid bloating and middle managers.Jordan West and Izzy Rosensweig share insights on the challenges and opportunities in the e-commerce and fulfillment industry. From the impact of shipping regulations and logistics on cross-border commerce to the importance of efficient 3PL partnerships, they dive into key strategies for success. Listen and learn in this episode!Key takeaways from this episode:Recognizing scalability as a key factor and addressing unrealistic claims of unlimited scale and overly optimistic projections.Utilizing tools such as HubSpot for B2B, integrating Slack with tickets and CRMs, and leveraging email reminders for business operations.Highlighting the importance of customer experience and effective communication with 3PL providers, emphasizing the significance of immediate communication and problem-solving for efficient business operations.Recommended App/Tool:Sendlane: https://www.sendlane.com/Hubspot: https://www.hubspot.com/Notion: https://www.notion.so/productRecommended Audiobook/Podcast:All in: https://www.allinpodcast.co/Same As Ever: https://www.audible.com/pd/Same-as-Ever-Audiobook/B0C1HS5WG1Today’s Guest:Izzy Rosenzweig, CEO of Portless, is a veteran of the DTC industry for over 10 years. After opening his China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. Connect and learn more about Izzy and Portless here: Website: https://www.portless.com/LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/X: https://twitter.com/IzzyRosenzweig

Send us a textWith increased customer acquisition costs (CACs) and the potential impact of inflationary pressures, reassessing marketing spend and embracing a full-funnel marketing approach is essential for brands to thrive.In this episode, Jordan West and Brent Cooke, former CMO at MVMT, tackles about the evolution of direct-to-consumer (DTC) brands and the challenges they face. They discuss the catalyst for brand bankruptcies and the importance of full-funnel marketing. They share insights on repositioning a DTC brand and adapting to the post-privacy era. Listen and learn in this episode!Key takeaways from this episode:The DTC landscape has evolved, and brands need to focus on full-funnel marketing and repositioning to stay relevant.The post-privacy era requires brands to adapt their marketing strategies and invest in first-party data.Direct mail and TikTok can be effective acquisition channels for brands.Struggling brands should focus on creating quality content and leveraging inexpensive platforms to reach their target audience.In a rapidly changing market, brands need to be agile, embrace experimentation, and make data-driven decisions.Recommended App/Tool:Slack: https://slack.com/Midjourney: https://www.midjourney.com/Canva: https://www.canva.com/Recommended Book:I, Human: https://www.audible.com/pd/I-Human-Audiobook/B0BVPCFJM3Today’s Guest:Brent Cooke, former CMO of MVMT, has an extensive experience designing and executing clearly defined marketing and communications strategies that drive customer-centric growth for industry leaders and leading national brands. Proven track record of managing challenging business situations and executing turnaround and growth initiatives to achieve revenue and profitability goals, stakeholder buy-in, and customer needs. Connect and learn more about Brent:Email: 4thwallinsights@gmail.comLinkedIn: https://.linkedin.com/in/brent-cooke-mktg/

Send us a textIt's crucial to recognize when you need the right expertise and equipment to achieve amazing outcomes.In this episode, Jordan West and Wayne Richard, COO of Bean Ninjas, shared their insights into the world of entrepreneurship and finance. They discussed everything from managing cash flow effectively to the tactical aspects of long-term investments. Listen and learn in this episode!Key takeaways from this episode:Importance of solving a problem that concerns customers and understanding the impact of financial decisions on the business.Bookkeeping and accounting play a significant role in helping founders make prudent decisions based on current financial data.Understanding contribution margin and its importance in marketing and scaling.Impact of high-interest loans on brands and advice on debt management.Strategies for brands struggling with high repayment rates and suggestions for seeking alternative financial solutions.Recommended App/Tool:Quickbooks: https://quickbooks.intuit.com/Xero: https://www.xero.com/Paypal: https://www.paypal.com/A2X: https://www.a2xaccounting.com/James Clear Newsletter: https://jamesclear.com/3-2-1Recommended Book:Atomic Habits: https://jamesclear.com/atomic-habitsPsychology of Money: https://www.audible.com/pd/The-Psychology-of-Money-Audiobook/B08D9TXF3HToday’s Guest:Wayne Richard, COO of  Bean Ninjas is a former corporate climber with experience working in financial planning and analysis for Hewlett Packard. He led teams focused on forward looking projection models and comparative analysis. He's helping founders understand the basics of financial planning and how their decisions were impacting their businesses.Connect and learn more about Wayne and Bean Ninjas:Website: https://beanninjas.com/LinkedIn: https://www.linkedin.com/in/waynedrichard/

Send us a textRelying solely on optimized traffic to be a good marketer isn't the way forward. Marketers need to be vigilant and skilled in analyzing ad performance beyond just platform optimization.In this episode, Jordan West shared why he believes that cost per click is a crucial metric for ad performance, and why relying solely on optimized traffic doesn't cut it. It's a heated debate worth listening to, with strong opinions flying around. With real-world examples and hard-hitting truths, Jordan leaves no stone unturned as he delves into the heart of this contentious issue.Listen and learn in this episode!Key takeaways from this episode:Understanding the relationship between cost of traffic, conversion rate, and cost per acquisition is crucial for effective advertising.When using 7-day click and one-day view attribution window on Facebook, the platform optimizes for conversions rather than just clicks.Marketers should pay attention to their click to purchase rate as a more meaningful metric for ad success, alongside keeping in mind the importance of CPCs.The significance of CPCs in determining the effectiveness of advertising and the performance of ad content.Emphasizing the importance of being a proficient and strategic marketer, rather than solely relying on platform optimization.Twitter Link:https://twitter.com/zachmstuck/status/1730594775806419110

Send us a textIt’s important to fine-tune a product by collecting post-purchase data and reading every testimonial, including one-star reviews. In this episode, Jordan West and Steve Wasik, CEO of Vktry Gear, discuss the company's impact, customer experience strategies, and the challenges of scaling business. They also delve into topics such as social media marketing, customer satisfaction, and the importance of understanding your audience. Listen and learn in this episode!Key takeaways from this episode:Consider bringing customer service in-house for better customer interaction and feedback, ultimately enhancing the customer experience.Focus on generating cash, taking care of your team, and understanding the customer as top priorities.Embrace an underdog mentality, be bold and creative, and take risks in branding to stand out as a challenger brand.Use a mix of entertaining and educational content to engage customers and leverage influencer partnerships for brand promotion.Stay informed about developments in social media platforms, such as the impact of TikTok shops on influencer marketing, and adapt strategies accordingly.Constantly find new products for upselling and focus on growing an email database to engage and retain customers.Recommended App/Tool:Hot Jar: https://www.hotjar.com/Tiktok: https://www.tiktok.com/Recommended Book:Eating The Big Fish: https://www.eatbigfish.com/books/eating-the-big-fishToday’s Guest:Steve Wasik, CEO of Vktry Gear is a courageous leader, specializing in strategically and creatively building strong Consumer Product organizations and driving record level sales growth & profitability. Award-winning, strategic marketer adept at directing agencies and creatively building winning brands. Able to hit the ground running as evidenced by accomplishments across diverse Consumer Product categories.Connect and learn more about Steve and Vktry Gear:Website: https://vktrygear.com/?view=sl-4FE65C04LinkedIn: https://www.linkedin.com/in/stephenwasik/

Send us a textA rising trend, but is it worth it? Trends that are set to dominate the e-commerce landscape in 2024. From voice-enabled search to the rise of dark social, and the growing importance of environmental consciousness, we covered it all. In this episode, Jordan West shares his insights, opinions, and predictions related to voice-enabled search, headless websites, augmented reality, loyalty programs, branding, social media sales platforms, machine learning, connected TV, and consumer consciousness. Jordan offers practical advice and strategic guidance for those looking to thrive in the competitive e-commerce market. Incrementality and multi-touch attribution are emphasized, along with tracking the right metrics for financial stability.Listen and learn in this episode!Key takeaways from this episode:Voice-enabled search is expected to grow significantly, with smart devices like Alexa and Google Home becoming more prevalent.Headless websites are a growing trend, but not necessarily beneficial for all brands. Flexibility may increase, but the investment may not be worth the returns for most businesses.The use of augmented reality (AR) and virtual reality (VR) for enhancing consumer experience, especially in the fashion industry, will continue to rise.Traditional loyalty programs are becoming less effective, and brands need to look for innovative ways to provide value to their customers, such as unique programs like Toki.Business-to-business (B2B) e-commerce is anticipated to remain a significant opportunity for brands to reach more consumers through avenues like corporate gifting and partnerships with various retail outlets.Machine learning is evolving and is expected to be integral in various aspects of business operations, including marketing, sales, and customer engagement.The rise of "dark social" through private messaging apps emphasizes the importance of genuine word-of-mouth marketing and the challenge of tracking such interactions.Recommended App/Tool:Toki: https://apps.shopify.com/toki-loyalty-rewardsShopify Sidekick: https://www.shopify.com/ph/magic

Send us a textQ5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases.In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media,  dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops. Listen and learn in this episode!Key takeaways from this episode:Giving back to the world and supporting causes through platforms like tree-planting initiatives.The difference between CPMs and CPAs and how they relate to advertising costs during q5.The value of strong data sets for optimization and performance in Facebook advertising.Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.Recommended App/Tool:Stape: https://stape.io/Popsixle: https://popsixle.com/Blotout: https://blotout.io/Hyros: https://hyros.com/Triple Whale: https://www.triplewhale.com/Forest: https://www.forestapp.cc/Recommended Book/Podcast:Perpetual Traffic: https://perpetualtraffic.com/podcast/Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Today’s Guest:Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities. Connect and learn more about Lauren and Mongoose Media:Website: https://mongoosemedia.us/LinkedIn: https://www.linkedin.com/in/laurenpetrullo/