Secrets To Scaling Your Ecommerce Brand Ep 497: BFCM Part 2 - How To Deal With Your Loyal Customers
Your loyal customers are your advocates and can be a powerful marketing force for your brand. By showing appreciation, you not only strengthen your relationship with them but also boost your bottom line.
In this episode, Jordan West dives deeper into BFCM discussion to help you make the most out of this year's holiday season. He also shared that having a clear plan helps everyone stay on track and make informed decisions. Staying agile and adaptable based on customer response and market dynamics is essential. You must possess the ability to adjust your strategies because it will help you optimize your sales and achieve better results.
Listen and learn in this episode!
Key takeaways from this episode:
- Loyal customers should be given special treatment and incentives such as early access, better discounts, referral codes, and bonus points in customer loyalty programs.
- The importance of being organized, particularly for visionary-minded individuals.
- A planned sales map and clear communication within the team are essential.
- Transparency and visibility within the team, even for smaller teams, are crucial for effective communication and coordination.
- The ability to pivot and make changes based on performance is important, even with a planned sales strategy.
Recommended App/Tool:
PostPilot: https://www.postpilot.com/
Sendlane: https://www.sendlane.com/
Klaviyo: https://www.klaviyo.com/