Secrets To Scaling Your Ecommerce Brand Ep 481: Increasing AOV - The Top 5 Places On Your DTC Website With Jacob Elbaum, Shivook
In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset!
Listen and learn in this episode!
Key takeaways from this episode:
- Benefits of digital products for profit and customer satisfaction
- Evaluation of the checkout and post-purchase experience
- Consideration of the thank you page and general factors
- Assessing the brand's current average order value (AOV) and ways to increase it
- Subscriptions, bundles, and Shopify Plus as impact factors
- Enjoyment of building things and having meaningful conversations
- Focus on AOV optimization as a quick way to achieve results
- Importance of testing and creativity in determining the best upsells
- Reversing the process by starting at the bottom (post-purchase) and adding offers
- Increasing average order value, customer lifetime value, and profit
Recommended App/Tool:
11ElevenLabs: https://elevenlabs.io/
ReConvert: https://www.reconvert.io/
Convert: https://www.convert.com/
Rebuy: https://www.rebuyengine.com/
Candy Rack: https://apps.shopify.com/candyrack
Shoplift: https://www.shoplift.ai/
AppSumo: https://appsumo.com/
Recommended Podcast/Audiobook:
Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5W
Gary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBE
Today’s Guest:
Jacob Elbaum, co-founder of Shivook, an expert in cloud conversion rate optimization. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.
Connect and learn more about Jacob and Shivook here:
Website: https://www.shivook.com/
LinkedIn: https://www.linkedin.com/in/jacobelbaum/