The Greg McKeown Podcast

Discover how accurately identifying customer needs can transform your business innovation. The discussion highlights the 'jobs to be done' framework, showing how systematic approaches outshine randomness. A six-step process is introduced to help define market intent and create products that truly resonate. The importance of recognizing unmet market needs before problem-solving is emphasized, encouraging a deeper understanding of the target audience to inspire effective solutions.

Philippa Langley, known for locating King Richard III's burial site, shares her extraordinary eight-year journey against skepticism. She emphasizes the power of intuition in uncovering historical truths and discusses the emotional ties we have with our ancestors. The conversation delves into genetic memory, intergenerational trauma, and the impact of personal missions on historical research. Langley also reveals insights from The Missing Princes Project, encouraging a reevaluation of history's narratives and their connection to national identity.

Learn why many product launches flop, using Quibi as a cautionary tale about identifying the right problems. Explore how understanding customer needs can drive true innovation, moving beyond mere data. Discover a simple six-word question to uncover the jobs consumers need done, enhancing your marketing strategies. Finally, see how applying the jobs-to-be-done framework can strengthen personal and professional relationships, fostering better connections through empathy and clarity.

Philippa Langley, the researcher behind the search for King Richard III's remains, shares her captivating journey driven by intuition and personal passion. She discusses her deep motivation influenced by literature and the challenges she faced in unearthing the historical figure's burial site. Among fascinating insights, she highlights the important role of intuition in scientific discovery, emphasizing how personal connections can challenge established narratives and inspire breakthroughs in the understanding of history.

Dive into the fascinating world of problem finding versus problem solving. Explore how perspectives shape our understanding of core issues. Discover the dynamics of miscommunication and its impact on dialogue. Learn about the role of creativity in reframing problems and how it influences motivation. Hear insights from art education studies that show how problem-finding can lead to better artistic outcomes and career success. Get ready to enhance your skills in this vital area!

Bruce Feiler, a bestselling author with a knack for exploring life's complexities, joins the discussion on navigating nonlinear careers. He reveals how family narratives shape children's emotional well-being and underscores the importance of embracing life's messiness. The conversation dives into 'lifequakes' that challenge traditional career paths and advocates for a 'meaning audit' to align personal fulfillment with aspirations. Feiler also illuminates how past struggles can transform into purpose, urging listeners to define their unique missions beyond societal success.

Navigating workplace dynamics can be tricky, yet collaboration often yields better results than going solo. Trust serves as the backbone of effective teams, where a cautionary tale illustrates the cost of poor hiring choices. Thoughtful recruitment not only enhances team performance but also shapes a more positive organizational culture. Embracing integrity and initiative in hiring can transform workplace efficiency and decision-making, making tasks seem effortless.

Bruce Feiler, a six-time New York Times bestselling author, dives into the transformative concepts of life beyond traditional career paths. He challenges the linear success ladder, advocating for a broader view of fulfillment. Discussing life's transitions, he highlights the significance of learning from personal stories and the power of family narratives. Through anecdotes and reflections, Feiler emphasizes embracing nonlinear life experiences and finding meaning amidst the peaks and valleys of our journeys.

Ever wished to achieve more by doing less? Discover how to transform workplace productivity by cutting back on unnecessary meetings. Learn about compelling research and case studies showing how fewer meetings can enhance efficiency and boost employee morale. Rethink the traditional office setup by exploring alternative spaces that promote focus. This conversation advocates for a radical reevaluation of workplace practices to create a more productive and satisfying work environment.

Abby Davisson, co-author of "Money and Love," shares her insights on navigating life’s big decisions. She introduces the 5Cs communication framework to enhance meaningful conversations about important choices. The discussion highlights how family harmony is influenced by perceptions of personal space rather than just the physical size of a home. Abby also emphasizes the emotional aspects of decision-making, the balance between assertiveness and likability in leadership, and the interconnectedness of money, family, and career for meaningful life choices.