The Greg McKeown Podcast 200. From Problem Solving to Problem Finding (Part 3)
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Jun 1, 2023 Discover how accurately identifying customer needs can transform your business innovation. The discussion highlights the 'jobs to be done' framework, showing how systematic approaches outshine randomness. A six-step process is introduced to help define market intent and create products that truly resonate. The importance of recognizing unmet market needs before problem-solving is emphasized, encouraging a deeper understanding of the target audience to inspire effective solutions.
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Jobs to Be Done Framework
- Understand the "jobs to be done" framework to innovate effectively.
- This shifts focus from correlation to causation in product development.
Predictable Innovation
- Traditional innovation methods often fail due to randomness and lack of precise customer need definition.
- Tony Ulwick emphasizes the importance of always striving for successful innovation, not just random trial and error.
High Innovation Failure Rates
- Most companies experience over 80% innovation failure rates.
- They fail to rigorously define customer needs and lack the necessary data for effective product evaluation.